This document summarizes a presentation from Glassdoor about the importance of being recognized as a best place to work. It outlines the key attributes that winners share, including having a strong mission, investing in company culture, prioritizing employee needs, embracing transparency, and emphasizing career satisfaction over just compensation. The presentation notes that companies with engaged workplace cultures significantly outperform the market and have advantages in recruiting and retention.

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Sponsored by

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#GDRoadshow
@GDforEmployers

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The Impact and Importance"
of Being a Best Place to Work

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Agenda
• Behind the Scenes: Best Places to Work
• 3 Common Myths
• DNA of Best Places to Work: 5 Key Attributes of Winners
• Why Does This All Matter? The Culture Effect
• Key Takeaways
• Q&A

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How It Started

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Our Mission: To help people everywhere"
find a job and a company they love.

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Source: 1 Harris Interactive Survey for Glassdoor, 2014
67%
of employers believe retention
rates would be higher if candidates had
a clearer picture of what to expect
about working at the company before
taking the job.1

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ACKNOWLEDGE THE"
BEST OF THE BEST
Set an example for other companies"
focused on improving or establishing"
a winning company culture

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3 Most Common Myths
I need to be in tech to be on the list
I need to be a large company to make it on the list
I can’t be on the list because my company doesn’t "
have the means to provide extravagant perks
1
Source: 1 Glassdoor Data Labs, BPTW 2015 Winners List
2
3

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DNA of Best Places to Work:"
5 Key Attributes of Winners

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Attribute #1: A Mission to Believe In
Source: 1 Becoming Irresistible, Deloitte, February 2015
Higher Levels "
of Innovation1
Higher Levels "
of Retention1
30%
40%
Benefits of a mission-driven company:

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Mission Spotlight: The Broad Institute
“Broadies choose to join this team because they
believe in our mission, which is to make
breakthrough discoveries that will transform human
health for the better, all through collaboration "
and teamwork.”
~ Andy Porter, Chief People Officer, Broad Institute of MIT and Harvard
#48 2016 SMB Glassdoor Best Places to Work

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Attribute #2: Invest in Your Culture
Happier, More Productive Employees = "
Easier Recruiting

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Attribute #2: Invest in Your Culture
The #1 topic on the "
minds of CEOs and senior "
HR leaders in 2015 was "
culture & engagement.1
Source: 1 Deloitte Global Human Capital Trends, 2015

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Culture Call Out: OpenTable
“We believe that the best way to attract, engage, "
and retain good, talented people is to ensure that "
they are working in a stimulating, motivating
environment with great people and in a place that "
is, quite simply, joyful.”"
~ Steph Douglass, Vice President of People and Culture, OpenTable
#25 2016 SMB Glassdoor Best Places to Work

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Attribute #3: Put People First
Provide an Environment Where Employees Are Challenged,
Constantly Developing New Skills and Learning

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Attribute #3: Put People First
“The balance of power has shifted
from employer to employee, forcing
business leaders to learn how to "
build an organization that engages
employees as sensitive, passionate,
creative contributors.”
~ Josh Bersin1
Source: 1 Becoming Irresistible, Deloitte, February 2015

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Power to the People: Kantar Worldpanel
“Focus on people and put yourselves "
in their shoes before making any changes,
decisions or communication and you will "
get it right.”
~ Suzannah Rowland, Senior Communications Manager, Kantar Worldpanel
#24 2016 Glassdoor Best Places to Work UK

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Attribute #4: Embrace Transparency
62%
of Glassdoor users agree that their perception of a company
improves after seeing an employer respond to a review.1
Source: 1 Glassdoor US Site Survey, Jan 2016

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Power to the People: Venterra Realty
“We always aim to paint a clear picture of our
expectations and what it takes to succeed at our
organization. Glassdoor helps us with this by allowing
us to display our company culture and our employees’
experience with Venterra which attracts amazing
people to join our team!”
~ Venterra Realty
#6 2016 SMB Glassdoor Best Places to Work

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Attribute #5: Remember It’s Not All About Pay

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Source: Glassdoor Economic Research, 2015
Findings:
Salary is NOT the main driver of satisfaction

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Source: Glassdoor Economic Research, 2015
Findings:
Culture, opportunities and leadership matter most

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Why Does All of This Matter?"
The Culture Effect

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Glassdoor’s “Best Places "
to Work” list outperformed
the S&P by 122%
Lowest rated companies
underperform S&P by 29.5%
Findings:
Source: Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at glassdoor.com/research/.

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Key Takeaways

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Key Takeaways
Emphasize satisfaction levers = culture & values, career
opportunities and senior leadership
Remember: your culture sends signals about your probability of
success as a business and investment
Remember, it’s not about making the list. It’s about striving to be
a place where people love to work!

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Findings: glassdoor.com/research

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