Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Key to Attracting (and Retaining) Top Healthcare Talent

0 views

Published on

Learn to use employer branding to boost hiring.

Jenn Brinn, Digital Marketing Strategist at Premise Health
Lauren Rubin, Enterprise Account Manager at Glassdoor

Published in: Recruiting & HR
  • Your opinions matter! get paid for them! click here for more info... http://ishbv.com/surveys6/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • You can now be your own boss and get yourself a very generous daily income. START FREE...♣♣♣ https://tinyurl.com/make2793amonth
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

The Key to Attracting (and Retaining) Top Healthcare Talent

  1. 1. © Glassdoor, Inc. 2017 The Key to Attracting (and Retaining) Top Healthcare Talent
  2. 2. © Glassdoor, Inc. 2017 •  Audio is streaming over the web. •  Please make sure your speakers are turned on and turned up. •  All lines are muted to avoid background noise. •  Please submit questions using the Q&A tab in the lower left corner of your window. " Webinar Tips for Attendees
  3. 3. © Glassdoor, Inc. 2017 Featured Speakers Jenn Brinn Digital Marketing Strategist, Premise Health Lauren Rubin Enterprise Account Manager," Glassdoor
  4. 4. © Glassdoor, Inc. 2017
  5. 5. © Glassdoor, Inc. 2017 agenda meet your candidates build your best employer brand monitoring results company spotlight: Premise Health Q&A
  6. 6. © Glassdoor, Inc. 2017 Meet Your Candidates
  7. 7. © Glassdoor, Inc. 2017 Supply and Demand 19+ million healthcare employees in the U.S. Unemployment in healthcare is at it’s " lowest point in the last 10 years $3,033 average cost-per-hire Sources: Bureau of Labor Statistics, 2017; Bersin by Deloitte, 2014
  8. 8. © Glassdoor, Inc. 2017 Turnover Healthcare turnover is at an all-time " high of 17% 64% of healthcare professionals on Glassdoor " plan to look for a job in the next year," 42% in the next 3 months Sources: Bersin by Deloitte, 2014; Glassdoor U.S. Site Survey, 2014
  9. 9. © Glassdoor, Inc. 2017 How They Look for Jobs Source: Glassdoor U.S. Site Survey, 2014 HEAR ABOUT NEW JOBS 30% 33% 87% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% from recruiters from friends online
  10. 10. © Glassdoor, Inc. 2017 What They’re Looking For 94% read online reviews about a company before accepting a job offer 66% are likely to accept less money to work at a company or hospital with great culture 56% are likely to accept less money to work at a company/hospital that values helping people above all else Sources: Bersin by Deloitte, 2014; Glassdoor U.S. Site Survey, 2014 TRANSPARENCY GREAT CULTURE VALUES THE PATIENTS
  11. 11. Build Your Best Employer Brand
  12. 12. © Glassdoor, Inc. 2017 Make Your Mission Known Speak to openly and often, " internally and externally Add your mission statement 
 to your Glassdoor profile Share your company stories
  13. 13. © Glassdoor, Inc. 2017 Respond to Reviews BEST PRACTICES Don’t procrastinate Say thank you Be authentic Delegate responding to the appropriate leader Take it offline Extra: Select a featured review
  14. 14. © Glassdoor, Inc. 2017 Show Don’t Tell
  15. 15. © Glassdoor, Inc. 2017 Spread Good News SHARE INTERESTING THINGS HAPPENING AT YOUR COMPANY Social media Blog Post company updates " on Glassdoor
  16. 16. Monitoring Results
  17. 17. © Glassdoor, Inc. 2017 Metrics for Success Rating Trends Candidate Demographics Ranking Amongst " Competition
  18. 18. © Glassdoor, Inc. 2017 LOOK BEYOND YOUR OVERALL RATING •  Culture & Values •  Work/Life Balance •  Senior Management •  Comp & Benefits •  Career Opportunities •  Interview Trends Rating Trends
  19. 19. © Glassdoor, Inc. 2017 Visualizing Rating Info
  20. 20. © Glassdoor, Inc. 2017 Candidate Demographics
  21. 21. © Glassdoor, Inc. 2017 Ranking Amongst Competition Employee Sentiment vs. Competitors* Candidate Experience vs. Competitors* Brand Awareness vs. Competitors* Rating Trends vs. Competitors* *only available in certain packages
  22. 22. Company Spotlight: Premise Health
  23. 23. © Glassdoor, Inc. 2017
  24. 24. © Glassdoor, Inc. 2017 Use the Resources
  25. 25. © Glassdoor, Inc. 2017 Employee Engagement is the Key to Great Reviews
  26. 26. © Glassdoor, Inc. 2017 Stand Out from the Crowd Employee advocates Showcase unique details Take the courage to " be transparent
  27. 27. © Glassdoor, Inc. 2017 WHAT SPOKE TO DOCTORS Speak to Your Candidates Not being shy about our culture Being able to help people on an individual level Work/life balance
  28. 28. © Glassdoor, Inc. 2017 Reporting Rating Trends Candidate Demographics Ranking Amongst Competition KEEP TABS ON METRICS AND SHARE WITH LEADERSHIP
  29. 29. © Glassdoor, Inc. 2017 Diving into Analytics q  Am I attracting the right candidates? q  Is brand awareness growing among job seekers? q  What is our brand reputation? q  Where does our brand stack up to our competition? AREAS TO ANALYZE
  30. 30. Key Takeaways
  31. 31. © Glassdoor, Inc. 2017 1.  Keep your candidates at the front of your mind 2.  Authenticity is key 3.  Track your results Key Takeaways 1 2 3
  32. 32. © Glassdoor, Inc. 2017

×