2012 10 08 gbwc (gianni catalfamo)
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2012 10 08 gbwc (gianni catalfamo)

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Gianni Catalfamo talks about what it takes to become a true Social Enterprise as opposed to someone who just dabbles in Digital & Social Media. As presented at the Global Bottled Water Congress in ...

Gianni Catalfamo talks about what it takes to become a true Social Enterprise as opposed to someone who just dabbles in Digital & Social Media. As presented at the Global Bottled Water Congress in Barcelona (october 10th, 2012)

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2012 10 08 gbwc (gianni catalfamo) Presentation Transcript

  • 1. Become a Social Enterprise! Gianni CATALFAMO download this presentation at: slideshare.net/giannicatalfamo Founder & Senior Advisor Ⓒ Creative Commons license cc:catalfamo www.catalfamo.com m: +39 335 284758 e: gianni@catalfamo.comTuesday, October 9, 12
  • 2. Social Media explained I m eating a donut I like donuts Ял б ю п н и и ю л о ч к This is where I eat donuts Look at my donut! Watch me eating my donut My skills include donut eating A collection of the best donut pictures Now listening to Donuts I m a Google employee who eats donuts Who has the best donut recipe? Mein Kompetenz umfasst Krapfen essenTuesday, October 9, 12
  • 3. Social Media explained I m eating a donut I like donuts Ял б ю п н и и ю л о ч к This is where I eat donuts Look at my donut! Watch me eating my donut My skills include donut eating A collection of the best donut pictures Now listening to Donuts I m a Google employee who eats donuts Who has the best donut recipe? Mein Kompetenz umfasst Krapfen essenTuesday, October 9, 12
  • 4. What do they have in common? PEOPLETuesday, October 9, 12
  • 5. Tuesday, October 9, 12
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  • 9. Tuesday, October 9, 12
  • 10. WHYTuesday, October 9, 12
  • 11. HOWTuesday, October 9, 12
  • 12. Tuesday, October 9, 12
  • 13. MECHANICSTuesday, October 9, 12
  • 14. 5 4 Client asset(s) 6 2 1 3Tuesday, October 9, 12
  • 15. GOVERNANCETuesday, October 9, 12
  • 16. meet 179,000 144,000 95,000Tuesday, October 9, 12
  • 17. A.: to fix web issues Q.: Why does he tweet?Tuesday, October 9, 12
  • 18. •Vision1. Frame •Policy •Objective •ValuesTuesday, October 9, 12
  • 19. •Training 2. Enable •Tools •SupportTuesday, October 9, 12
  • 20. Tuesday, October 9, 12
  • 21. 3. Lead http://www.youtube.com/watch?v=BhxanhF2_ks Courage is about doing it! Tom De Long Harvard Business SchoolTuesday, October 9, 12
  • 22. Can we ride like Paul? Gianni CATALFAMO download this presentation at: slideshare.net/giannicatalfamo Founder & Senior Advisor Ⓒ Creative Commons license cc:catalfamo www.catalfamo.com m: +39 335 284758 e: gianni@catalfamo.comTuesday, October 9, 12
  • 23. ...or like Albert? Gianni CATALFAMO download this presentation at: slideshare.net/giannicatalfamo Founder & Senior Advisor Ⓒ Creative Commons license cc:catalfamo www.catalfamo.com m: +39 335 284758 e: gianni@catalfamo.comTuesday, October 9, 12