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2012 10 08 gbwc (gianni catalfamo)

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2012 10 08 gbwc (gianni catalfamo)

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Gianni Catalfamo talks about what it takes to become a true Social Enterprise as opposed to someone who just dabbles in Digital & Social Media. As presented at the Global Bottled Water Congress in Barcelona (october 10th, 2012)

Gianni Catalfamo talks about what it takes to become a true Social Enterprise as opposed to someone who just dabbles in Digital & Social Media. As presented at the Global Bottled Water Congress in Barcelona (october 10th, 2012)

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2012 10 08 gbwc (gianni catalfamo)

  1. 1. Become a Social Enterprise! Gianni CATALFAMO download this presentation at: slideshare.net/giannicatalfamo Founder & Senior Advisor Ⓒ Creative Commons license cc:catalfamo www.catalfamo.com m: +39 335 284758 e: gianni@catalfamo.com Tuesday, October 9, 12
  2. 2. Social Media explained I m eating a donut I like donuts Ял б ю п н и и ю л о ч к This is where I eat donuts Look at my donut! Watch me eating my donut My skills include donut eating A collection of the best donut pictures Now listening to Donuts I m a Google employee who eats donuts Who has the best donut recipe? Mein Kompetenz umfasst Krapfen essen Tuesday, October 9, 12
  3. 3. Social Media explained I m eating a donut I like donuts Ял б ю п н и и ю л о ч к This is where I eat donuts Look at my donut! Watch me eating my donut My skills include donut eating A collection of the best donut pictures Now listening to Donuts I m a Google employee who eats donuts Who has the best donut recipe? Mein Kompetenz umfasst Krapfen essen Tuesday, October 9, 12
  4. 4. What do they have in common? PEOPLE Tuesday, October 9, 12
  5. 5. Tuesday, October 9, 12
  6. 6. Tuesday, October 9, 12
  7. 7. Tuesday, October 9, 12
  8. 8. Tuesday, October 9, 12
  9. 9. Tuesday, October 9, 12
  10. 10. WHY Tuesday, October 9, 12
  11. 11. HOW Tuesday, October 9, 12
  12. 12. Tuesday, October 9, 12
  13. 13. MECHANICS Tuesday, October 9, 12
  14. 14. 5 4 Client asset(s) 6 2 1 3 Tuesday, October 9, 12
  15. 15. GOVERNANCE Tuesday, October 9, 12
  16. 16. meet 179,000 144,000 95,000 Tuesday, October 9, 12
  17. 17. A.: to fix web issues Q.: Why does he tweet? Tuesday, October 9, 12
  18. 18. •Vision 1. Frame •Policy •Objective •Values Tuesday, October 9, 12
  19. 19. •Training 2. Enable •Tools •Support Tuesday, October 9, 12
  20. 20. Tuesday, October 9, 12
  21. 21. 3. Lead http://www.youtube.com/watch?v=BhxanhF2_ks Courage is about doing it! Tom De Long Harvard Business School Tuesday, October 9, 12
  22. 22. Can we ride like Paul? Gianni CATALFAMO download this presentation at: slideshare.net/giannicatalfamo Founder & Senior Advisor Ⓒ Creative Commons license cc:catalfamo www.catalfamo.com m: +39 335 284758 e: gianni@catalfamo.com Tuesday, October 9, 12
  23. 23. ...or like Albert? Gianni CATALFAMO download this presentation at: slideshare.net/giannicatalfamo Founder & Senior Advisor Ⓒ Creative Commons license cc:catalfamo www.catalfamo.com m: +39 335 284758 e: gianni@catalfamo.com Tuesday, October 9, 12

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