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Savills Residential Development
International Project Marketing
Designing a bespoke global sales and marketing
strategy from inception to delivery

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The International Project
Marketing team at Savills has
extensive knowledge of key
global property markets. Within
each market we understand
the needs of investors looking
to build a diverse real estate
portfolio and the requirements of
occupiers searching for a home.
Savills international strength
and expertise combined with
knowledge of the clients and
developments we represent,
means we are perfectly placed
to ensure diverse real estate
opportunities are effectively
introduced to the most
relevant global audience.
Our extensive track record of
consulting and delivering on a
broad range of developments,
means we fully understand the
USPs of each project and how best
to tailor a bespoke international
sales and marketing strategy.
This brochure will provide you with
a snapshot of the services we offer.
We would welcome the opportunity
discuss your requirements
further and explore how we can
add value to your business.
Introduction
With the world becoming an ever smaller place, and global
cities playing an increasingly active role in the flow of capital
internationally, so too has the desire to explore and invest away
from domestic markets and look further afield.
Charlie Walsh
Head of International
Project Marketing
“Savills has worked on two of our
residential projects, most notably at
Rathbone Square. They are always
responsive and proactive and obviously
have great depth and breadth in the
services they can provide.”
Neil Thompson
Portfolio Director, Great Portland Estates

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Some of the key factors for investing internationally include:
Wealth preservation
Education
Investment rational (capital appreciation/rental yield)
Political stability
By launching development projects in key international
centres, developers are able to sell quickly and efficiently,
most often exchanging contracts with a purchaser within
hours of agreeing a price.
This allows developers to de-risk their capital exposure
through a faster sales rate, test the price point and
build value.
Why sell internationally?
According to the OECD, the UK receives
the fourth highest amount of foreign
direct investment in the world and
London is arguably the most successful
truly global city. International appetite
for UK property has never been higher.
“Savills International Project Marketing have
launched two separate phases of Quartermile,
Edinburgh in South East Asia. I was
extremely impressed by their professionalism
and enthusiasm in attempting something new,
as well as the reassuringly sound advice I
received. I now want them to launch the final
phase of the project next year.”
Paul Curran
MD, Quartermile Ventures

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Consultancy
Once we have established a
project’s potential for international
launch, a senior member of the
International Project Marketing
team will form part of the
development consultancy group.
We are able to advise on apartment
mix, design and specification; and
can suggest appropriate amenities
and resident services in order to
maximise international demand.
As part of our sales and marketing
role we ensure that all collateral is
suitable for our agreed international
target markets.
As the launch date approaches,
we provide a step by step plan and
closely manage suppliers to deliver
requirements on time and within
budget.
Global launches
Depending on objectives, the
International Project Marketing
team will advise on relevant launch
centres for maximum return.
The team will provide marketing
and logistical advice and work
in collaboration with colleagues
at Savills offices in each launch
centre.
A member of the team will travel
to each centre and co-ordinate
the launch event alongside our
specialist international teams
based throughout our global
network.
Private meetings / 1:1s
Certain projects, often of a more
sensitive nature and/or high price
point, may require a different sales
approach. By tapping into Savills
extensive databases, we are able
to arrange private meetings with
buyers and wealthy investors who
require a more discreet approach.
Seminars
The seminar format is a useful
way of informing investors who are
interested in building their market
knowledge. Savills extensive
global research capabilities means
that we can deliver a variety of
research-led seminars in order
to update and inform potential
purchasers on the latest market
trends and how that relates to your
project.
Savills Sales teams
We work directly with our
international teams who are based
in the key strategic global cities and
specialise specifically in overseas
investment. These teams also
interact with their domestic sales
teams as well as the other Savills
departments, in order to tap into
the wider Savills client base.
A member of the International
Project Marketing team will
conduct a full briefing prior to the
commencement of sales, ensuring
that all queries are answered
and the sales people have a
comprehensive understanding of
the project.
We also arrange a bi-annual
conference in London to ensure
that international teams have a
thorough understanding of London
and the market as well as to view
current and future development
sites.
Exhibitions
The exhibition format is a tried and tested
method of launching residential development
projects on an international stage. Savills
will advise on venue, marketing collateral,
development model design and production,
as well as sales strategy and management
during the event.
6
Weeks
4
Weeks
2-4
Weeks
EXHIBITION
6 WEEKS PRE-EXHIBITION
Local offices begin initial
‘warm up’ of database
leads through a ‘teaser’
e-campaign
2-4 WEEKS PRE-EXHIBITION
• Exhibition invitation cards sent out to
Savills database and new interested
buyers generated
• 1:1 pre-launch meetings carried out in
Savills offices to target pre-sales and
educate interested parties on the London
market
• Advertisements scheduled in leading
/ proven publications highlighting the
development and forthcoming
exhibition
• Press releases / advertorials
coordinated in leading publications to
highlight forthcoming exhibition, London
market and the specific development
4 WEEKS PRE-EXHIBITION
Follow up of Savills database
leads with further information
released, together with
electronic data including
research targeting to attract
new interested buyers
“The diversity of the ever changing international markets
means we are required to monitor the capital flows globally
and what our investors / buyers are looking for. This in turn
helps us to shape and change our approach whilst bearing
in mind the individual USPs of each new development.”
Gavin Sung
Head of Asia International Sales, Savills
Tailor-Made
Each development project requires its own bespoke
sales strategy, taking into account product, price point,
location and our client’s objectives.

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Marketing
Typical marketing collateral required for
international launches will include:
Brochure (potentially in local language)
High quality CGIs
Professionally produced promotional
video and fly through
iPad app, based on brochure and floor
plan brochures
Exhibition set
Scale development models
PR
We will engage with the local press on your
behalf in order to secure maximum relevant
media coverage for your scheme.
Marketing and PR
We ensure that each development
project is marketed appropriately in
each key international centre, taking
into account cultural sensitivities and
language requirements.
Computer Generated Image, indicative only. *Prices and details are correct at time of going to press and are subject to availability. The market information appearing in this publication is obtained and re-transmitted from sources believed to be reliable but which have not been independently
verified; no guarantee, representation or warranty is made and no responsibility or liability as to its accuracy or completeness is accepted. No liability is accepted whatsoever for any direct, indirect or consequential loss arising from the use of this publication. All descriptions, dimensions, and
other particulars are given in good faith and are believed to be correct, but any intending purchasers or tenants should not rely on them as statements or representations of fact and must satisfy themselves by inspection or otherwise as to the correctness of the each of them. The market
information provided in this publication is not and should not be construed as an offer to sell or the solicitation of an offer to purchase any landed property and, accordingly, do not have any legal binding effect whatsoever on Savills (Singapore) Pte Ltd, Jones Lang LaSalle Residential Pte Ltd,
and/ortheirclients.Themarketinformationcontainedinthispublicationisnotintendedtoprovideanyprofessionaladvice.Assuch,thispublicationshouldnotberelieduponinthatregard.RMAreferencenumberis13/04844/FULL.Allcontent©copyright2014Savills(Singapore)PteLtdand
JonesLangLaSalleResidentialPteLtd.Allrightsreserved.
T h e b e s T o f W 1
i s a l l a r o u n d yo u
Minutes from Oxford Circus, the
new Crossrail station, and links
to airports and Eurostar
Private gym, residents’ lounge,
swimming pool, underground
parking and 24hr concierge
The world-famous shopping
destinations of Regent Street and
Oxford Street on your doorstep
Green open spaces and hidden
private gardens
To reserve your appointment to
experience the finest of London
and to find out more about
Rathbone Square contact:
C h e r r i n l o o
Savills (Singapore) Pte Ltd
+65 9747 7227
international.resi@savills.com.sg
CEA Reg No. R021955C
d o r i s Ta n
Jones Lang LaSalle Residential Pte Ltd
+65 9632 7334
doris.tan@ap.jll.com
CEA Reg No. R016994G
J o i n u s f o r T h e l a u n C h
o f r aT h b o n e s q u a r e
Embassy Consulate Rooms (Level 1)
St. Regis Hotel, 29 Tanglin Road
Singapore 247911
18th – 20th July
11am – 7pm
rathbonesquare.com
Place yourself in the
heart of London W1
Rathbone Square is a new development
of meticulously crafted apartments,
seamlessly stitched into the
heart of London W1
•
A selection of studios – 4 bedroom
apartments
•
Prices from £740,000
CEA Lic. No. L3009688B CEA Lic. No. L3010359I

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Key clients Additional services
“Savills clearly led in the international markets we
targeted. Their approach is always ahead of the
curve leading to innovative and exciting initiatives,
delivering excellent results time after time.”
As part of the Savills continual 360º service to our potential
and existing purchasers, it is our commitment to ensure that
our buyers are well-looked after from point of exchange
through to the handover of their new property.
Listed below are some additional
services which compliment all our
international project marketing
initiatives and very much helps to
secure a smooth and seamless
‘buying experience’.
Lettings / Investment
We have a specialist in-house
Lettings team which has an
excellent track record of looking
after overseas purchasers ensuring
that their recently acquired
investments are rented on time to
pre-qualified tenants. The Lettings
/ Investment team is invaluable
in providing up-to-date market
advice on current rental activity
and is able to advise on potential
returns and rental demand for new
developments.
Buyer Care
Our Buyer Care team can take care
of the logistics of handing over new
properties on completion, ensuring
that a smooth and seamless
process takes place from handover
to occupation.
SPF
SPF, Savills recommended financial
advisor, is able to give the latest
mortgage rates available and
provide the best advice to assist
international purchasers make the
right financial decisions.
Savills Interior Services
The Interior Furnishings and Design
team offers a complete service to
help international purchasers fit
out their new properties, be it for a
rental or owner-occupier.
Daniel Van Gelder
Exemplar, Fitzroy Place

7. 1312
UNITED KINGDOM
IRELAND
105 OFFICES
ASSOCIATES
CONTINENTAL
EUROPE
57 OFFICES
ASSOCIATES
ASIA PACIFIC
120 OFFICES
ASSOCIATES
US, MEXICO
CARIBBEAN
50 OFFICES
ASSOCIATES
MIDDLE EAST
AFRICA
273 OFFICES
ASSOCIATES
Through our extensive network we can support clients
globally. A recognised brand providing multi-discipline quality
assurances. We take the time to understand clients’ needs
to ensure they receive the same consistent high standards
wherever they are in the world.
United Kingdom
Ireland
England
Ireland
Jersey
Northern Ireland
Scotland
Wales
Asia Pacific
Australia
China
Hong Kong
India
Indonesia
Japan
Macau
Malaysia
Myanmar
New Zealand
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Continental
Europe
Austria
Belgium
Croatia
Finland
France
Germany
Gibraltar
Greece
Italy
Luxembourg
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Russia
Spain
Serbia
Sweden
Switzerland
Middle East
Africa
Abu Dhabi
Bahrain
Doha
Dubai
Kenya
Mauritius
Mozambique
Namibia
Oman
Qatar
Seychelles
South Africa
Zambia
Zimbabwe
Americas
Mexico
Panama
US
Caribbean
Antigua Barbuda
Barbados
Grenada
St Kitts Nevis
St Lucia
Savills global coverage
Over 600 offices and associates
worldwide, employing more than
27,000 staff in 60 countries.

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Charlie Walsh
Head of International
Project Marketing
+44 (0) 20 7016 3871
+44 (0) 7968 553 348
cwalsh@savills.com
Andrew Hawkins
Associate Director
+44 (0) 20 3320 8298
+44 (0) 7972 000 254
ahawkins@savills.com
Chris Pratt
Associate
+44 (0) 20 7016 3714
+44(0) 7972 167 632
cpratt@savills.com
Freya Watson
International Sales and
Marketing Co-ordinator
+44 (0) 20 7409 8801
+44 (0) 7807 999 535
fwatson@savills.com
Katie Fisher
PA
+44 (0) 20 3320 8222
+44 (0) 7807 999 448
kfisher@savills.com
Key contacts
We ensure that each development
project is marketed appropriately in
each key international centre, taking
into account cultural sensitivities and
language requirements.

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“Savills provide a superb service to Land Securities across
the whole range of our residential development requirements.
They demonstrate an impressive level of experience and
expertise in their consultancy, marketing and sales activities;
but what I value most is that they provide this service in a
positive and personable manner at all times. They prioritise
my interests as a client and respond well to the changing
requirements of the market.”
Tom Eshelby
Residential Director, Land Securities