Social
Media
Marke-ng

                     Listen
&
Act


                Pioneers
in
social
data

                      ...
















What
It
Is
Not



It
is
not
e‐mailing

It
is
not
Web
adver@sing

It
is
not
banners

It
is
not
newsleAers

...
Point
&
Shoot
vs.
Listen
&
Act

                     Marke@ng

Company
                                          User


  ...
Social
Media
Channels

                                                         Social
Pla=orms

         Social
Interac-o...


















Everything
Is
There


              
Conversa-ons
leave
 

           indelible
traces
on
the
Web



The...



























Act


   
Seed
informa@on
that
help
highlight
your

                   presence
  

           ...















Keep
On
Measuring


 
Keep
on
measuring
over
@me
how
your
ac@ons

    change
percep@on
towards
you
and
your...













5
sugges@ons

1
Arguments
are
choosed
by
the
communi@es,


   you
can
not
force
them

2
Most
important
argume...








Listening
Marke@ng

            Listen
&
Act

Address
all
marke@ng
mix
ini@a@ves

           Grow
business

      ...
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Freedatalabs.Com Social Media Marketing May 2009 Eng

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Social Media Marketing in brief

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Freedatalabs.Com Social Media Marketing May 2009 Eng

  1. 1. Social
Media
Marke-ng
 Listen
&
Act
 Pioneers
in
social
data
 May
2009
 Member
of:
 London
Milan
Torino

  2. 2. 















What
It
Is
Not

 It
is
not
e‐mailing
 It
is
not
Web
adver@sing
 It
is
not
banners
 It
is
not
newsleAers
 It
is
not
communica@on
on
the
company
site
 It
is
not
the
company
site
forum
 prova
 1
 www.freedatalabs.com

  3. 3. Point
&
Shoot
vs.
Listen
&
Act
 Marke@ng
 Company
 User

 Point
 Listen
 Generated
 Generated
 Content
 Content
 Shoot
 Act
 Call
to
Ac@on
 User
Ini@ated
Ac@on
 Buy
 prova
 2
 www.freedatalabs.com

  4. 4. Social
Media
Channels
 Social
Pla=orms
 Social
Interac-ons
 WIKIs
 Personal
Social
 White‐label
 Events
&
Calendars
 Networks
 Networks
 E‐mails
 Status
Updates
 SMS
&
Text
 Conversa-ons
 (Purchase)
 Social
Content
 Blogs
 Microblogs
 Photos
 Videos
 Podcasts
 prova
 3
 www.freedatalabs.com

  5. 5. 

















Everything
Is
There
 
Conversa-ons
leave
 
 indelible
traces
on
the
Web
 
They
are
there,
I
can:
 
 
 
‐
find
them
 
 
 
‐
analyse
them
 
 
 
‐
understand
them
 
 
 
‐
get
indispensable
informa@on
 prova
 4
 www.freedatalabs.com

  6. 6. 


























Act
 
Seed
informa@on
that
help
highlight
your
 presence
 
 
 (Social
PlaXorms) Provide
informa@on
on
you
and
promote
your
 ini@a@ves
only
and
only
if
they
are
useful
to
the
 debate,
promo@ng
your
ini@a@ves
in
the
right
 contexts 
 





(Social
Content) 
 prova
 5
 www.freedatalabs.com

  7. 7. 














Keep
On
Measuring
 
Keep
on
measuring
over
@me
how
your
ac@ons
 change
percep@on
towards
you
and
your
 compe@tors. 
 You
can
not
calulate
ROI
(Return
On
Investment)

 of
your
Social
Media
Marke@ng
ac@ons,
 
 but
you
are
sure
of
ROI
(Risk
Of
Inac@on)
 prova
 6
 www.freedatalabs.com

  8. 8. 












5
sugges@ons
 1
Arguments
are
choosed
by
the
communi@es,

 you
can
not
force
them
 2
Most
important
arguments
bubble
up,

 just
listen
 3
Problems
are
solved
within
the
community,

 the
cri@cal
ones
emerge
 4
You
do
not
need
to
create
new
containers,

 but
listen
and
act
in
those
already
there
 5
Do
not
stop
listening
and
measuring
 prova
 7
 www.freedatalabs.com

  9. 9. 







Listening
Marke@ng
 Listen
&
Act
 Address
all
marke@ng
mix
ini@a@ves
 Grow
business
 Web
 Marke-ng
Mix
 Social
Media
Marke-ng
 Feedback
info
to
 all
of
the
 Marke@ng
Mix
 prova
 8
 www.freedatalabs.com

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