Social Media Marketing in brief

1. Social Media Marke-ng
Listen & Act
Pioneers in social data
May 2009
Member of:
London Milan Torino

2. What It Is Not
It is not e‐mailing
It is not Web adver@sing
It is not banners
It is not newsleAers
It is not communica@on on the company site
It is not the company site forum
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www.freedatalabs.com

3. Point & Shoot vs. Listen & Act
Marke@ng
Company User
Point Listen
Generated Generated
Content Content
Shoot Act
Call to Ac@on
User Ini@ated Ac@on
Buy
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4. Social Media Channels
Social Pla=orms
Social Interac-ons WIKIs
Personal Social White‐label
Events & Calendars Networks Networks
E‐mails
Status Updates
SMS & Text Conversa-ons
(Purchase)
Social Content Blogs
Microblogs
Photos
Videos Podcasts
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5. Everything Is There
Conversa-ons leave
indelible traces on the Web
They are there, I can:
‐ find them
‐ analyse them
‐ understand them
‐ get indispensable informa@on
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6. Act
Seed informa@on that help highlight your
presence
(Social PlaXorms)
Provide informa@on on you and promote your
ini@a@ves only and only if they are useful to the
debate, promo@ng your ini@a@ves in the right
contexts
(Social Content)
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7. Keep On Measuring
Keep on measuring over @me how your ac@ons
change percep@on towards you and your
compe@tors.
You can not calulate ROI (Return On Investment)
of your Social Media Marke@ng ac@ons,
but you are sure of ROI (Risk Of Inac@on)
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8. 5 sugges@ons
1 Arguments are choosed by the communi@es,
you can not force them
2 Most important arguments bubble up,
just listen
3 Problems are solved within the community,
the cri@cal ones emerge
4 You do not need to create new containers,
but listen and act in those already there
5 Do not stop listening and measuring
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9. Listening Marke@ng
Listen & Act
Address all marke@ng mix ini@a@ves
Grow business
Web
Marke-ng Mix
Social Media Marke-ng
Feedback info to
all of the
Marke@ng Mix
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