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Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
Rapid Radical Change - Technologies Impact on Fitness & Wellness
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Rapid Radical Change - Technologies Impact on Fitness & Wellness

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  1. technologies increasing impact on the fitness & wellness industry Bryan K. O’Rourke, MBA www.bryankorourke.com
  2.  
  3. progress
  4. “ impossible without change”
  5. “ those who cannot change their minds cannot change anything” George Bernard Shaw
  6. tremendous change
  7. future so many possibilities
  8. “ The further backward you look, the further forward you can see.” - Winston Churchill
  9. “ The future ain’t what it used to be” -Yogi Berra
  10. <3>
  11. future - convergence
  12. context
  13. impact
  14. <1> technology
  15. define it
  16. what is technology ?
  17. etymology “ technologia” systematic treatment of an art or skill
  18. “ a capability given by the practical application of knowledge.”
  19. invented after we were born doesn’t quite work yet or
  20. 1829 Cambridge
  21. 1 st
  22.  
  23.  
  24. “ unintended consequences”
  25.  
  26.  
  27.  
  28. human application of nature’s principals
  29.  
  30. really radical change
  31. amazing 5,000 days ago
  32.  
  33.  
  34.  
  35.  
  36.  
  37.  
  38.  
  39.  
  40.  
  41.  
  42. for free whenever
  43. 100 million clicks per day 55 trillion links 8 terabytes of data per second of traffic 2 billion location nodes 2 million emails per second 1.5 million IM’s per second
  44. reaching the capacity of 1 human brain
  45. > doubling capacity every 2 years
  46.  
  47. the next 5,000 days? much greater change
  48. we think linear technology is exponential
  49. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 ………. 2, 4, 8, 16, 32, 64, 128, 256…….
  50. overestimate what can be achieved in the very near underestimate what happens in the long run we are in the “knee of the curve”
  51.  
  52.  
  53. content & experience digitized - mobilized
  54. late 70’s walkman & treadmill fitness industry
  55. institutions – cloud infrastructure
  56. we are in the “knee of the curve” historically the rate of change is accelerating – years since adoption
  57. we are in the “knee of the curve” We are witnessing the exponential shift – years since adoption
  58. we are in the “knee of the curve” size of machines shrinking processing power increasing patents increasing Internet hosts increasing technical knowledge increasing cost of mips decreasing Internet bandwidth increasing wireless price performance increasing mass use of inventions increasing investment in education increasing global poverty decreasing
  59. now
  60. connectivity 24/7 delivering content driven by users creating impactful immersion
  61. very inexpensively
  62.  
  63. we are teaching the machine the semantic web – web 3.0
  64. <2> culture
  65. it’s all about people
  66.  
  67. patterns of human behavior
  68. the age of transcendence <3> contributing factors culture shifting objective base to a subjective base
  69. mature adult majority diversity ubiquity of the information
  70. in 1989 majority of US adults were 40 years or older most population growth for years to come will be in +60
  71. authenticity determined individually
  72. increased rejection of prior values
  73. meaningful experience
  74. diversity = acceptance, openness, empathy
  75. ubiquity of information via the Internet content, “experience” the “Prosumer”
  76.  
  77. the Prosumer (all customers) have increasing power they have access to &/or create the information
  78. they seek authentic experience “ meaning”
  79.  
  80. <3> institutions
  81.  
  82. institutions / organizations overwhelmed
  83. order thoughts and expectation; impose consistent behaviors; reinforce shared beliefs and impose rules; both constrain and enable behavior; participants realize value “buying-in”
  84. disconnect
  85.  
  86.  
  87. designed around command & control
  88. centralization not able to keep up with change
  89. highly inefficient fails at embracing change
  90. “ The greatest obstacle to progress is not ignorance. It is the illusion of knowledge” -Daniel Boorstin
  91. collaboration - orchestration
  92. open – open systems transparent flexible learning understand your role
  93.  
  94.  
  95.  
  96. lifecycle timeframe shrinking
  97. drive to commoditization
  98. movie theaters arcades record stores failed to embrace change
  99. drive fixed cost out transparent - authentic technology customer centric collaborative
  100. unexpected emergence
  101.  
  102. unexpected “competition”
  103. alternatives - disruptive
  104. understandable
  105. recap - rapid change great opportunity & risk
  106. implications to the fitness & wellness industry ? depends…….
  107. ‘ 01 to ‘07 estimated US facility growth 70% growth
  108. < 16% exercise regularly
  109. impact varies economics conservation
  110. tech impact <2> institutions - customers
  111. <1> institutions/organizations: understand your unique position adopt orchestration strategy
  112. unique position orchestrate program partners
  113. partner for programming
  114. partner to create meaningful experiences
  115. expensive equipment is not always the solution invest in authentic experience limit cap-ex & adopt orchestration host of new equipment technology innovations
  116. customer relationship conservation Web 2.0
  117. embrace web 2.0 strategies
  118. embrace web 2.0 strategies
  119.  
  120. seek alliances leverage globalization outsource expertise e-lance
  121.  
  122. <2> consumer macro
  123. obesity will bankrupt us all 20% of children obese
  124. 2007 Market Size in Billions
  125. 2007 Market Size in Billions
  126. disconnect Dr. Jennifer Smith Maguire 2007 Fit for Consumption: Sociology and the Business of Fitness
  127.  
  128. opportunity – outcome reimbursement the market will grow by hundreds of billions in the next decade wellness
  129. 4 ways technology impacts wellness direct to consumer engagement through gaming outcomes
  130.  
  131.  
  132. streaming content & mobility integrate into daily life
  133.  
  134. monitor technology
  135. engagement motivation – via the cloud
  136.  
  137.  
  138. direct without physical place
  139. new business models that incorporate facilities in a different manner
  140. summing it all up what is the impact ?
  141. things will be vastly different how is largely up to us…..
  142. “ those who cannot change their minds cannot change anything” George Bernard Shaw
  143. progress people
  144. & think differently think of our mission
  145.  

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