Rapid Radical Change - Technologies Impact on Fitness & Wellness

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Rapid Radical Change - Technologies Impact on Fitness & Wellness

  1. 1. technologies increasing impact on the fitness & wellness industry Bryan K. O’Rourke, MBA www.bryankorourke.com
  2. 3. progress
  3. 4. “ impossible without change”
  4. 5. “ those who cannot change their minds cannot change anything” George Bernard Shaw
  5. 6. tremendous change
  6. 7. future so many possibilities
  7. 8. “ The further backward you look, the further forward you can see.” - Winston Churchill
  8. 9. “ The future ain’t what it used to be” -Yogi Berra
  9. 10. <3>
  10. 11. future - convergence
  11. 12. context
  12. 13. impact
  13. 14. <1> technology
  14. 15. define it
  15. 16. what is technology ?
  16. 17. etymology “ technologia” systematic treatment of an art or skill
  17. 18. “ a capability given by the practical application of knowledge.”
  18. 19. invented after we were born doesn’t quite work yet or
  19. 20. 1829 Cambridge
  20. 21. 1 st
  21. 24. “ unintended consequences”
  22. 28. human application of nature’s principals
  23. 30. really radical change
  24. 31. amazing 5,000 days ago
  25. 42. for free whenever
  26. 43. 100 million clicks per day 55 trillion links 8 terabytes of data per second of traffic 2 billion location nodes 2 million emails per second 1.5 million IM’s per second
  27. 44. reaching the capacity of 1 human brain
  28. 45. > doubling capacity every 2 years
  29. 47. the next 5,000 days? much greater change
  30. 48. we think linear technology is exponential
  31. 49. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 ………. 2, 4, 8, 16, 32, 64, 128, 256…….
  32. 50. overestimate what can be achieved in the very near underestimate what happens in the long run we are in the “knee of the curve”
  33. 53. content & experience digitized - mobilized
  34. 54. late 70’s walkman & treadmill fitness industry
  35. 55. institutions – cloud infrastructure
  36. 56. we are in the “knee of the curve” historically the rate of change is accelerating – years since adoption
  37. 57. we are in the “knee of the curve” We are witnessing the exponential shift – years since adoption
  38. 58. we are in the “knee of the curve” size of machines shrinking processing power increasing patents increasing Internet hosts increasing technical knowledge increasing cost of mips decreasing Internet bandwidth increasing wireless price performance increasing mass use of inventions increasing investment in education increasing global poverty decreasing
  39. 59. now
  40. 60. connectivity 24/7 delivering content driven by users creating impactful immersion
  41. 61. very inexpensively
  42. 63. we are teaching the machine the semantic web – web 3.0
  43. 64. <2> culture
  44. 65. it’s all about people
  45. 67. patterns of human behavior
  46. 68. the age of transcendence <3> contributing factors culture shifting objective base to a subjective base
  47. 69. mature adult majority diversity ubiquity of the information
  48. 70. in 1989 majority of US adults were 40 years or older most population growth for years to come will be in +60
  49. 71. authenticity determined individually
  50. 72. increased rejection of prior values
  51. 73. meaningful experience
  52. 74. diversity = acceptance, openness, empathy
  53. 75. ubiquity of information via the Internet content, “experience” the “Prosumer”
  54. 77. the Prosumer (all customers) have increasing power they have access to &/or create the information
  55. 78. they seek authentic experience “ meaning”
  56. 80. <3> institutions
  57. 82. institutions / organizations overwhelmed
  58. 83. order thoughts and expectation; impose consistent behaviors; reinforce shared beliefs and impose rules; both constrain and enable behavior; participants realize value “buying-in”
  59. 84. disconnect
  60. 87. designed around command & control
  61. 88. centralization not able to keep up with change
  62. 89. highly inefficient fails at embracing change
  63. 90. “ The greatest obstacle to progress is not ignorance. It is the illusion of knowledge” -Daniel Boorstin
  64. 91. collaboration - orchestration
  65. 92. open – open systems transparent flexible learning understand your role
  66. 96. lifecycle timeframe shrinking
  67. 97. drive to commoditization
  68. 98. movie theaters arcades record stores failed to embrace change
  69. 99. drive fixed cost out transparent - authentic technology customer centric collaborative
  70. 100. unexpected emergence
  71. 102. unexpected “competition”
  72. 103. alternatives - disruptive
  73. 104. understandable
  74. 105. recap - rapid change great opportunity & risk
  75. 106. implications to the fitness & wellness industry ? depends…….
  76. 107. ‘ 01 to ‘07 estimated US facility growth 70% growth
  77. 108. < 16% exercise regularly
  78. 109. impact varies economics conservation
  79. 110. tech impact <2> institutions - customers
  80. 111. <1> institutions/organizations: understand your unique position adopt orchestration strategy
  81. 112. unique position orchestrate program partners
  82. 113. partner for programming
  83. 114. partner to create meaningful experiences
  84. 115. expensive equipment is not always the solution invest in authentic experience limit cap-ex & adopt orchestration host of new equipment technology innovations
  85. 116. customer relationship conservation Web 2.0
  86. 117. embrace web 2.0 strategies
  87. 118. embrace web 2.0 strategies
  88. 120. seek alliances leverage globalization outsource expertise e-lance
  89. 122. <2> consumer macro
  90. 123. obesity will bankrupt us all 20% of children obese
  91. 124. 2007 Market Size in Billions
  92. 125. 2007 Market Size in Billions
  93. 126. disconnect Dr. Jennifer Smith Maguire 2007 Fit for Consumption: Sociology and the Business of Fitness
  94. 128. opportunity – outcome reimbursement the market will grow by hundreds of billions in the next decade wellness
  95. 129. 4 ways technology impacts wellness direct to consumer engagement through gaming outcomes
  96. 132. streaming content & mobility integrate into daily life
  97. 134. monitor technology
  98. 135. engagement motivation – via the cloud
  99. 138. direct without physical place
  100. 139. new business models that incorporate facilities in a different manner
  101. 140. summing it all up what is the impact ?
  102. 141. things will be vastly different how is largely up to us…..
  103. 142. “ those who cannot change their minds cannot change anything” George Bernard Shaw
  104. 143. progress people
  105. 144. & think differently think of our mission

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