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Rapid Radical Change - Technologies Impact on Fitness & Wellness
 

Rapid Radical Change - Technologies Impact on Fitness & Wellness

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    Rapid Radical Change - Technologies Impact on Fitness & Wellness Rapid Radical Change - Technologies Impact on Fitness & Wellness Presentation Transcript

    • technologies increasing impact on the fitness & wellness industry Bryan K. O’Rourke, MBA www.bryankorourke.com
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    • progress
    • “ impossible without change”
    • “ those who cannot change their minds cannot change anything” George Bernard Shaw
    • tremendous change
    • future so many possibilities
    • “ The further backward you look, the further forward you can see.” - Winston Churchill
    • “ The future ain’t what it used to be” -Yogi Berra
    • <3>
    • future - convergence
    • context
    • impact
    • <1> technology
    • define it
    • what is technology ?
    • etymology “ technologia” systematic treatment of an art or skill
    • “ a capability given by the practical application of knowledge.”
    • invented after we were born doesn’t quite work yet or
    • 1829 Cambridge
    • 1 st
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    • “ unintended consequences”
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    • human application of nature’s principals
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    • really radical change
    • amazing 5,000 days ago
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    • for free whenever
    • 100 million clicks per day 55 trillion links 8 terabytes of data per second of traffic 2 billion location nodes 2 million emails per second 1.5 million IM’s per second
    • reaching the capacity of 1 human brain
    • > doubling capacity every 2 years
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    • the next 5,000 days? much greater change
    • we think linear technology is exponential
    • 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 ………. 2, 4, 8, 16, 32, 64, 128, 256…….
    • overestimate what can be achieved in the very near underestimate what happens in the long run we are in the “knee of the curve”
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    • content & experience digitized - mobilized
    • late 70’s walkman & treadmill fitness industry
    • institutions – cloud infrastructure
    • we are in the “knee of the curve” historically the rate of change is accelerating – years since adoption
    • we are in the “knee of the curve” We are witnessing the exponential shift – years since adoption
    • we are in the “knee of the curve” size of machines shrinking processing power increasing patents increasing Internet hosts increasing technical knowledge increasing cost of mips decreasing Internet bandwidth increasing wireless price performance increasing mass use of inventions increasing investment in education increasing global poverty decreasing
    • now
    • connectivity 24/7 delivering content driven by users creating impactful immersion
    • very inexpensively
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    • we are teaching the machine the semantic web – web 3.0
    • <2> culture
    • it’s all about people
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    • patterns of human behavior
    • the age of transcendence <3> contributing factors culture shifting objective base to a subjective base
    • mature adult majority diversity ubiquity of the information
    • in 1989 majority of US adults were 40 years or older most population growth for years to come will be in +60
    • authenticity determined individually
    • increased rejection of prior values
    • meaningful experience
    • diversity = acceptance, openness, empathy
    • ubiquity of information via the Internet content, “experience” the “Prosumer”
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    • the Prosumer (all customers) have increasing power they have access to &/or create the information
    • they seek authentic experience “ meaning”
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    • <3> institutions
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    • institutions / organizations overwhelmed
    • order thoughts and expectation; impose consistent behaviors; reinforce shared beliefs and impose rules; both constrain and enable behavior; participants realize value “buying-in”
    • disconnect
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    • designed around command & control
    • centralization not able to keep up with change
    • highly inefficient fails at embracing change
    • “ The greatest obstacle to progress is not ignorance. It is the illusion of knowledge” -Daniel Boorstin
    • collaboration - orchestration
    • open – open systems transparent flexible learning understand your role
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    • lifecycle timeframe shrinking
    • drive to commoditization
    • movie theaters arcades record stores failed to embrace change
    • drive fixed cost out transparent - authentic technology customer centric collaborative
    • unexpected emergence
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    • unexpected “competition”
    • alternatives - disruptive
    • understandable
    • recap - rapid change great opportunity & risk
    • implications to the fitness & wellness industry ? depends…….
    • ‘ 01 to ‘07 estimated US facility growth 70% growth
    • < 16% exercise regularly
    • impact varies economics conservation
    • tech impact <2> institutions - customers
    • <1> institutions/organizations: understand your unique position adopt orchestration strategy
    • unique position orchestrate program partners
    • partner for programming
    • partner to create meaningful experiences
    • expensive equipment is not always the solution invest in authentic experience limit cap-ex & adopt orchestration host of new equipment technology innovations
    • customer relationship conservation Web 2.0
    • embrace web 2.0 strategies
    • embrace web 2.0 strategies
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    • seek alliances leverage globalization outsource expertise e-lance
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    • <2> consumer macro
    • obesity will bankrupt us all 20% of children obese
    • 2007 Market Size in Billions
    • 2007 Market Size in Billions
    • disconnect Dr. Jennifer Smith Maguire 2007 Fit for Consumption: Sociology and the Business of Fitness
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    • opportunity – outcome reimbursement the market will grow by hundreds of billions in the next decade wellness
    • 4 ways technology impacts wellness direct to consumer engagement through gaming outcomes
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    • streaming content & mobility integrate into daily life
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    • monitor technology
    • engagement motivation – via the cloud
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    • direct without physical place
    • new business models that incorporate facilities in a different manner
    • summing it all up what is the impact ?
    • things will be vastly different how is largely up to us…..
    • “ those who cannot change their minds cannot change anything” George Bernard Shaw
    • progress people
    • & think differently think of our mission
    •