3rd              the new paradigm                How Will    a new era of organizations will emerge    Organization’s  tha...
challenge : trends = rapid change                                    2
“The greatest    obstacle toprogress is not ignorance. It’s  the Illusion of  knowledge. “-Daniel Boorstin                ...
ethosthe distinctive spirit of a culture                                      4
command & control vs. collaboration                                      5
why ethos matters - talent attraction     the age of transendence                                        6
7
gary vaynerchuck                   8
you must adopt the new reality                                 9
10 4
“everyone is going to be in    customer service”                              11
the days of b.s. are OVER         the technology leverageremember 19 year old “dude”  “trying too hard to close”          ...
Challengeplanting seeds - long term - you’ve got to care                        13
Challengepicking fruit - short term - it will come                         14
a new worldtechnology meets culture                           15
get these books and read them as good information sources                                                            16
the new organizations   17
key to the newbusiness modality•why ? customers, employees and all stakeholders have unprecedented power : you CAN NOT hid...
where technology, culture & stakeholders converge                                                    19
How ?        20
8 “to dos”             21
#1 a game plan   22                 23
Rita Mcgrath - accept the newparadigm - make it a priority !                                  23
don’t measure with a micrometer mark with apaint brush and cut with an axe                                              24
#1 a Plan ?• google: social strategy: “getting  your company ready”  slideshare.net• google: “8 success criteria for  face...
#2 differentiate - niche - how r u different ?   28
does it matter how they feel ?                                 27
#2 Differentiate•define your BRAND•how are you different ?•who is your target market ?•become a RESOURCE•do YOU resonate ?•...
#3 be real   29             31
#3 - be Authentic,Credible, Transparent•BUYERS DO NOT trust advertising any longer•customers want to feel like they are ge...
31
#4 right platforms   32                     37
#4 Right Platforms•customized content•enterprise tech platforms•facebook•twitter•linkedin - b2b•youtube33
open sourceweb site platforms                                   34
C U S T O M I Z Esocial platforms - get these customized                                          35
#5 get the right resources   36                             47
#5 Right Resources• expertise isn’t hard to find• its not that expensive37
38
39
40
#6 build the network   41                       53
#6 give to get -engage•join communities•identify influencers                             Customer Service•share information...
#7 be cool - content   43                       55
#7 Cool Content•find sources - rss feeds other bloggers or influencers•partners supply or co- create content•video video vid...
VIDEO CONTENTproduce your own video                                         45
produce video content - produce                                  46gaming - engage
#8 use smart tools   47                     61
your business                48                63
Finally          49
“The greatest      obstacle toprogress is not ignorance. It’s  the Illusion of    knowledge. “-Daniel Boorstin            ...
For all the challenges     be optimisic51         think different
is up to us......its up to you                     52
finally - think different .......             53
54
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Adopting The New Organizational Paradigm

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Adopting The New Organizational Paradigm

  1. 1. 3rd the new paradigm How Will a new era of organizations will emerge Organization’s that adopt different ways of doing things Succeed ? 1
  2. 2. challenge : trends = rapid change 2
  3. 3. “The greatest obstacle toprogress is not ignorance. It’s the Illusion of knowledge. “-Daniel Boorstin 3
  4. 4. ethosthe distinctive spirit of a culture 4
  5. 5. command & control vs. collaboration 5
  6. 6. why ethos matters - talent attraction the age of transendence 6
  7. 7. 7
  8. 8. gary vaynerchuck 8
  9. 9. you must adopt the new reality 9
  10. 10. 10 4
  11. 11. “everyone is going to be in customer service” 11
  12. 12. the days of b.s. are OVER the technology leverageremember 19 year old “dude” “trying too hard to close” 12
  13. 13. Challengeplanting seeds - long term - you’ve got to care 13
  14. 14. Challengepicking fruit - short term - it will come 14
  15. 15. a new worldtechnology meets culture 15
  16. 16. get these books and read them as good information sources 16
  17. 17. the new organizations 17
  18. 18. key to the newbusiness modality•why ? customers, employees and all stakeholders have unprecedented power : you CAN NOT hide18
  19. 19. where technology, culture & stakeholders converge 19
  20. 20. How ? 20
  21. 21. 8 “to dos” 21
  22. 22. #1 a game plan 22 23
  23. 23. Rita Mcgrath - accept the newparadigm - make it a priority ! 23
  24. 24. don’t measure with a micrometer mark with apaint brush and cut with an axe 24
  25. 25. #1 a Plan ?• google: social strategy: “getting your company ready” slideshare.net• google: “8 success criteria for facebook page marketing” slideshare.net• most people fail to “THINK” what are you trying to do?• research & define outcomes• resource - involve everyone25
  26. 26. #2 differentiate - niche - how r u different ? 28
  27. 27. does it matter how they feel ? 27
  28. 28. #2 Differentiate•define your BRAND•how are you different ?•who is your target market ?•become a RESOURCE•do YOU resonate ?•are YOU ENGAGING ?28
  29. 29. #3 be real 29 31
  30. 30. #3 - be Authentic,Credible, Transparent•BUYERS DO NOT trust advertising any longer•customers want to feel like they are getting what is REAL•your job is to EDUCATE, inform and SERVE•DO NOT hide behind a brand30
  31. 31. 31
  32. 32. #4 right platforms 32 37
  33. 33. #4 Right Platforms•customized content•enterprise tech platforms•facebook•twitter•linkedin - b2b•youtube33
  34. 34. open sourceweb site platforms 34
  35. 35. C U S T O M I Z Esocial platforms - get these customized 35
  36. 36. #5 get the right resources 36 47
  37. 37. #5 Right Resources• expertise isn’t hard to find• its not that expensive37
  38. 38. 38
  39. 39. 39
  40. 40. 40
  41. 41. #6 build the network 41 53
  42. 42. #6 give to get -engage•join communities•identify influencers Customer Service•share information Is For Everyone•contribute original works•give love unconditionally42
  43. 43. #7 be cool - content 43 55
  44. 44. #7 Cool Content•find sources - rss feeds other bloggers or influencers•partners supply or co- create content•video video video•what is relevant, new & fresh44
  45. 45. VIDEO CONTENTproduce your own video 45
  46. 46. produce video content - produce 46gaming - engage
  47. 47. #8 use smart tools 47 61
  48. 48. your business 48 63
  49. 49. Finally 49
  50. 50. “The greatest obstacle toprogress is not ignorance. It’s the Illusion of knowledge. “-Daniel Boorstin 50
  51. 51. For all the challenges be optimisic51 think different
  52. 52. is up to us......its up to you 52
  53. 53. finally - think different ....... 53
  54. 54. 54

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