Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life

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Bryan K. O'Rourke's presentation to the Soldier Family Action Planning Symposium delivered to the Army's MWR leadership on January 26, 2010 in Louisville, KY.

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Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life

  1. 1. Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life Family and MWR Soldier Family Action Plan Training Symposium 2010 January 2010 Bryan K. O’Rourke, MBA
  2. 2. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Bryan K. O’Rourke, MBA all content available on my site @ www.bryankorourke.com
  3. 3. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL What should you come away with ? 1. Understand key technology trends 2. Understand social media trends 3. Review Wellness & QOL Opportunities 4. Review Potential Impact of Adoption
  4. 4. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Before we start a word from Seth Myers
  5. 5. Seth Myers All Video at Bryankorourke on Thanks Technology
  6. 6. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL QOL Military & Their Families
  7. 7. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  8. 8. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL West Point
  9. 9. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL AF Academy
  10. 10. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  11. 11. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Udon Thani, Thailand
  12. 12. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  13. 13. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  14. 14. All Video at Bryankorourke on
  15. 15. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  16. 16. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Yet.... What does it all mean ?
  17. 17. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL 2
  18. 18. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL technology
  19. 19. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL people
  20. 20. technology - what has it & All Video at Bryankorourke on how will it impact our lives ?
  21. 21. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Technology: etymology greek - meaning skillful application of an art. The practical application of science in commerce or industry.
  22. 22. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Gordon Moore Co-Founder of Intel Number of transistors on a chip will double every two years. “Moore’s Law” Technology: the pace of change is not linear its exponential. Adoption rate is increasing similarly.
  23. 23. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Technology is accelerating in all areas. We are just seeking the start - knee of the curve.
  24. 24. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL -Commercial Internet began only 5,300 days ago -Serves over 1.5 Billion people -79% of US adult population -40% of US consumers use search engines for comparative shopping Internet: The free exchange of information with limited constraints.
  25. 25. All Video at Bryankorourke on
  26. 26. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL The “Grid” Becoming Increasingly Integrated
  27. 27. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Mobile Internet Access: Pew - 56% of US Adults Increase of 73% in 17 months Mobility: Communication & information when ever and where ever the customer wants it.
  28. 28. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Mobile speeds will increase ...........
  29. 29. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL The ability to increasingly and more easily integrate technology into daily life is upon us. Devices - getting smaller and more powerful.
  30. 30. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Web 3.0 the “Semantic” Web Internet will become more intelligent ...........
  31. 31. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Outsourced Service Platforms Salesforce.com Cloud Computing: Low cost ubiquitous storage and application deployment !
  32. 32. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  33. 33. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL explosion of interactive tools & platforms
  34. 34. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL FMWR Academy Chief Patricia Tucker
  35. 35. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  36. 36. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  37. 37. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  38. 38. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL increasing ubiquity of information and unlimited communication capacity ! NEW MINDSETS NEEDED TO REALIZE NEW POSSIBILITIES
  39. 39. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  40. 40. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL just the beginning...... social media - what is it ?
  41. 41. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL All Video at Bryankorourke on
  42. 42. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL people
  43. 43. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL The Consumer is empowered.... It’s all about the “You”
  44. 44. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL what these platforms offer is empowerment of users & their communities
  45. 45. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL wellness & life quality
  46. 46. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL We ALL Understand the Challenges. Consider... •     23% of Americans participate in no physical activity* •     62% of Americans obese or overweight -18% rise in last decade.* •     23% of Americans still smoke. 3000 start each day.* •     78% of men eat vegetables less than three times per day. * •     75% - 90% of visits to Primary Care Physicians are for stress.** *  Centers for Disease Control **  Murphy, American Journal of Health Promotion THE COST IS BANKRUPTING OUR NATION
  47. 47. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Initiatives to Impact Wellness Lack Participation Lifestyle Choices are THE Key Driver How Can We Overcome These engagement, incentives & Challenges ? accountability
  48. 48. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Think in terms of a private sector business..... To Achieve Mission in this new world...... Product = Experience Price = New Value Exchanges or Incentives Place = Marriage of Digital & Physical 24/7 Promotion = Conversation or Engagement
  49. 49. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Organizations are evaluating traditional modalities......in fact almost everything is being reevaluated.
  50. 50. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Promotion = Conversation Conversation = Web 2.0 Organizational Models = “Socialnomics”
  51. 51. All Video at Bryankorourke on
  52. 52. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL It is about the customer - not about us
  53. 53. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL In Wellness & QOL Merger of Technologies Including Social Media Creating New Solutions
  54. 54. New Paradigms All Video at Bryankorourke on Nike Plus
  55. 55. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  56. 56. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  57. 57. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Spangdahlem AFB
  58. 58. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Engagement Accountability Social Wellness Social Media is Creating Incentives New Wellness Paradigm
  59. 59. All Video at Bryankorourke on
  60. 60. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL This is Only the Beginning 5 Eras of the Social Web
  61. 61. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Jeremiah Owyang
  62. 62. All Video at Bryankorourke on
  63. 63. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL remember ? yet.... What does it all mean ?
  64. 64. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Rapid technology change - isn’t going to stop Quick Recap Mobility & cloud driving evolution Customer is empowered at the center Proposition changing from old 4 P’s to new Must engage with evolving social platforms Unprecedented Opportunity : QOL & Wellness New Eras of Social Web Upon Us
  65. 65. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
  66. 66. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Think of the Opportunity
  67. 67. Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Thanks to the FMWR, ALA, and to each of you Bryan K. O’Rourke, MBA all content available on my site @ www.bryankorourke.com
  68. 68. New Opportunities Require All Video at Bryankorourke on We Think Differently

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