In today’s presentation we are going to talk about how to acquire more clients for your small business using Facebook advertising.

1. Facebook Advertising Guide
by FitSmallBusiness.com

2. Why Should You Use
Facebook Advertising?

3. 1 Billion Members!
With detailed information of
them. That means that you
can target ads with several
variables like:

4. •Location
•Age
•Gender
•Relationship Status
•Interests
•Connections of Specific
People on Facebook

5. •Connections of Specific People on Facebook
•Fans of other business pages on Facebook
•People who have signed up on Facebook and attend
to an event
•People that work on a certain company or study on
a certain school

6. You can mix all these variables any way you want. For
example, you can target a recently married man that
lives on a specific zip code.

7. Goals When Using
Facebook Advertising

8. •To get more LIKES.
•To get more Exposure.
•To send traffic to your
website.
•To send traffic to custom
applications.

9. Send traffic to custom applications?
Custom applications are sub pages within your Facebook
page. This can contain all your Website information
within Facebook.

10. Send traffic to custom applications?
Generally, you lose people’s trust when you send then
outside Facebook. It also costs you more to advertise
when you take people outside of facebook. Why pay
more?

11. How to Set Up Facebook Ads
for Your Small Business

12. There are many options to set up Facebook Ads which
are constantly changing. We are going to focus on the
most effective options for your small business.

13. How to Advertise Your Page
to Get More Likes

14. After clicking on “Create ad”,
it will ask you to choose your
FB Page.
Then just click on “Get more
likes” or to get more options
click on “see advanced
options”.

15. How to Write a Good
Facebook Ad

16. •Ask people to click Like
•Make sure your target
identifies with the ad.
•Questions work really well.

17. •People
like Belonger
Statements
•Giving stuff like coupons
•Choose an eye catching
photo.

18. Sponsored Stories

19. Facebook currently gives you the option to have your ad
shown in the news feed of friends, when they like or
comment on your page.

20. Targeting Your Facebook Ads

21. This is where you can play with the variables you can use
to target your ads. By clicking advanced targeting you
can get even more options.

22. CPM vs CPC

23. CPM stands for cost per thousand impressions, which
means you pay for how many times people see your ad.

24. CPC stands for cost per click. If your CPC is $1 that
means you will pay $1 each time someone clicks on your
ad.

25. How to Use Facebook Advertising
to Get More Exposure to Posts

26. To advertise a post on
facebook, you still want to go
to the advanced options
section. The difference is that
you want to select “choose an
existing post”.

27. Keep in mind you cannot
change the content of the ad,
so make sure everything is
how you want in the post.

28. How to Advertise Your Website or
Custom App on Facebook

29. To advertise your website or custom app on Facebook
after clicking on create ad select “search by url”. Then
you enter the url of your website or custom app. Then
you follow the same process as before.

30. For A Free $50 Facebook Ad Coupon

31. CLICK HERE

32. And Finally...

33. To learn how to be a more successful
entrepreneur visit us at....

34. www.FitsmallBusiness.com
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35. www.FitsmallBusiness.com
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36. www.FitsmallBusiness.com
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