Facebook Advertising: A How to Guide for Small Businesses


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In today’s presentation we are going to talk about how to acquire more clients for your small business using Facebook advertising.

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Facebook Advertising: A How to Guide for Small Businesses

  1. 1. Facebook Advertising Guide by FitSmallBusiness.com
  2. 2. Why Should You Use Facebook Advertising?
  3. 3. 1 Billion Members! With detailed information of them. That means that you can target ads with several variables like:
  4. 4. •Location •Age •Gender •Relationship Status •Interests •Connections of Specific People on Facebook
  5. 5. •Connections of Specific People on Facebook •Fans of other business pages on Facebook •People who have signed up on Facebook and attend to an event •People that work on a certain company or study on a certain school
  6. 6. You can mix all these variables any way you want. For example, you can target a recently married man that lives on a specific zip code.
  7. 7. Goals When Using Facebook Advertising
  8. 8. •To get more LIKES. •To get more Exposure. •To send traffic to your website. •To send traffic to custom applications.
  9. 9. Send traffic to custom applications? Custom applications are sub pages within your Facebook page. This can contain all your Website information within Facebook.
  10. 10. Send traffic to custom applications? Generally, you lose people’s trust when you send then outside Facebook. It also costs you more to advertise when you take people outside of facebook. Why pay more?
  11. 11. How to Set Up Facebook Ads for Your Small Business
  12. 12. There are many options to set up Facebook Ads which are constantly changing. We are going to focus on the most effective options for your small business.
  13. 13. How to Advertise Your Page to Get More Likes
  14. 14. After clicking on “Create ad”, it will ask you to choose your FB Page. Then just click on “Get more likes” or to get more options click on “see advanced options”.
  15. 15. How to Write a Good Facebook Ad
  16. 16. •Ask people to click Like •Make sure your target identifies with the ad. •Questions work really well.
  17. 17. •People like Belonger Statements •Giving stuff like coupons •Choose an eye catching photo.
  18. 18. Sponsored Stories
  19. 19. Facebook currently gives you the option to have your ad shown in the news feed of friends, when they like or comment on your page.
  20. 20. Targeting Your Facebook Ads
  21. 21. This is where you can play with the variables you can use to target your ads. By clicking advanced targeting you can get even more options.
  22. 22. CPM vs CPC
  23. 23. CPM stands for cost per thousand impressions, which means you pay for how many times people see your ad.
  24. 24. CPC stands for cost per click. If your CPC is $1 that means you will pay $1 each time someone clicks on your ad.
  25. 25. How to Use Facebook Advertising to Get More Exposure to Posts
  26. 26. To advertise a post on facebook, you still want to go to the advanced options section. The difference is that you want to select “choose an existing post”.
  27. 27. Keep in mind you cannot change the content of the ad, so make sure everything is how you want in the post.
  28. 28. How to Advertise Your Website or Custom App on Facebook
  29. 29. To advertise your website or custom app on Facebook after clicking on create ad select “search by url”. Then you enter the url of your website or custom app. Then you follow the same process as before.
  30. 30. For A Free $50 Facebook Ad Coupon
  31. 31. CLICK HERE
  32. 32. And Finally...
  33. 33. To learn how to be a more successful entrepreneur visit us at....
  34. 34. www.FitsmallBusiness.com (Thanks for watching)
  35. 35. www.FitsmallBusiness.com (Thanks for watching)
  36. 36. www.FitsmallBusiness.com (Thanks for watching)