“7.5% service fee, you can't be serious?”A FirstGiving webinarwith James Campbell and Laura Reino August 26, 2009For sound use your computer speakers, or call (916)233-3089; pass code: 372-766-761

The inspiration for this topicResponding to feedback from our usersUnravel FirstGiving’s service & costsValue of the FirstGiving partnershipEmpowering fundraising success

Responding to feedback from our users

Unravel FirstGiving’s service & costs

Value of the FirstGiving partnership

Empowering fundraising success

What exactly are the fees? Total service fee from FirstGiving fundraising pages 7.5%Nonprofit organizations receive net 92.5%What are your offline fundraising costs? 10% - 30%?Out of sight, out of mindDifferent than a donate button on my website% of something is better than a % of nothing

Total service fee from FirstGiving fundraising pages 7.5%

Nonprofit organizations receive net 92.5%

What are your offline fundraising costs?

10% - 30%?

Out of sight, out of mind

Different than a donate button on my website

% of something is better than a % of nothing

or

Effectively tap into social networkingYour organization having a presence on these sites is only the first step, next…What results are you tracking with your social media strategy over the past six months?FirstGiving helps people better network on these sites and collect net new donations for your cause

Your organization having a presence on these sites is only the first step, next…

What results are you tracking with your social media strategy over the past six months?

FirstGiving helps people better network on these sites and collect net new donations for your cause

Fundraising pages proactively engage donorsPersonal, compelling, emotional asksDynamically tap into your supporters’ contactsThe Donate Button is passiveGeneral reactive solicitationsStatic button accessible to website visitorsIrrelevant to compare costs to fundraising tools

Personal, compelling, emotional asks

Dynamically tap into your supporters’ contacts

General reactive solicitations

Static button accessible to website visitors

Irrelevant to compare costs to fundraising tools

Economic climateFacts – Donors are still givingReality – Average donation size down 20%Fundraisers need to step up outreach effortsCompliment offline fundraising with online fundraising Job security - Online fundraising can make you a heroEasy, quick, no previous experience required

Facts – Donors are still giving

Reality – Average donation size down 20%

Fundraisers need to step up outreach efforts

Compliment offline fundraising with online fundraising

Job security - Online fundraising can make you a hero

Easy, quick, no previous experience required

Donors are more selectiveA personal ask from a friendA general plea from an organization“Sure, I’ll support you Mary…”“Now who’s asking me for money?”Which would you choose?

Empowering fundraising success

There’s always a cost to fundraising…Consider it an INVESTMENT in your financial development & and donor acquisitionWhen you look at the added VALUE provided by FG, you will see how our tools and guidance lead to more funds raisedIf we can show a positive ROI, deliver online fundraising expertise, and coach you to success then it’s a win-win

Consider it an INVESTMENT in your financial development & and donor acquisition

When you look at the added VALUE provided by FG, you will see how our tools and guidance lead to more funds raised

If we can show a positive ROI, deliver online fundraising expertise, and coach you to success then it’s a win-win

We’re only as successful as you areFor every $100 raised online……FirstGiving earns $5 to power your online fundraising service

Question time If you have a question for James or Laura, type it into the question box in GoToWebinar If we don’t answer it now, we will reply by email over the next few days We will send a link to the slides and recording a couple of days after this session. Slides will be posted at http://www.onlinefundraisingblog.com/free-online-fundraising-webinars/

If you have a question for James or Laura, type it into the question box in GoToWebinar

If we don’t answer it now, we will reply by email over the next few days

We will send a link to the slides and recording a couple of days after this session. Slides will be posted at http://www.onlinefundraisingblog.com/free-online-fundraising-webinars/

Thank you!Slides, recording and all questions will posted to http://www.onlinefundraisingblog.com/free-online-fundraising-webinars/Learn more and see more webinars at www.onlinefundraisingblog.comor contact us at webinars@firstgiving.com