7 5% Service fee? You can't be serious!


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  • Transparency opens one up to scrutiny
  • 7 5% Service fee? You can't be serious!

    1. 1. “7.5% service fee, you can&apos;t be serious?”A FirstGiving webinarwith James Campbell and Laura Reino August 26, 2009<br />For sound use your computer speakers, or call (916)233-3089; pass code: 372-766-761 <br />
    2. 2. The inspiration for this topic<br /><ul><li>Responding to feedback from our users
    3. 3. Unravel FirstGiving’s service & costs
    4. 4. Value of the FirstGiving partnership
    5. 5. Empowering fundraising success</li></li></ul><li>What exactly are the fees? <br /><ul><li>Total service fee from FirstGiving fundraising pages 7.5%
    6. 6. Nonprofit organizations receive net 92.5%
    7. 7. What are your offline fundraising costs?
    8. 8. 10% - 30%?
    9. 9. Out of sight, out of mind
    10. 10. Different than a donate button on my website
    11. 11. % of something is better than a % of nothing</li></li></ul><li>or<br />
    12. 12. Effectively tap into social networking<br /><ul><li>Your organization having a presence on these sites is only the first step, next…
    13. 13. What results are you tracking with your social media strategy over the past six months?
    14. 14. FirstGiving helps people better network on these sites and collect net new donations for your cause</li></li></ul><li>Fundraising pages proactively engage donors<br /><ul><li>Personal, compelling, emotional asks
    15. 15. Dynamically tap into your supporters’ contacts</li></ul>The Donate Button is passive<br /><ul><li>General reactive solicitations
    16. 16. Static button accessible to website visitors
    17. 17. Irrelevant to compare costs to fundraising tools</li></li></ul><li>Economic climate<br /><ul><li>Facts – Donors are still giving
    18. 18. Reality – Average donation size down 20%
    19. 19. Fundraisers need to step up outreach efforts
    20. 20. Compliment offline fundraising with online fundraising
    21. 21. Job security - Online fundraising can make you a hero
    22. 22. Easy, quick, no previous experience required</li></li></ul><li>Donors are more selective<br />A personal ask from a friend<br />A general plea from an organization<br />“Sure, I’ll support <br />you Mary…”<br />“Now who’s asking <br />me for money?”<br />Which would you choose?<br />
    23. 23. Empowering fundraising success<br />
    24. 24. There’s always a cost to fundraising…<br /><ul><li>Consider it an INVESTMENT in your financial development & and donor acquisition
    25. 25. When you look at the added VALUE provided by FG, you will see how our tools and guidance lead to more funds raised
    26. 26. If we can show a positive ROI, deliver online fundraising expertise, and coach you to success then it’s a win-win</li></li></ul><li>We’re only as successful as you are<br />For every $100 raised online…<br />…FirstGiving earns $5 to power your online fundraising service <br />
    27. 27. Question time <br /><ul><li>If you have a question for James or Laura, type it into the question box in GoToWebinar
    28. 28. If we don’t answer it now, we will reply by email over the next few days
    29. 29. We will send a link to the slides and recording a couple of days after this session. Slides will be posted at http://www.onlinefundraisingblog.com/free-online-fundraising-webinars/</li></li></ul><li>Thank you!<br />Slides, recording and all questions will posted to http://www.onlinefundraisingblog.com/free-online-fundraising-webinars/Learn more and see more webinars at www.onlinefundraisingblog.comor contact us at webinars@firstgiving.com<br />