How to promote websites using content marketing, photography and video.

1. Multimedia
Technology for
Websites
FIONA MCGUIRE

2. Contents
 Photography
 Content Marketing - Blogging for Business
 Using Video for Business
 Q&A

3. Photography
 Using hi res images
 Product images sell ecommerce sites – don’t take your own
 Consider using a professional photographer.
 Buy stock images
 Don’t download images from the internet – copyright issues.
 Website images should be in png format
 Keep products updated regularly

4. Examples of Photography
Not Recommended Image Recommended Image

5. Stock Image

6. Content Marketing - Blogging for
Business
 Reasons to blog
 Places to share blogs
 B2B marketers that use blogs receive 67% more leads than those
that do not.
 Marketers who have prioritized blogging are 13x more likely to enjoy
positive ROI
 The only thing blogging costs you: your time.
 Companies who blog receive 97% more links to their website.
 Blogs have been rated as the 5th most trusted source for accurate
online information

7. Content Marketing - Blogging for
Business
 There are 31% more bloggers
today than there were three
years ago. (eMarketer, August
2014)
 Small Businesses that embrace
blogging see 126% more
growth in terms of leads than
those who do not blog

8. Content Marketing – Blogging for
Business
 Where to share you blogs for wider audience reach
 Your Website (obviously )
 Forums
 Information Hubs
 Industry Specific Social Sites
 Industry Related Community Sites
*Remember to add a subscribe to blog option on your blogging site

9. Using Video For Business
Advantages of having video on your website
 The chances of have a page one listing on Google increases 53
times with video embedded in your website.
 4 in 10 shoppers visited a shop online or in person as a direct result of
watching a video
 46% of people say that seeing a product or service related video
would encourage them to seek out more information.
 A study by Comscore found that on average a website visitor will
stay 2 mins longer on a site when they watch a video.
 Stacksandstacks.com reported that visitors were 144% more likely to
buy a product after seeing a video of the product than those who
didn’t.

10. Using Video For Business
Advantages of using YouTube as a media player
 YouTube is the most popular way of embedding video into website.
 To embed video using YouTube – first you have to create an
account.
 Create a business YouTube account and maximise your branding
 YouTube can be viewed as a valuable social media tool for
advertising your products/services.
 YouTube is now the second biggest search engine behind Google
 YouTube receives over 4 billion page views a day
 500 years of YouTube video are watched every day on Facebook
and over 700 YouTube videos are shared on Twitter every minute.

11. Using Video for Business
What Makes a Good YouTube Video
 Might sound self-explanatory, but a good YouTube video is a video
that viewers will watch right through to the end. Research has
shown most viewers decide in the first 15 seconds if the video is for
them or not – not long to make an impression.
 Keep it short and snappy
 Make it easy for viewers to tell what they are watching include titles,
text etc where appropriate.
 Remember the golden rule – show, don’t tell!

12. Using Video for Business
New Forms of Video Marketing
 Video blogging can include explanations to more complex ideas in
ways that are easy to grasp and understand.
 Video blogging is a great way to build relationships with customers
 If you find writing information difficult – then record!
 How to guides and video tutorials are a great way of demonstrating
how products work and engaging with customers
 Offering Webinars on your website can also be an effective
marketing tool for increasing customer engagement.
 Programmes such as: Camtasia are easy to use screen-recorders
which are great for video demos.

13. YouTube Video

14. Q & A