In today's day and age, promoting social causes is crucial to the future of brands but in order for it to work, activism has to be closely aligned with a brand’s core values. While brand purpose links back to social good and consumers expect brands to take up a societal cause or political stance, social media has maximized everything and anything that your brand puts out. This expert panel discusses how to turn purpose into action and how you can be committed to social change.

1. To Act or Not To Act:
Turning Purpose Into Action
Through Brand Activism
@FalconIO
falcon.io events@falcon.io

2. Welcome & intro
De
fi
nition
Our panelists
The discussion
Audience Q&A
Today’s Agenda.

3. Brand Activism consists of business
efforts to promote, impede, or
direct social, political, economic,
and/or environmental reform or
stasis with the desire to promote or
impede improvements in society.

4. Nils Knoop
Integrated Marketing &
Communications
Ben & Jerry’s
Kaitlyn
WonJung Chang
Brand Innovation Lead
Accenture Interactive
Dino Kuckovic
Director of Community
& Events
Falcon.io
PANE
L
Brand Activism
@FalconIO #FalconEd
@kaitlynchang @dinokuckovic
@nilsknoop
Logan Woods
Creative Director
Scholz & Friends
@woodslogan

5. @FalconIO #FalconEd

6. @falconIO
falcon.io events@falcon.io