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Digital Marketing Strategy for PepsiCo.

A brief powerpoint on my digital marketing strategy for PepsiCo. #ADV420

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Digital Marketing Strategy for PepsiCo.

  1. 1. DIGITAL MARKETING STRATEGY FOR PEPSICO. How they can stay one step ahead of The Coca-Cola Company By: Austin Vieceli
  2. 2. THE BIG IDEA • Ad campaign video that focuses on an unbiased opinion of social justice issues. • use a non-iconic actor or actress that can convey the message • Create a trending hashtag, such as #PepsiWorldwide
  3. 3. SOCIAL MEDIA
  4. 4. WEBSITEWhat can be seen • Big pictures • Hashtags • Social media feeds • Contrasting colors that are easy to read What can be added • Commercials from top brands, such as Pepsi, Doritos and Gatorade • Fan made content • Live feeds from social media platforms
  5. 5. ONLINE ADVERTISING • Their site is search engine optimized. However, adding words from the campaign like pepsi worldwide, recent pepsi ads, and pepsi social justice will increase more traffic to the campaign page • Measuring the effectiveness of the campaign will include monitoring the pay per impression, CPM. Focusing on these numbers will determine if they can do similar campaigns in the future.
  6. 6. ONLINE ADVERTISING - CONTINUED • Main Performance Indicator - “How long did people spend on the ad campaign page.” • Evaluated every month for seven months • See how much time people are spending on the ad page
  7. 7. INBOUND MARKETING Stick to what you know best… Social Media
  8. 8. INBOUND MARKETING - BLOG • Relaunching a blog would be in their best interest For example:
  9. 9. MOBILE Always room for improvement • Update videos and stories more frequently than monthly. • Have a live Facebook and Twitter feed on the site. • Show more fan-made content on the site. • Make more apps and games from brands under the company.
  10. 10. SUMMARY • Making a campaign that showcases any current social justice issues can be risky and detrimental to the brand name. • Focus on creating the ad for social media, mainly Facebook and Twitter, to generate impressions and discussion. • Generate more traffic to pages with new SEO phrases • Relaunch the blog • Produce more stories and videos through mobile • Showcase more fan-made content
  11. 11. SOURCES • Editor, Anne Marie Mohan Senior. "Clarity and Boldness Mark New Doritos Global Brand Identity." Packaging World. Packaging World, 10 Apr. 2013. Web. 24 Apr. 2017. • Redymzoy0. "Free Image on Pixabay - Twitter Logo, Twitter Bird." Free Illustration: Twitter Logo, Twitter Bird - Free Image on Pixabay - 1788039. Pixabay, 23 Nov. 2016. Web. 23 Apr. 2017. • Samuel1983. "Free Image on Pixabay - Icon, Button, Logo, Social Networks." Free Illustration: Icon, Button, Logo, Social Networks - Free Image on Pixabay - 1562136. Pixabay, 23 Aug. 2016. Web. 23 Apr. 2017. • Simon. "Free Image on Pixabay - Facebook, Mouse Cursor." Free Illustration: Facebook, Mouse Cursor - Free Image on Pixabay - 76536. Pixabay, 29 Jan. 2013. Web. 23 Apr. 2017. • Sr_verde. "Free Image on Pixabay - Pepsi, Bottle, Drink, Plastic." Free Photo: Pepsi, Bottle, Drink, Plastic - Free Image on Pixabay - 737699. Pixabay, 27 Apr. 2015. Web. 23 Apr. 2017.

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