Starbucks social media campaign
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Starbucks social media campaign



Starbucks use of Social Media

Starbucks use of Social Media



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    Starbucks social media campaign Starbucks social media campaign Presentation Transcript

    • Starbucks Social Media Campaign Starbucks creates an online interactive presence to boost sales in the midst of recession and competition
    • So here’s the problem….
      • Recession – people cutting back
      • Companies like McDonalds were offering cheaper coffee
      • Sales were sluggish and profit gains were low
      • They wanted to spread the word about products through the internet
    • Social Media it UP
      • Starbucks creates an interactive way for consumers to engage on Twitter
      • Posters would be placed on Starbucks fronts and consumers would race to take the picture and upload it to Twitter first with hash tags #top3percent or #starbucks
    • Keeping that Social Media Strong!
      • Starbucks implemented a Foursquare game that would give a $1 discount to those who checked in
      • It piggy-backed the Barista Badge game that was already ongoing
      • There were also free goodies on Tax day [[promote recycling]] and Free Pastry days promoted on Facebook and Twitter
    • So…..What’s the point?
      • Through this wave campaign Starbucks hoped to advertise to customers and potential customers in a way that was organic and appealing to their tech savvy interests.
      • Also the idea was to create buzz about the products and brand through the internet
    • Well – what’s the goal?
      • The objective of this campaign was to get publicity for their non-coffee products, present new products to the market and appear more green.
    • Did it Work?
      • It became the number one consumer brand on Facebook [[over 22.5 million friends – during campaign it had 3.6 million]] Their Twitter followers reached over 1.5 million
      • On Facebook events over 600,000 people “attended free pastry day” and “Starbucks nutrition” landed in Googles100 top search trends.
    • Thinking Back….
      • By embracing social media and creating an environment that was both engaging and interactive Starbucks was able to create a place in the online community.
      • They successfully established a reputation and connection with its consumers.
    • Thank you