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Starbucks social media campaign


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Starbucks use of Social Media

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Starbucks social media campaign

  1. 1. Starbucks Social Media Campaign Starbucks creates an online interactive presence to boost sales in the midst of recession and competition
  2. 2. So here’s the problem…. <ul><li>Recession – people cutting back </li></ul><ul><li>Companies like McDonalds were offering cheaper coffee </li></ul><ul><li>Sales were sluggish and profit gains were low </li></ul><ul><li>They wanted to spread the word about products through the internet </li></ul>
  3. 3. Social Media it UP <ul><li>Starbucks creates an interactive way for consumers to engage on Twitter </li></ul><ul><li>Posters would be placed on Starbucks fronts and consumers would race to take the picture and upload it to Twitter first with hash tags #top3percent or #starbucks </li></ul>
  4. 4. Keeping that Social Media Strong! <ul><li>Starbucks implemented a Foursquare game that would give a $1 discount to those who checked in </li></ul><ul><li>It piggy-backed the Barista Badge game that was already ongoing </li></ul><ul><li>There were also free goodies on Tax day [[promote recycling]] and Free Pastry days promoted on Facebook and Twitter </li></ul>
  5. 5. So…..What’s the point? <ul><li>Through this wave campaign Starbucks hoped to advertise to customers and potential customers in a way that was organic and appealing to their tech savvy interests. </li></ul><ul><li>Also the idea was to create buzz about the products and brand through the internet </li></ul>
  6. 6. Well – what’s the goal? <ul><li>The objective of this campaign was to get publicity for their non-coffee products, present new products to the market and appear more green. </li></ul>
  7. 7. Did it Work? <ul><li>It became the number one consumer brand on Facebook [[over 22.5 million friends – during campaign it had 3.6 million]] Their Twitter followers reached over 1.5 million </li></ul><ul><li>On Facebook events over 600,000 people “attended free pastry day” and “Starbucks nutrition” landed in Googles100 top search trends. </li></ul>
  8. 8. Thinking Back…. <ul><li>By embracing social media and creating an environment that was both engaging and interactive Starbucks was able to create a place in the online community. </li></ul><ul><li>They successfully established a reputation and connection with its consumers. </li></ul>
  9. 9. Thank you