какие есть системы мобильной аналитики?

1. СИСТЕМЫ
МОБИЛЬНОЙ
АНАЛИТИКИ

5. ACQUISITION
EVENTS
FUNNELS
RETENTION
REVENUE
SEGMENTATION

6. Free
Platforms: IOS/Android
+ extensive and detailed;
+ user paths and funnels;
+ create up to 10 custom dashboards;
+ demographic and interest of users
- confusing interface;
- hard to identify errors
- type of your users are defined by Flurry;
- limited funnels;
- no A/B test

7. Free up to 10,000 MAUs
Platforms: IOS/Android/WEB
+ Day-Part Analysis;
+ unique queries builder;
+ unlimited apps in the free version;
+ has a tool for premium/enterprise versions that let you
send in-app messages using advanced;
+ Target uresr segmentation(by actions)
+ A/B test
+ acquisition management
- no funnels/sessions length/filters in free version

8. Free up to 25,000 data points
Platforms: IOS/Android/WEB
+ event based;
+ easy to create complex funnels;
+ complex query based on events and demographics;
+ allows in-depth analysis;
+ A/B test;
+ «Activity Feed» (when identified by a profile);
+ send in-app messages
- limited data points in the free version

9. Trial
Platforms: IOS/Android/WEB
+ custom events;
+ retargeting (Facebook);
+ source analysis;
+ easy to create complex funnels;
+ open-source SDK

10. Free, except for channel attributed installs (non-organic)
Platforms: IOS/Android/WEB
+ event based;
+ allows in-depth analysis;
+ acquisition management and retargeting (Google/
ActionX/Tapcommerce/Facebook);
+ easy to create complex funnels

11. Free
Platforms: IOS/Android
+ custom events;
+ easy to create complex funnels;
+ custom segments;
+ complex query based on events;
+ open-source SDK
- no high-hit demographic data;
- no A/B test;
- no source without attribution (Adjust/AppsFlyer/Apsalar)

12. СПАСИБО!
Дмитрий Дименко
https://www.facebook.com/dima.dimenko