1. PRESENTERS: OSCAR LAZARO
FInES Cluster MeetingFInES Cluster Meeting
Brussels, May 6Brussels, May 6thth
, 2013, 2013

2. PRESENTER: OSCAR LAZARO

3. FInES Cluster Meeting, May 6th, 2013 3
US: n = 27
Asia: n = 11
EU: n = 18
Net sales % change
2012Q2 vs 2007Q2
US: +48%
Asia: +50%
EU: -12%
Platform-based businesses on any possible device are
outperforming in sales and profits any other ICT business.
Platform-based business models have been the main drivers of US
net sales growth together with leadership in mobile devices, apps
stores, microelectronics for mobile devices, software, and IP
networks.
0 The ICT world is changing
0 Sample of 50+ global ICT firms
Source: Arian Zweger, DG CONNECT

4. 0 Digital transformation refers to the changes associated with the
application of digital technology in all aspects of human society
0 Digital transformation may be thought as the third stage of embracing
digital technologies:
0 digital competence  digital literacy  digital transformation.
0 All industries are using digital innovation such as
0 analytics,
0 mobility,
0 social media and
0 smart embedded devices
0 and improving their use of traditional technologies such as ERP to
change
0 customer relationships,
0 internal processes, and
0 value propositions.
FInES Cluster Meeting, May 6th, 2013 4

5. 0 Continuous tension between technology push and market pull
innovation models.
0 FI PPP, with a service-oriented business model, is on the drive
of a digital transformation on the current understanding of
enterprise processes and business models.
0 FI-PPP key innovation instrument in the context of Digital
Business Innovation
0 Technological Foundations: on the basis of the Core Platforms and the
provided Generic Enablers.
0 Business Innovation: aiming at validating the FI Generic Enablers
through pilot & trials implementations.
0 Entrepreneurship: promoting the large-scale uptake and innovative
use of generic Enablers by enterprises, start-ups and SMEs.
0 Service Platform ecosystem explosion.
FInES Cluster Meeting, May 6th, 2013 5

6. 0 FI-PPP as an innovation instrument and as a complex ecosystem that
involves many different actors in the ICT value chain has to face
various challenges
0 Challenge 1 - Market dynamics. Develop short-term innovation cycles aligned
with long-term evolution of the Internet technological foundations for business
innovation.
0 Challenge 2 – Customer-driven business generation processes. Support lean
business generation processes which involve intense customer-driven processes
for technology valorisation.
0 Challenge 3 – Future Internet usability. availability of the GEs would not directly
lead to the expected growth and impact unless the challenges of simplicity, value
and usability are addressed.
0 Challenge 4 – Future Internet sustainability. Complexity makes difficult to grasp
and exploit FI-PPP offerings, a factor that hinders innovation from SMEs and
mitigates the business value perceived by adopters.
0 Challenge 5 – Friendliness to SME innovation. Enable a holistic framework
focused on SMEs values (simple, beneficial, transparent, quantifiable) and where
SMEs can perform innovation focused activities relying on clear and simple
business models for GE/SE exploitation.
FInES Cluster Meeting, May 6th, 2013 6

7. 0 Drive innovation action focused on supporting FI providers, Platform
& Service Providers, end-user.
0 Drive permanent innovation ecosystem for SMEs, start-ups, micro-
enterprises to influence FI LTE.
0 Drive research & experimentation on multi-sided platform business
modelling and value network management.
0 Derive lean business innovation frameworks, tools & programmes
for Future Internet Digital Business Innovation.
0 Business Capability Enabling Research.
0 SME-focused small projects dealing with development of support
tools and services to simplify and enhance platform usability
0 R&D in technologies and methodologies to nurture and manage
business innovation networks of enterprises.
0 R&D in service/ platforms/tool interoperability to facilitate the
“acceleration” in the integration of the FI-PPP GE/SE as part of future
services/products companies offering.
FInES Cluster Meeting, May 6th, 2013 7

8. PRESENTERS: OSCAR LAZARO
CONTRIBUTORS: OSCAR LAZARO, MAN-SZE LI, SERGIO GUSMEROLI