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ETIS 2013: The Innovation Imperative

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Presentation at 2013 ETIS community gathering. Discussion of trends in carrier service innovation and their impact on back office infrastructures.

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ETIS 2013: The Innovation Imperative

  1. 1. The Innovation Imperative Why Innovation Matters More Than Ever… …and What It Means for Operations and Billing Infrastructures Peter N. Jarich VP, Consumer and Infrastructure October 18, 2013 Washington, DC / London / Paris Proprietary and Confidential © Current Analysis Inc. All rights reserved. 1
  2. 2. Agenda The Innovation Imperative • carrier innovation circa 2013 • market realities & innovation foundations • operator implications Carrier Innovation in Practice • the myth of operator DNA • innovation across the globe • service diversity across the globe • monetization diversity across the globe Operations, Billing and Innovation Supports • new partners • new business lines • new monetization models • same old expectations Conclusion: The Way Forward Proprietary and Confidential © Current Analysis Inc. All rights reserved. 2
  3. 3. The Innovation Imperative Proprietary and Confidential © Current Analysis Inc. All rights reserved. 3
  4. 4. Innovation Imperative: The World Before Data Remember Phone Innovation 15 Years Ago? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 4
  5. 5. Innovation Imperative: The World Before Data Remember Service Innovation 15 Years Ago? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 5
  6. 6. Innovation Imperative: An Evolving Market Innovation Circa 2013: AT&T’s Foundries Proprietary and Confidential © Current Analysis Inc. All rights reserved. 6
  7. 7. Innovation Imperative: Mobile Broadband Ubiquity LTE = Proxy for Demand + Supply 300 250 200 150 100 50 0 LTE Network Launches: 2009 – 2013 (E) 2009 2010 2011 2012 2013 Source: GSA, Sept 2013 Proprietary and Confidential © Current Analysis Inc. All rights reserved. 7
  8. 8. Innovation Imperative: Mobile Broadband Ubiquity LTE = Proxy for Demand + Supply 1200 1000 800 600 400 200 0 LTE Device Launches: 2011 – 2013 Feb-2011 Jan-2012 Jan-2013 Aug-2013 Source: GSA, Aug 2013 Proprietary and Confidential © Current Analysis Inc. All rights reserved. 8
  9. 9. Innovation Imperative: Mobile Computing Ubiquity Smart Devices = The New Normal US Mobile Device Presence: Aug 2013 78% 22% Smartphone Featurephone Source: Current Analysis - CurrentTRACK, Aug 2013 Proprietary and Confidential © Current Analysis Inc. All rights reserved. 9
  10. 10. Innovation Imperative: Mobile Computing Ubiquity Smart Devices = Coming to Every Corner of the Map Proprietary and Confidential © Current Analysis Inc. All rights reserved. 10
  11. 11. Innovation Imperative: Today’s LTE Services Common Marketing Message: Speed, Speed, Speed Proprietary and Confidential © Current Analysis Inc. All rights reserved. 11
  12. 12. Innovation Imperative: Today’s Service Competition Competition is Changing, But What Is It Changing Into? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 12
  13. 13. Innovation Imperative: Today’s Consumer Services OTT’s Proving Faster, Better at Value-Add Innovation Proprietary and Confidential © Current Analysis Inc. All rights reserved. 13
  14. 14. Innovation Imperative: Carrier Market Realities An Industry Identity Crisis? Market Drivers Challenges Access Market Rapidly Evolving  voice decline  data commoditization New Competitors New Service Capabilities  buckets & caps  zero-rating  time-based  location-based  multi-access New Customer Expectations New Competitors Developing and Validating Service Roadmaps Trend Visibility Beyond the Home Market / Business  unfamiliar services  unfamiliar geographies The Search For New Partners  tap market diversity  filling service gaps  leverage new thinking Proprietary and Confidential © Current Analysis Inc. All rights reserved. 14
  15. 15. Carrier Innovation in Practice Proprietary and Confidential © Current Analysis Inc. All rights reserved. 15
  16. 16. What Is Innovative: Looking for a Definition It’s Easy to Spot, Right? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 16
  17. 17. What Is Innovative: Looking for a Definition It’s Easy to Spot, Right? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 17
  18. 18. What Is Innovative: Looking for a Definition It’s Easy to Spot, Right? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 18
  19. 19. What Is Innovative: Looking at Examples Carrier Services Beyond Voice and Data? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 19
  20. 20. What Is Innovative: Looking at Examples Broader Partnerships in Service of Driving Data? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 20
  21. 21. What Is Innovative: Looking at Examples Moving into New or Adjacent Markets? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 21
  22. 22. What Is Innovative: Looking at Examples Disrupting Your Existing Business? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 22
  23. 23. What Is Innovative: Looking at Examples Somewhat Disrupting Your Existing Business? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 23
  24. 24. What is Innovative: Sorting out the Details …From A Wealth Of New Service Opportunities operator apps data multi-sim multi-screen data roaming zero rating SERVICE TYPES ad-funded IP comms location bundled content OTT integration app market integration cloud services mobile payments mobile marketing connected devices secondary brands WiFi 4G Proprietary and Confidential © Current Analysis Inc. All rights reserved. 24
  25. 25. What is Innovative: Sorting out the Details …From A Wealth Of Ways To Make Money revenue sharing service cost reduction direct monetization (service fees) MONETIZATION ad-funded freemium customer acquisition customer retention Proprietary and Confidential © Current Analysis Inc. All rights reserved. 25
  26. 26. Operations, Billing and Innovation Proprietary and Confidential © Current Analysis Inc. All rights reserved. 26
  27. 27. OSS + BSS + Innovation: Beyond Access or Core Who’s Ready For A “Blast From The Past?” applications as an equal part of solution Proprietary and Confidential © Current Analysis Inc. All rights reserved. 27
  28. 28. OSS + BSS + Innovation: New Partners How To Play Nice With Others? New Partners API INTEGRATION OTT MANAGEMENT CATALOG INTEGRATION HOLISTIC VISIBILITY + MANAGEMENT BILLING MEDIATION Proprietary and Confidential © Current Analysis Inc. All rights reserved. 28
  29. 29. OSS + BSS + Innovation: New Services New Services Require More Than Just New Ideas New Services API MANAGEMENT APPLICATION LIFECYCLES DATA ANALYTICS SELF-CARE, SELF-FULFILLMENT CEM SUPPORTS Proprietary and Confidential © Current Analysis Inc. All rights reserved. 29
  30. 30. OSS + BSS + Innovation: New Monetization Schemes Because We All Hope To Get Paid New Monetization MEDIATION POLICY ANALYTICS + CEM CRM INTEGRATION MICRO PAYMENTS Proprietary and Confidential © Current Analysis Inc. All rights reserved. 30
  31. 31. OSS + BSS + Innovation: Networks Are Changing But Are Consumer Expectations Around Them? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 31
  32. 32. OSS + BSS + Innovation: Consumer Expectations SPs Are Not OTTs, And There Are Many Reasons Why Proprietary and Confidential © Current Analysis Inc. All rights reserved. 32
  33. 33. Conclusion: What Does The Fox Say? Proprietary and Confidential © Current Analysis Inc. All rights reserved. 33
  34. 34. Conclusion: The Way Forward Carrier Service Innovation Is Everyone’s Business Carrier Service Innovation Is An Evolution • Different Today Than It Was Yesterday • Who Knows Where It’s Going Tomorrow? Innovation Must Move Faster Than An Evolutionary Pace OSS/ BSS Infrastructures Must Be There To Support It • New Service Rollouts • Meaningful Partnerships • Complex Monetization and Billing Schemes • All Done With a “Fail Fast” Mentality • All Done Against The Backdrop of Quality Expectations Embrace The Excitement • New Services + New Competition • New Capabilities • New Vendors • New Relevance for Operations and Billing Proprietary and Confidential © Current Analysis Inc. All rights reserved. 34
  35. 35. Thank You Questions? Presented by: Peter Jarich VP, Consumer and Infrastructure Current Analysis is the leading provider of continuous, actionable market intelligence, analysis and advice. For over 15 years, Current Analysis has helped global telecom, IT and software companies leverage market events to identify strategic growth opportunities, innovate, and position themselves as leaders in the marketplace to win more business. Relied upon as a trusted partner, the company serves more than 35,000 professionals at over 1,400 global enterprises. Proprietary and Confidential © Current Analysis Inc. All rights reserved. 35

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