Eric Schames - Rock Health's 2016 Digital Health Consumer Adoption Report
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Eric Schames - Rock Health's 2016 Digital Health Consumer Adoption Report Intro from Article - Consumers of healthcare have historically been one step removed from the industry. Most often positioned as passive stakeholders, consumers are faced with complex and asymmetrical information in a system plagued with rising prices and higher deductibles. As patient-driven care gradually replaces a culture of medical paternalism, patients are increasingly in the driver’s seat of their own health. And just as the Internet has changed the way we learn, communicate, shop, bank, and work, so too is it changing the way we manage our own health and healthcare. NPR’s Planet Money recently noted, “Healthcare is this totally ‘weird’ and different part of our economy.” We’ve noticed—which is why we love digging into how the industry is being shaken up by technology. Our second annual 4,000+ person nationally-representative survey is full of insights and valuable data. We deploy this survey each year to better understand consumer sentiment and adoption of digital health, reveal consumer attitudes toward health privacy and trust, and gauge overall consumer behavior
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Eric Schames - Rock Health's 2016 Digital Health Consumer Adoption Report
- 4. ource: Rock Health conumer urve data (n = 4,015) 10. Depite tarting up and hutting down everal e ort in digital health, Google ha conitentl ranked a the mot truted tech compan in thi pace. On the other hand, ocial media monolith Faceook and Watoncreator IM are the leat truted tech companie. ource: Rock Health conumer urve data (n = 4,015) Quantif thelf 11. The majorit of health tracking i done mentall—54% of people who track weight and 58% of people who track medication do o in their head. 12. Of thoe tracking their health, the mot common metric recorded uing an app are phical activit (44%) and heart rate (31%). 13. The factor leat likel to e recorded in an app are lood preure (14%) and medication adherence (10%). 14. Of thoe who have downloaded health app, mot have done o after dicovering the app online or in the app tore (41%). 15. Nearl a third of people who downloaded a health app did o ecaue the app wa recommended their doctor. “ Part of the prolem i that virtual care i diconnected from paer and provider. It ma o er immediac, ut it doen’t help longitudinall in managing the overall patient journe. ” Rich Roth, Chief trategic Innovation O cer, Dignit Health
- 5. Rich Roth, Chief trategic Innovation O cer, Dignit Health Wearale clim the adoption curve 16. Nearl a quarter of American own a wearale, up from 12% in 2015. 17. The mot popular wearale device manufacturer for all age are amung (30%), Fitit (26%), and Apple (22%). ource: Rock Health conumer urve data (n = 4,015) 18. event ve percent of wearale owner purchaed the wearale for themelve, 22% received the wearale a a gift, and fewer than 2% received the device from their emploer. 19. Of thoe who ought their wearale, a third did o in the lat three month and two third made the purchae in the lat ix month. 20. A majorit of wearale owner made the purchae to “ecome more phicall active”; other reaon include to loe weight, get etter leep, and etter manage tre. “ People would e more inclined to ue wearale and track their health if the knew their phician wa uing that information and it directl impacted their clinical care.” John rowntein, Chief Innovation O cer, oton Children’ Hopital An impreive growth ear for telemedicine 21. Videoaed telemedicine adoption more than tripled from 7% in 2015 to 22% in 2016, with the majorit of ue occurring in the lat three month. 22. Thirt percent of telemedicine viit are elfpa, compared to viit covered inurance (11%) and emploer (10%).
- 7. “ If we were to reimure the ue of digital health technologie, that would drive a meaningful increae in adoption. Inurer will get on oard once thee tool are hown to reduce cot and conumption of reource.” ric Topol, Director, cripp Tranlational cience Intitute Patient continue to leverage Dr. Google 28. Fiftix percent of American who earched online for information aout their mptom have then propoed their own diagnoi to their phician aed on that information (we hear doctor love thi!). 29. ixttwo percent of American have ued the Internet to earch for information aout precription drug. 30. Nearl half of American who have earched online for health information have aked their phician to precrie or dicontinue taking a peci c drug aed on information found. 31. A third of American have ued the Internet to gather information aout upplement in the lat ix month. Our own Ladoor provided 5M uer with data anali on 750+ upplement in 2016. 32. Fiftix percent of American who ought information online aout upplement have purchaed or dicontinued ue of a upplement aed on the information found. ource: Rock Health conumer urve data (n = 4,015) 33. Over a third of American have written an online review aout a peci c provider. Healthfocued review ite uch a ZocDoc or Healthgrade are lightl more popular than general review ite like Yelp. 34. When earching online for a phician, the mot important factor for American are qualit of care, cloel followed inurance coverage, and location. Cot i rated the leat helpful tpe of data. 35. When earching online for a pharmac, location i far the mot important factor, followed price and inurance coverage. “ Conumer need to ee cot, qualit, and acce in one place for their earche for provider to e meaningful and actionale.” David Vivero, Cofounder & CO, Amino
- 9. UCRI TO ALL RARCH DATA DOWNLOAD CONUMR URVY DATA end u our feedack hare thi pot 46. Onl 8% of conumer who rated their health a poor purchaed a wearale in the lat ear. Of thoe, 53% decided to make the purchae a an experiment, 42% to ecome more phicall active, and 35% to loe weight. 47. Acce to health information epeciall matter to thoe with poor health—28% ver much wanted an electronic cop of their health record, while onl 19% of thoe in good health are a intereted. 48. Thoe who rated themelve in good health are 12% more likel to propoe their own diagnoi to their phician and 7% more likel to propoe a treatment aed on information found online. 49. While 18% of thoe in good health decided to ue a health app ecaue their inurance compan recommended it, onl 3% of thoe in poor health decided to do o. 50. The health are much more active in reviewing the people and place the and their loved one go to for care. The mot often write review for inhome caregiver and nure (64%), nuring home and long term care facilitie (61%), and phical therapit (55%). “ People don’t a ‘I want to e adherent,’ ut I want to ave time, ave mone, and e health. The conumer goal i often di erent from the indutr goal, and the opportunit i at the interection of thoe two.” Mia Ferrara, enior Director, Digital trateg, CV Health Want more? Download the full report and the raw data here! Acknowledgement Thi report would not have een poile without the help of a numer of indutr partner and tartup entrepreneur who have gracioul hared their expertie, including John rowntein, Mia Ferrara, Alejandro Foung, Noah Lang, Matt Murph, Vija Patel, Rich Roth, ric Topol, and David Vivero. We alo want to give a pecial acknowledgement to the diligent and inightful reearcher Mala Gandhi and Terea Wang, who laid the groundwork in our original 2015 report. Without their work, thi econd annual report would not e poile. Portfolio Join our portfolio Reearch Report Data Aout Rock Health vent New Jo oard tartup reource Pre FAQ The Rock Weekl The mot important digital health newletter. Join our 38,000+ friend and ign up. View Rock Weekl archive.