Enterprise Ireland - eMarketing Event - Dublin - October 2015

1. Why most websites fail and how
you can make sure yours doesn’t
Gareth Dunlop
22.10.2015

3. 1.
Briefly about
Fathom

4. We are a user experience consultancy who work with
organisations and agencies to improve online performance.
We help our customers build exceptional integrated online
experiences for their customers using analytics, direct user
feedback and design best practice.
Trading since 2011, we have eight full time staff and four
associates.
Performance through insight

9. 2.
UX as a
competitive
advantage

10. 7

14. 3.
What UX is and
why it matters

15. 3.1 A focus on
the users view of
the world

18. 15
“If I had an hour
to solve a
problem I'd
spend 55
minutes thinking
about the
problem and 5
minutes thinking
about
solutions.”
Albert Einstein

19. 16
“Hopefully most
of our users don’t
think about or
notice us. They
just use the
service and get on
with their lives.”

21. 18

22. 19

23. 20

24. 21

25. 3.2 The pursuit of
evidence

32. 3.3 Moments
of truth

33. FIRSTvisit
FIRSTuse
FREQUENTuse

34. 31

36. 33

37. 34

38. 3.4
Understanding
core tasks

39. a task
focussed
approach
to design

40. Half home page
dedicated to top
task
Other top tasks
just one click
away

41. Home page top
tasks

42. Home page
top tasks

43. Home page
top tasks

44. Home page top
tasks

45. how we view our websites

46. how our customers view our websites

47. how our customers view our websites

48. 45

49. 46

50. 47

51. 48

52. 49

53. the children
the children
will someone
please think
about the
children!
the customer
the customer
will someone
please think
about the
customer!
the user
the user will
someone
please think
about the
user!
the reader
the reader
will someone
please think
about the
reader!

54. Gareth Dunlop
CEO & Founder
www.fathom.pro
@fathom_ux
gareth@fathom.pro
+44 (28) 9099 2882
Thank you