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Embedding
Employability
Update 15th April 2021
Catherine Staunton
Head of Careers & Employability
Agenda
• Welcome & Introductions
• Project Plan Update & Overview
• Milestones Overview (Review hidden
slides in own time)
• Focus Groups Update
• Graduate Attributes:
• Preliminary Results
• Subject-General v Subject Specific
Matrix Test
Agenda
• Embedding Graduate Attributes in Module
Design – Update
• Bespoke Employability Model for DkIT
• Best Practice Exemplars
• Marketing Mission – Update
• Teaching & Learning Forum - Updates
• AOB
Reminder – Key deliverables
• This T&L initiative aims to develop a shared vision of
employability at DkIT by:
 Developing an Institute- wide Employability Statement
 Developing an Institute-wide Embedding Employability
Framework
 Developing a model that programme teams can use to
‘employability-proof’ their programmes
 Identifying a set of DkIT Graduate Attributes
 Creating a DkIT Industry Employability Forum in
collaboration key industry partners
Focus Groups 1-3 • 8 Select 'Employability Champions'
• 12 Open EE Theme Questions
• Use literature review to identify Best Practice
EE Themes for Open Questions
• Use Institute and National Forum Documents
to identify EE and Graduate Attribute Themes
for Open Questions
• Use Graduate Survey Data to identify Themes
for Open Questionevelop a Cascading
Protocol for each theme to engage with Pilot
Participants, should Prototypical Themes
emerge indicative of Categories or Items
relevant to next stages...
• Use Microsoft Teams for One-2-One or
Groups of 2-3..
Method & Procedure
 Sample: We selected 8-10 'Employability
Champions'​ for Focus Group 1
 We selected 8-10 School & Support Staff
for Focus Group 2
 We selected Specific Sets of 3-6 people for
Focus Group 3 [Health, Employers,
Students], Ongoing
 We developed our Materials [Email
Correspondence, Information Sheet, and
Interviewer Protocol]
 6 Themes and 1-5 Questions per Theme
 Interviews Via Microsoft Teams [Camera
Off re Ethics Consultation]
Scoring Key PDF
Focus Group 1-3 • 8 Select 'Employability Champions'
• 12 Open EE Theme Questions
• Use literature review to identify Best Practice
EE Themes for Open Questions
• Use Institute and National Forum Documents
to identify EE and Graduate Attribute Themes
for Open Questions
• Use Graduate Survey Data to identify Themes
for Open Questionevelop a Cascading
Protocol for each theme to engage with Pilot
Participants, should Prototypical Themes
emerge indicative of Categories or Items
relevant to next stages...
• Use Microsoft Teams for One-2-One or
Groups of 2-3..
Method & Procedure
 Transcribed and Segmented
 Developed Scoring Key
 Presently Coding
 Protocol Booklet [Watch SG Teams]
 Now in the Results Write-Up Stage
 Preliminary Results Ready re Graduate
Attributes
ü Executive Summary – Focus Group
Research Report PDF underway (with
graphs and infographics)
Could DkIT be the Technology-Driven Changemakers?
Why Attributes?
Who we are...
Who we are to relevant audiences...
Who we become...
'An authentic set of aspirations for all
who attend DkIT...'
Graduate Attributes –
Preliminary Questions
Attribute Cataloguing
• What graduate attributes are
mentioned and how many unique
mentions per graduate attribute
were found?
• How many mentions relate to
capstone graduate attributes?
• Are there any new capstone
graduate attributes emerging?
Emerging Capstone Frameworks
• Are there within-subject capstone
graduate attribute frameworks
emerging?
• Is there a Values piece emerging
from the residual graduate
attributes?
Subject CONFIDENT TECHNICAL COMMUNICATIVE COLLABORATIVE +Practical +ENTERPRISING
1 1 1 0 1 0 1
2 0 1 1 1 1 1
3 1 1 1 1 1 0
4 1 0 0 1 1 0
5 1 1 1 1 0 1
6 1 0 1 1 1 0
7 1 0 1 1 1 0
8 1 1 0 1 1 0
9 1 0 1 1 1 1
10 1 1 1 0 1 1
11 0 0 1 1 0 0
12 1 1 1 1 0 0
13 1 0 0 0 0 1
14... 1 1 1 1 0 1
Table 1: Traffic-Light Testing the CTCC Working Wireframe – Capstone Graduate Attributes
4+ Capstones (n = 14) | 3+ Capstones (n = 20) | 2+ Capstones ( n = 24)
Subject CONFIDENT TECHNICAL COMMUNICATIVE COLLABORATIVE +Practical +ENTERPRISING
15 1 0 1 0 0 0
16 0 0 0 1 0 0
17 1 0 1 1 0 0
18 1 1 1 1 1 1
19 1 0 1 1 0 0
20 1 0 1 1 0 0
21 1 1 1 1 0 0
22 1 0 1 0 0 0
23 1 1 1 1 1 1
24 1 0 1 0 0 1
25 1 0 1 0 0 1
Total 22 (88%) 11 (44%) 20 (80%) 19 (76%) 10 (40%) 11 (44%)
• ROUND 1: A Composite Capstone for T-P-E is required – We're suggesting 'TECHNOLOGY-DRIVEN' to bring
technical, professions-led programmes, and enterprising re our 3 Research Clusters to the fore, 20/25
(80%).
• Added one or both where 'Technical' is missing. Total Coverage in terms of GO-SPACE (Green) = 81%.
Subject CONFIDENT TECHNICAL COMMUNICATIVE COLLABORATIVE +Practical +ENTERPRISING
26 1 1 1 1 0 0
27 1 1 1 1 1 1
28 1 1 1 1 1 0
29 1 1 1 1 1 1
30 1 1 1 0 0 0
31 1 1 1 1 0 1
32 1 1 1 1 1 0
33 1 1 0 1 1 0
34 awaited
35 1 1 1 1 1 1
36 awaited
37 1 1 0 0 0 0
Total 32 (91%) 21 (60%) 28 (80%) 27 (77%) 16 (46%) 15 (43%)
• ROUND 2: A Composite Capstone for T-P-E may yet be required – We're suggesting 'TECHNOLOGY-DRIVEN'
to bring technical, professions-led programmes, and enterprising re our 3 Research Clusters. Technical
overlapped with context of digital readiness in 4/10 new results for that capstone.
(n = 347)
62 (18%)
25 (7%)
32 (9%)
30 (9%)
11 (3%)
22 (6%)
165 (47%)
*Rounding up will take
place when count ceases...
Graduate Attribute Mapping:
Subject-Specific v Subject-General
Investigating the possibility of Template Capstone Module Descriptor
for Graduate Attribute Alignment. Process of subtraction...
• Providing the scaffold for both lecturer and students to connect to
graduate attributes in a meaningful way.
– Explicitly outline how the module delivery supports graduate
attribute development.
– “Constructive Alignment” for Graduate Attributes
– We've completed a sample mapping. 60-70% overlap.
Graduate Attributes: Emerging Lexicon Themes
Wireframe CTCC or CTCC
Communicative
• Digital Fluency
• Technology-Enhanced
Learning
• Impactful Communicating
Technical
• Analytical Thinking
• Data Fluency
• Operationally Savvy
• Ethical in Technology
Confident
• Professional Confidence
• Adaptable/Flexible/Resilient
• Work Readiness
• Lifelong Learning
• Critical Thinking
Collaborative
• Teamworking
• Networking
• Solutions-Driven
• Innovative
Graduate Attributes: Revised Emerging Lexicon Themes
Wireframe cTcc
Communicative
• Creative Communicators
• Public Engagers
• Self-Promoters
• Digitally Fluent
• Emotionally Intelligent
Technology-Driven
• Technically Skilled
• Knowledgeable
• Practice-Led
• Enterprising
• Data Fluent
Confident
• Professionally Confident
• Adaptable & Flexible
• Critical Thinkers
• Lifelong Learners
• Resilient
Collaborative
• Teamworkers
• Innovative Partners
• Natural Networkers
• Socially Enterprising
• Operationally Savvy
Graduate Attributes: Revised Emerging Lexicon Themes
Wireframe cTcc
Communicative
• Creative Communicators
• Public Engagers
• Self-Promoters
• Digitally Fluent
• Emotionally Intelligent
Technology-Driven
• Technically Skilled
• Knowledgeable
• Practice-Led
• Enterprising
• Data Fluent
Confident
• Professionally Confident
• Adaptable & Flexible
• Critical Thinkers
• Lifelong Learners
• Resilient
Collaborative
• Teamworkers
• Innovative Partners
• Natural Networkers
• Socially Enterprising
• Operationally Savvy
Nominal and Proportionate
Threshold Counts per Capstone
and Sub-Attributes
Our 'Who I am' Capstones
• Collaborative
• Technology-Driven or Technical
• Communicative
• Confident
Overlapping and Distinct Sub-
Attributes Options
• Confident [Add Competitor
Capstone 'Personal Development'
as Sub-Attribute]
• Technology-Driven [Add
Competitor Capstone
'Enterprising' and 'Practical' as
Sub-Attributes]
• Technical [Add Competitor
Capstone 'Practical' – Sub-
Attribute]
Clarke’s Model of Graduate Employability
Human Capital
• Skills
• Competencies
• Work experience
Social Capital
• Networks
• Social class
• University ranking
Individual Behaviours
• Career Self-Management
• Career Building Skills
Individual Attributes
• Personality variables
• Adaptability
• Flexibility
Graduate
Employability
(individual employment
& career outcomes)
Labour Market
• Supply factors
• Demand factors
Perceived
Employability
DkIT's Model of Graduate Employability
Human Capital
Skills
Competencies
Work Experience
Social Capital
University Ranking
Networks
Social Class
Individual Behaviours
Career Self-Management
Career Building Skills
Attributes
Graduate Attributes
Personality Variables
Perceived
Employability
Graduate Employability
Individual Employability
Career Outcomes
'Micro' Labour Market
DkIT's Partnerships
Alumni
'Macro' Labour Market
Supply Factors
Demand Factors
Adapted from Clarke 2018: 1931
EE Alignment
Attributes → Confident (critical thought);
Technology-Driven (knowledgeable)
Best
Practice →
Lecturer-employer collaboration on
assessment question
Toolkit → Essay (industry-informed content)
Framework → Human capital (skills, competencies);
Social capital (networking potential);
Labour Market (DkIT network)
Embedding Employability in the
Curriculum – Working Ideas
Employability in Curriculum
o 10* Employability Matrix
o Structurally Unavoidable Pathway
o Programme v Module: Scattered
and Aggregated
One-Stop Accessible Resource
o Best Practice Exemplars
o Toolkit Piece or Staff Workshops
Tutorials - Suite of Content
o Delivery: Careers Services or
Lecturers
Module or Award...
o Or Stand-Alone Certificate
o 12 Weeks and 10 Credits
Best Practice Examples – Focus Group Collection
• Industry-Partnered Assessment
• DELTA Awards
• Guest Speaker Reflective Practice Assignments
• Mandatory Placements with Industry Partners
• CA includes a LinkedIn profile, revisited regularly
• Students work on a project for employers
• Students research employers they'd like to work for
• A life-skills and well-being module
FULL DISCUSSION for NEXT MEETING...
Click here for Working Employability Proofing Tabulation. See SC Teams.
10-Star Employability Matrix 5 Plus Activity
Activity Industry-
partnered
CA Graduate
Attribute
[1-4]
CV
Worthy
Placement Professions
Requisite
Employability
Requisite
INDUSTRY-
PARTNERED
ASSESSING
PLACEMENT
(Always
6 Star+)
Professions Requirement and/or
Employability Requirement, but not both required.
They must all be CV worthy to qualify. How many CV
worthy activities per NFQ 6,7, 8... NFQ 9-10?
*We're looking at a 10-Star Scoring System by Adding Capstone Graduate Attributes
Awareness Marketing
• Awareness Campaign
• Project Email Address
EmbeddingEmployability@dkit.ie
• Campaign: DkIT News 3 Blogs + 3
Emails [Email 1 Circulated]
• Engagement #DkITCareers, @For
umTL, Lin
• Timeline Touchpoints
• Intro to Consultation –
Blog 1 [Released 12th April]
• Roll out of Survey, April –
Blog 2
• Website Launch, June –
Blog 3
Marketing Mission
• Marketing Apparatus Ideas [Tom Redmond & Team]:
• Website for Launch [Within DkIT Website]
• Employability Statement [PDF Leaflet]
• Employability Guide [PDF Booklet]
• Infographics and Quotes from Research Reports
• Case Studies – Video/Video Campaign
• Executive Summary & Research Report [PDF Link]
• Regional and National Press Release Strategy
• Launch Day/Dates with Photo Opportunities
• Research: Forum Websites to Emulate. See National
Forum Resource for Open
Education Practice https://open.teachingandlearning.ie/
Resource Links:
Once embedded in our DkIT
Website, we can link up with:
DkIT Library and CELT to create
a centralised ease-of-access
mechanism to employability
resources.
Progress & Time-Management
• Focus Groups 1-3 Completed
• Literature Reviews Completed
• Preliminary Results Summary for Graduate Attributes Commenced
• Results Writing Continues for Research Report [2 Literature Reviews +
Results Added for Focus Groups and then Survey]
• Focus Group Employability Proofing Worksheet - Commenced
*See our project management calendar on Microsoft Teams
Progress & Time-Management
• Employability Statement – Scope & Drafting Continues
• Employability Toolkit – Scope & Drafting Continues
• Ethics Application re EE Survey
• Microsoft Forms EE Survey End April/Start May [26th April...]
• Academic Council April 30th
• End April Marketing Stage Begins
• May to End June [Add Survey Results Summary to Literature Review]
• Mid-June to End June [Website Launch and Assets Management]
*See our project management calendar on Microsoft Teams

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Community of Practice - Project Specific - Steering Committee 3

  • 1. Embedding Employability Update 15th April 2021 Catherine Staunton Head of Careers & Employability
  • 2. Agenda • Welcome & Introductions • Project Plan Update & Overview • Milestones Overview (Review hidden slides in own time) • Focus Groups Update • Graduate Attributes: • Preliminary Results • Subject-General v Subject Specific Matrix Test
  • 3. Agenda • Embedding Graduate Attributes in Module Design – Update • Bespoke Employability Model for DkIT • Best Practice Exemplars • Marketing Mission – Update • Teaching & Learning Forum - Updates • AOB
  • 4. Reminder – Key deliverables • This T&L initiative aims to develop a shared vision of employability at DkIT by:  Developing an Institute- wide Employability Statement  Developing an Institute-wide Embedding Employability Framework  Developing a model that programme teams can use to ‘employability-proof’ their programmes  Identifying a set of DkIT Graduate Attributes  Creating a DkIT Industry Employability Forum in collaboration key industry partners
  • 5. Focus Groups 1-3 • 8 Select 'Employability Champions' • 12 Open EE Theme Questions • Use literature review to identify Best Practice EE Themes for Open Questions • Use Institute and National Forum Documents to identify EE and Graduate Attribute Themes for Open Questions • Use Graduate Survey Data to identify Themes for Open Questionevelop a Cascading Protocol for each theme to engage with Pilot Participants, should Prototypical Themes emerge indicative of Categories or Items relevant to next stages... • Use Microsoft Teams for One-2-One or Groups of 2-3.. Method & Procedure  Sample: We selected 8-10 'Employability Champions'​ for Focus Group 1  We selected 8-10 School & Support Staff for Focus Group 2  We selected Specific Sets of 3-6 people for Focus Group 3 [Health, Employers, Students], Ongoing  We developed our Materials [Email Correspondence, Information Sheet, and Interviewer Protocol]  6 Themes and 1-5 Questions per Theme  Interviews Via Microsoft Teams [Camera Off re Ethics Consultation] Scoring Key PDF
  • 6. Focus Group 1-3 • 8 Select 'Employability Champions' • 12 Open EE Theme Questions • Use literature review to identify Best Practice EE Themes for Open Questions • Use Institute and National Forum Documents to identify EE and Graduate Attribute Themes for Open Questions • Use Graduate Survey Data to identify Themes for Open Questionevelop a Cascading Protocol for each theme to engage with Pilot Participants, should Prototypical Themes emerge indicative of Categories or Items relevant to next stages... • Use Microsoft Teams for One-2-One or Groups of 2-3.. Method & Procedure  Transcribed and Segmented  Developed Scoring Key  Presently Coding  Protocol Booklet [Watch SG Teams]  Now in the Results Write-Up Stage  Preliminary Results Ready re Graduate Attributes ü Executive Summary – Focus Group Research Report PDF underway (with graphs and infographics)
  • 7. Could DkIT be the Technology-Driven Changemakers?
  • 8. Why Attributes? Who we are... Who we are to relevant audiences... Who we become... 'An authentic set of aspirations for all who attend DkIT...'
  • 9. Graduate Attributes – Preliminary Questions Attribute Cataloguing • What graduate attributes are mentioned and how many unique mentions per graduate attribute were found? • How many mentions relate to capstone graduate attributes? • Are there any new capstone graduate attributes emerging? Emerging Capstone Frameworks • Are there within-subject capstone graduate attribute frameworks emerging? • Is there a Values piece emerging from the residual graduate attributes?
  • 10. Subject CONFIDENT TECHNICAL COMMUNICATIVE COLLABORATIVE +Practical +ENTERPRISING 1 1 1 0 1 0 1 2 0 1 1 1 1 1 3 1 1 1 1 1 0 4 1 0 0 1 1 0 5 1 1 1 1 0 1 6 1 0 1 1 1 0 7 1 0 1 1 1 0 8 1 1 0 1 1 0 9 1 0 1 1 1 1 10 1 1 1 0 1 1 11 0 0 1 1 0 0 12 1 1 1 1 0 0 13 1 0 0 0 0 1 14... 1 1 1 1 0 1 Table 1: Traffic-Light Testing the CTCC Working Wireframe – Capstone Graduate Attributes 4+ Capstones (n = 14) | 3+ Capstones (n = 20) | 2+ Capstones ( n = 24)
  • 11. Subject CONFIDENT TECHNICAL COMMUNICATIVE COLLABORATIVE +Practical +ENTERPRISING 15 1 0 1 0 0 0 16 0 0 0 1 0 0 17 1 0 1 1 0 0 18 1 1 1 1 1 1 19 1 0 1 1 0 0 20 1 0 1 1 0 0 21 1 1 1 1 0 0 22 1 0 1 0 0 0 23 1 1 1 1 1 1 24 1 0 1 0 0 1 25 1 0 1 0 0 1 Total 22 (88%) 11 (44%) 20 (80%) 19 (76%) 10 (40%) 11 (44%) • ROUND 1: A Composite Capstone for T-P-E is required – We're suggesting 'TECHNOLOGY-DRIVEN' to bring technical, professions-led programmes, and enterprising re our 3 Research Clusters to the fore, 20/25 (80%). • Added one or both where 'Technical' is missing. Total Coverage in terms of GO-SPACE (Green) = 81%.
  • 12. Subject CONFIDENT TECHNICAL COMMUNICATIVE COLLABORATIVE +Practical +ENTERPRISING 26 1 1 1 1 0 0 27 1 1 1 1 1 1 28 1 1 1 1 1 0 29 1 1 1 1 1 1 30 1 1 1 0 0 0 31 1 1 1 1 0 1 32 1 1 1 1 1 0 33 1 1 0 1 1 0 34 awaited 35 1 1 1 1 1 1 36 awaited 37 1 1 0 0 0 0 Total 32 (91%) 21 (60%) 28 (80%) 27 (77%) 16 (46%) 15 (43%) • ROUND 2: A Composite Capstone for T-P-E may yet be required – We're suggesting 'TECHNOLOGY-DRIVEN' to bring technical, professions-led programmes, and enterprising re our 3 Research Clusters. Technical overlapped with context of digital readiness in 4/10 new results for that capstone.
  • 13.
  • 14. (n = 347) 62 (18%) 25 (7%) 32 (9%) 30 (9%) 11 (3%) 22 (6%) 165 (47%) *Rounding up will take place when count ceases...
  • 15. Graduate Attribute Mapping: Subject-Specific v Subject-General Investigating the possibility of Template Capstone Module Descriptor for Graduate Attribute Alignment. Process of subtraction... • Providing the scaffold for both lecturer and students to connect to graduate attributes in a meaningful way. – Explicitly outline how the module delivery supports graduate attribute development. – “Constructive Alignment” for Graduate Attributes – We've completed a sample mapping. 60-70% overlap.
  • 16. Graduate Attributes: Emerging Lexicon Themes Wireframe CTCC or CTCC Communicative • Digital Fluency • Technology-Enhanced Learning • Impactful Communicating Technical • Analytical Thinking • Data Fluency • Operationally Savvy • Ethical in Technology Confident • Professional Confidence • Adaptable/Flexible/Resilient • Work Readiness • Lifelong Learning • Critical Thinking Collaborative • Teamworking • Networking • Solutions-Driven • Innovative
  • 17. Graduate Attributes: Revised Emerging Lexicon Themes Wireframe cTcc Communicative • Creative Communicators • Public Engagers • Self-Promoters • Digitally Fluent • Emotionally Intelligent Technology-Driven • Technically Skilled • Knowledgeable • Practice-Led • Enterprising • Data Fluent Confident • Professionally Confident • Adaptable & Flexible • Critical Thinkers • Lifelong Learners • Resilient Collaborative • Teamworkers • Innovative Partners • Natural Networkers • Socially Enterprising • Operationally Savvy
  • 18. Graduate Attributes: Revised Emerging Lexicon Themes Wireframe cTcc Communicative • Creative Communicators • Public Engagers • Self-Promoters • Digitally Fluent • Emotionally Intelligent Technology-Driven • Technically Skilled • Knowledgeable • Practice-Led • Enterprising • Data Fluent Confident • Professionally Confident • Adaptable & Flexible • Critical Thinkers • Lifelong Learners • Resilient Collaborative • Teamworkers • Innovative Partners • Natural Networkers • Socially Enterprising • Operationally Savvy
  • 19. Nominal and Proportionate Threshold Counts per Capstone and Sub-Attributes Our 'Who I am' Capstones • Collaborative • Technology-Driven or Technical • Communicative • Confident Overlapping and Distinct Sub- Attributes Options • Confident [Add Competitor Capstone 'Personal Development' as Sub-Attribute] • Technology-Driven [Add Competitor Capstone 'Enterprising' and 'Practical' as Sub-Attributes] • Technical [Add Competitor Capstone 'Practical' – Sub- Attribute]
  • 20. Clarke’s Model of Graduate Employability Human Capital • Skills • Competencies • Work experience Social Capital • Networks • Social class • University ranking Individual Behaviours • Career Self-Management • Career Building Skills Individual Attributes • Personality variables • Adaptability • Flexibility Graduate Employability (individual employment & career outcomes) Labour Market • Supply factors • Demand factors Perceived Employability
  • 21. DkIT's Model of Graduate Employability Human Capital Skills Competencies Work Experience Social Capital University Ranking Networks Social Class Individual Behaviours Career Self-Management Career Building Skills Attributes Graduate Attributes Personality Variables Perceived Employability Graduate Employability Individual Employability Career Outcomes 'Micro' Labour Market DkIT's Partnerships Alumni 'Macro' Labour Market Supply Factors Demand Factors Adapted from Clarke 2018: 1931
  • 22. EE Alignment Attributes → Confident (critical thought); Technology-Driven (knowledgeable) Best Practice → Lecturer-employer collaboration on assessment question Toolkit → Essay (industry-informed content) Framework → Human capital (skills, competencies); Social capital (networking potential); Labour Market (DkIT network)
  • 23. Embedding Employability in the Curriculum – Working Ideas Employability in Curriculum o 10* Employability Matrix o Structurally Unavoidable Pathway o Programme v Module: Scattered and Aggregated One-Stop Accessible Resource o Best Practice Exemplars o Toolkit Piece or Staff Workshops Tutorials - Suite of Content o Delivery: Careers Services or Lecturers Module or Award... o Or Stand-Alone Certificate o 12 Weeks and 10 Credits
  • 24. Best Practice Examples – Focus Group Collection • Industry-Partnered Assessment • DELTA Awards • Guest Speaker Reflective Practice Assignments • Mandatory Placements with Industry Partners • CA includes a LinkedIn profile, revisited regularly • Students work on a project for employers • Students research employers they'd like to work for • A life-skills and well-being module FULL DISCUSSION for NEXT MEETING... Click here for Working Employability Proofing Tabulation. See SC Teams.
  • 25. 10-Star Employability Matrix 5 Plus Activity Activity Industry- partnered CA Graduate Attribute [1-4] CV Worthy Placement Professions Requisite Employability Requisite INDUSTRY- PARTNERED ASSESSING PLACEMENT (Always 6 Star+) Professions Requirement and/or Employability Requirement, but not both required. They must all be CV worthy to qualify. How many CV worthy activities per NFQ 6,7, 8... NFQ 9-10? *We're looking at a 10-Star Scoring System by Adding Capstone Graduate Attributes
  • 26. Awareness Marketing • Awareness Campaign • Project Email Address EmbeddingEmployability@dkit.ie • Campaign: DkIT News 3 Blogs + 3 Emails [Email 1 Circulated] • Engagement #DkITCareers, @For umTL, Lin • Timeline Touchpoints • Intro to Consultation – Blog 1 [Released 12th April] • Roll out of Survey, April – Blog 2 • Website Launch, June – Blog 3
  • 27. Marketing Mission • Marketing Apparatus Ideas [Tom Redmond & Team]: • Website for Launch [Within DkIT Website] • Employability Statement [PDF Leaflet] • Employability Guide [PDF Booklet] • Infographics and Quotes from Research Reports • Case Studies – Video/Video Campaign • Executive Summary & Research Report [PDF Link] • Regional and National Press Release Strategy • Launch Day/Dates with Photo Opportunities • Research: Forum Websites to Emulate. See National Forum Resource for Open Education Practice https://open.teachingandlearning.ie/ Resource Links: Once embedded in our DkIT Website, we can link up with: DkIT Library and CELT to create a centralised ease-of-access mechanism to employability resources.
  • 28. Progress & Time-Management • Focus Groups 1-3 Completed • Literature Reviews Completed • Preliminary Results Summary for Graduate Attributes Commenced • Results Writing Continues for Research Report [2 Literature Reviews + Results Added for Focus Groups and then Survey] • Focus Group Employability Proofing Worksheet - Commenced *See our project management calendar on Microsoft Teams
  • 29. Progress & Time-Management • Employability Statement – Scope & Drafting Continues • Employability Toolkit – Scope & Drafting Continues • Ethics Application re EE Survey • Microsoft Forms EE Survey End April/Start May [26th April...] • Academic Council April 30th • End April Marketing Stage Begins • May to End June [Add Survey Results Summary to Literature Review] • Mid-June to End June [Website Launch and Assets Management] *See our project management calendar on Microsoft Teams