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ICE Portal - Deliver Visual from Travel Suppliers to Travelers
1. ICE Portal Manages & Distributes visuals from travel suppliers to over 11 million
unique visitors a month on 1,000s of websites the globe in nine languages.
2. What Counts!?
83% of online travel shoppers consult videos,
360s virtual tours or pictures before booking.81%
- EyeForTravel : “Soon video travel will become prerequisite to sell online”
75%
75% of consumers who booked direct visited an OTA
and 83% performed a web search prior to booking.
- Search, OTAs, and Online Booking: An Expanded Analysis of the Billboard Effect, Cornell Hospitality , April 2011
13%
Supplier’s look-to-book conversions increase
up to 13% when videos and 360s are present.
- ICE Portal and Ocean Properties Case Study of 27 properties, March 2009
3. Focus: Content Marketing
“Creating and distributing relevant and
valuable content to attract, acquire, and
engage a clearly defined and understood
target audience - with the objective of
driving profitable customer action”
4. Visual Strategy
Local Search & Social Networks
OTAs | Wholesalers | Intermediaries
GDSs and Pegasus
Distribute relevant visuals that attract and
engage your target audience with the goal
of increasing direct bookings & profitability!
photos + rich media
What is your Visual Content Strategy?
5. 2014*PrecICE - Targeting
• Family
• Romance
• Business
• Seniors
• Etc…
Curating Visuals into Relevant Groups to Deliver the Right Experience
to the Right Person at the Right Time and on the Right Device!
10. Social Sites
• Self contained app
showcasing the property’s
media gallery
• Can include booking engine
• Easy integration into
Facebook fan pages to
increase engagement and
bookings
11. Average ICE ROI: 538 to 1
Increased Lead
Value 10%24%
Increased Visitor
Value 5cents 30c
Increase in Conversion
value 50cents 90c
External Distribution causes increase in #attribution of:
Before RM After RM Change
Unique Visitors 400,680 452,768 +13%
Bookings 19,200 24,585 +28%
Conversion 4.79% 5.43% +13%
Total Sales $8,640,000 $11,063,396 $2,423,396
Taken from ICE Case Study with Ocean Properties
Taken from ICE Case Study Hotels combined Affiliate
12. What Does ICE Do ?
Produce
Host
Deliver Visuals from Travel Suppliers to Travelers
Increase Your Traffic
• Greater website traffic & higher conversion
13. We’re Here for You
P: +1 ( 9 5 4 ) 8 9 3 - 67 78
F : +1 ( 9 5 4 ) 8 9 3 - 67 79
W : w w w.I CE p ortal.com
E : info@I CE p ortal.com
A : 3595 Sheridan St.,
S u ite # 2 0 0
Holly wood , F L 3 3 0 2 1
