2012 Digital Opportunities

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2012 Digital Opportunities for Web and Mobile Marketing, to Increase website visitors and search engines visibility!

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2012 Digital Opportunities

  1. 1. CLOSEUPAgency.comDigitalOpportunities
  2. 2. 1 Year of the QR CodeSmartphone Shipments overtake PC’s – it’s QR Code Time!Mobile Optimized Websites become a necessity and Early Mover Opportunity!
  3. 3. 2 Local Results Take OverLocal Search Engine Results become Predominant no matter the device!!!SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!
  4. 4. 3 Smartphone/Tablet UXBest User Experience does not mean Apps as Browser Experiences are PreferredSEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!
  5. 5. 4 Mobile Data CollectionIn the moment Data Collection is Facilitated by Mobile as Survey Taking DevicesLess Expensive & Less Intrusive, Permission Based Mobile Marketing takes off!
  6. 6. 5 Inverted Pyramid SEO Your Website Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Index Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 PageOptimizing for Multiple Landing Pages as Search Engine Results change from focus in Main Index PagesThe Need to Provide Satisfactory User Experiences across Multiple Webite Pages
  7. 7. From Social Networks to 6CommunitiesSmaller, Targeted Digital GroupingsGreater Targeting with Increased Conversion Rates
  8. 8. 7 Above the Fold2011 was the year of Google’s Panda updates, now 2012 starts with “Above the Fold”The Latest Challenge will be to Make the User Experience SEO compliant
  9. 9. 8 Linking for TrafficLinking to Thematically Relevant Content for both SEO and Increased TrafficFinding those Links that Monetize your Website through Relevant Traffic
  10. 10. 9 Need for Social ProofSocial Networks and Websites are Intertwined to Today’s Visitors – Prove your popularity!Incorporating Social Proof into your Digital Assets for Visitor Comfort and Assurance
  11. 11. 10 KeywordingDemographicsEnhanced PPC as Facebook & YouTube Pay per Click campaigns focus on AudiencesChoosing the correct Demographic Keyword volumes is the next step in Smart PPC
  12. 12. For new DigitalMarketing &Traffic BuildingIdeas pleaseContact Us!CLOSEUPAgency.cominfo@closeupagency.com

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