Hotels promotion in concept development Preparation and distribution of media press releases about the hotel, initiating publications. Organization of press tours. Cross-promotions with leading Russian media. Media monitoring, providing information on the effectiveness of PR- communications. Analytics and KPI‘s .

1. PR-expert in HoReCa
Moscow, 2015

2. EXPERIENCE
Agency exists from 2008 year.
More that 120 campaign were organized
by us for more than 50 clients in HoReCa
field.
EXPERTISE
Partnership with best restaurants and hotels
in Russia and abroad, we know what's
interesting for Russian tourists, gourmets and
all those who appreciate the high quality of
leisure time!
NETWORKING
We have wide network of best Russian
journalists, bloggers and opinion leaders,
and are willing to share their experiences
and relationships with our customers!
ABOUT US

3. DIGITAL PR
International web sites localization, content support and website
promotion in RuNet.
Managing accounts in the Russian version of Facebook. Twitter, as
well as in the popular Russian social network Vkontakte.
SMM / work with bloggers / accommodation reviews about the hotel
As of March 2013, according to research conducted by W3Techs,
5,9% of all web sites in the world use the Russian language. Russian
language has become the second most popular on the Internet after
English (57.4%) *
>>>>>
WE OFFER

4. PR/EVENTS
Hotels promotion in concept development
Preparation and distribution of media press releases about the hotel,
initiating publications.
Organization of press tours.
Cross-promotions with leading Russian media.
Media monitoring, providing information on the effectiveness of PR-
communications.
Analytics and KPI‘s .
WE OFFER

5. OUR CLIENTS

6. Marcello Cicalò, Director of Sales & Marketing at IHC - Italian
Hospitality Collection:
"I have hired Splendid agency several times while I was Sales &
Marketing Manager at Forte Village Resort. I needed a local support in
Moscow to organize a gourmet event in a top location. Elena and her
team worked very well from the scouting of the location till the final
operational details. I have found Elena a very trustworthy partner as
well as a valuable local support".
Luca Finardi,
General Manager, Mandarin Oriental Milan:
"Splendid agency is a wonderful event organizers in Russia!»
November 2, 2012, Luca was with another company when working
with Elena at Splendid agency.
TESTIMONIALS

7. OUR EXPERIENCE
PROMOTING HOTELS IN RUSSIA
SEARCH FOR LOCAL PARTNER
We recommend the best restaurants in
Moscow / St. Petersburg, with the audience
that is potentially interesting to the hotel.
Coordinate partnership conditions, timing
and format.
HOTEL PRESENTATION
Best presentation format of the hotel - a tour
of the chef with hotel's menu.
Period - from 2-3 days to 1 week with
holding Gala-Dinner for VIP customers of the
restaurant.
PR AND EVENT SUPPORT
We are developing a script, promotional
products and printing, make
recommendations Gifts from the hotel.
We are responsible for event advertising the
event in media, as well as send out post-
release and photo report.

8. OUR EXPERIENCE
PROMOTING HOTELS IN RUSSIA
Le Royal Monceau
Opening of the first Russian embassy
Krug, touring chef Roberto Rispoli from the
restaurant Il Carpaccio,
Buono, Moscow, April 2014
Terme di Saturnia SPA & Golf Resort
Touring chef
Tatler Club, Moscow, October 2013
Hotel Martinez, Cannes
Gastronomic festival with
Star Chef , GQ Bar, Moscow
June 2009

9. GASTRONOMICAL
TOURS
Popular format of "promotion" of a foreign hotel - conducting tours
of the chef and his team in Russia.
The format of the work:
Development of the concept: the venue tour, format, content.
Visa support for chef and his team.
Event coordination, preparation of the gala dinner.
Announcement, invitation to the media, the initiation of publications on
the results of the project.
Reporting.
Average result:
About 70 -100 guests at the gala dinner.
Over 20 announcements in the media.
From 12 to 30 post-materials in the media.
Splendid agency invited more than 50 tour chefs of the best hotels
in Europe, America and Asia!

10. Gastronomical festival with 3 cooking
tour of the hotel chain Orient Express:
Splendido and Splendido Mare, Grand Hotel
Timeo, Villa San Michele in the restaurant
"Baltschug, 5", Moscow (February 2014).
- More than 100 VIP guests at the gala
dinner.
- 22 announcement in the media.
- 12 Post-reporting in the best media.
- From 12 to 30 post-materials in the media.
GASTRONOMICAL
TOURS

11. PRESS TOURS
Individual media visits
to Kamalaya Spa Resort,
2013.
Publications:
Kommersant Style
Elle
AiF. PRO Kitchen

12. PRESS TOURS
Press tour to the hotel
Vida Downtown Dubai Hotel
October 2014
Publications:
Sollezioni,
ChefArt,
Condenast Traveller,
Elle,
Voyage

13. 78 million. Russians
(63% of the Russian population over the age of 12 years) -
active Internet users*.
2.7 million. Russians living in the cities of 100 thousand.
+ Exclusive use of the mobile internet *.
* TNS Russia, March 2014
>>>>>
DIGITAL PR
WEB SITE LOCALIZATION
78,63 %
Website in Russian -
Inform and attract
audience to the project!

14. The most popular social networks in Russia
(monthly audience, million persons)*:
* Mail.ru Group, January 2014
>>>>>
DIGITAL PR
SMM
90% of runet users
use social networks.
The most popular network
In Russia - VKontakte.
Presence in social networks - gives
additional brand awareness

15. 1. AWARENESS
The Russian version of the website
is more suitable and attractive
for Russian tourists.
3. LOYALTY
Publications in reputable media
and positive reviews contribute
to hotel brand loyalty.
2. INTEREST
Active position in Russian social networks
allow Russian tourists learn about
hotel and its services
4. NEW CUSTOMERS
The combination of the above factors
helps to attract new customers
from Russia and CIS countries.
WE GUARANTEE:

16. The founders of the agency:
Elena Tsivileva and Nina Makogon experts in PR-support and
promotion of restaurant and hotel business.
Over time, we have gained considerable experience and contacts,
we are ready to share with our customers and partners and grow your
business!
We will be glad to cooperate!
facebook
>>>>>
AGENCY FOUNDERS

17. Contact us!
Elena Tsivileva
phone: +7 916 901 4660
E-mail: etsivileva@splendidagency.com
Skype: etsivileva
Nina Makogon
phone: +7 985 134 4135
E-mail: nmakogon@splendidagency.com
Skype: makogon.nina
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