1. Koroleva Anastasia
Gender: Female
Marital status: Married, no kids
Live in Moscow, willing to relocate to Europe
Free to go on business trips
+7 916 6011576
korolami@gmail.commailto:korolami@gmail.com
https://ru.linkedin.com/in/anastasiakoroleva1https://ru.linkedin.com/in/
anastasiakoroleva1
Project manager, Editor-in-Chief, E-commerce
Internet, Media, New Media, E-commerce, Publishing
· Project Manager
· Publisher
· Editor-in-Chief
· Editor
· Interpreter
Employment: full time
Work schedule: full time
Permission to work: Russia, willing to relocate to Europe
Education
2010 State University High School of Economics (www.hse.ru)
High School of Business Informatics.
Degree: Manager of E-business and Internet projects, diploma (“excellent”)
2003 Russian State University for the Humanities (www.rsuh.ru)
Vygotsky Institute, psychology, not graduated
1999 Lomonosov Moscow State University (www.msu.ru)
Degree: Philologist (Slavic Department, Polish language and literature), diploma
(“excellent”)
Languages
Russian — native
English, Polish, Czech

2. Work experience: over 20 years
November 2010 — to present, Moscow
5 years 3 months
KONLIGA MEDIA (ex EDIPRESSE-KONLIGA)
konliga.biz, konliga.ru
Head of Internet Project’s Department
- The department was created in 2011 over from scratch.
- 10 full-time employees and numerous freelancers are under management.
- 11 sites under management.
- 7 sites have launched/relaunched since 2011:
· ml-dom.ru (March, 2011). 12 000 UU/month.
· samaya.ru (two updates: May, 2011; August, 2012). 12 000 UU/month (previously 5 000).
· mamaexpert.ru (November, 2011). 81 188 UU/month (previously 20 000).
· 2mm.ru (October, 2015). 485 319 UU/month (319 271 three years ago).
· 9months.ru (November, 2015). 665 761 UU/month (465 224 three years ago).
· konliga.biz (April, 2013). E-commerce (books and magazines). 14 556 UU/month; average conversion - 1,6%;
shop is payed off now and makes profit.
· box4baby.ru (November, 2014). E-commerce (boxes for mothers and kids). 5 000 UU/month; average
conversion - 1,03%
- Mobile Applications (iOS & Android) for 20 magazines were launched in July, 2014. Over 252 000 downloads by now.
- Digital versions of our magazines are spreading through number of partners, including Mobile Kiosk Beeline
(http://kiosk.beeline.ru/) and Magzter.com.
- SEM. Yandex.Direct’s campaigns under my management brings near 4 000 visits monthly with 1,01% CTR.
- SMM – managing 11 communities in vk.com, odnoklassniki.ru, facebook.com; more than 50% increase of numbers of
subscribers in this year; generating traffic on sites - more than 12000 visits per months with CTR 0,25% and 1,21%
conversion rate.
- Total traffic ranking has grown on average by 50% (in some cases by 100% and more), the depth and page views of all
resources was increased.
Department Revenue 2013-2016 E-commerce Revenue 2013-2016
Traffic (all sites) 2013-2016 Certificate. Universal Analytics (2014)

3. PREVIOUS
November 2006 —November 2010, Moscow
4 years 1 month
EDIPRESSE-KONLIGA
samaya.ruhttp://konliga.ru/
Editor-in-chief, “Samaya” magazine (printed version)
Monthly all-Russian magazine-advisor for women, 100% Russian product (circulation - 360 thousand copies).
By 2008 the magazine's circulation grew by 100,000 copies, the length was increased (for comparison, № 10/2006 - 196
pages, № 10/2008 - 244 pages), the number of advertising pages was increased (since 2006 - twofold), including a
number of special advertising projects, prepared by editorial office.
According to the results of work in 2007, I was named the best employee of the year in "Edipresse-Konliga" company.
Team work under my guidance is highly appreciated by the company's management, including the members of the head
office in Switzerland.
In January 2008 and March 2010, participated in the workshop in Warsaw devoted to the creation of women's journals-
"advisers."
July 2005 — July 2006, Moscow
1 year 1 month
RDW Media
www.dosug.ruhttp://www.dosug.ru/
Editor-in-chief, “Vash Dosug” magazin (printed version)
Weekly guide to the capital's entertainment, the oldest edition on the market of Russian guides.
April 2005 — June 2005, Moscow
3 months
CONDE NAST Russia
condenast.ruhttp://condenast.ru/
Executive Editor of the Glamour magazine (printed version)
In the opinion of the Victoria Davydova, chief editor, and senior executive editor Tatyana Kuznetsova, I was "one of the
best Glamour executive editors".
September 2003 — March 2005, Moscow
1 year 7 months
RDW Media
www.rdw-media.ru
Deputy chief editor of "Rabota dlya Vas" (printed version)
The oldest newspaper in Russia dedicated to the job search.
June 2000 — September 2002, Moscow
2 years 4 months
Rosinter Restaurants
www.rosinter.ruhttp://www.rosinter.ru/career/vacancy/listvacancy/
PR-manager, Chief Editor of corporate newspaper
Creating the concept and developing the newspaper "from scratch" to a regular full-color output of bilingual issues in 8
pages.
October 1999 — May 2001, Moscow
1 year 8 months
TV company RTS
Editor in the editorial Alexander Gordon's group on the program "Process" ("The Trial")

4. MY OWN PROJECTS
May 2014 — to present, Moscow
2,5 year
RICHARD II. THE BOOK & HAMLET. THE BOOK
Producer, project manager, executive editor, interpreter
Noncommercial, crowdfunded project. Editions of Shakespeare's plays
"Richard II" and “Hamlet” with exclusive illustrations based on RSC’s
productions, parallel texts - English and Russian and commentary.
● We've raised over 651 000 RUB to print these books.
● Over 300 people from Russia, Ukraine, Belarus, Kazakhstan,
Germany, USA, Great Britain, Israel and Korea participated.
● Books traveled to their owners in 50 cities around the world.
● Books have received high acclaim from professional publishers,
artists and theatre critics and Gregory Doran, David Tennant,
Russell T. Davies, Sir Ian McKellen.
● Digital versions:
http://issuu.com/anastasiako/docs/richard_ii._the_book &
http://issuu.com/anastasiako/docs/hamlet._the_book._act__i
● Project’s site: https://www.dtbooks.net, launched on February,
23, 2015. Over 1500 UU per month by now.
Publications about the project:
● http://www.rus-shake.ru/menu/news/13442.html
● http://www.shakespearemagazine.com/ (Issue #7, June 2015)
● http://www.dtbooks.net/p/2014-onebook.html («Иностранная
литература» № 5 2016 -
http://inostranka.ru/issue.php?issue=380)
November 2009 — January 2011 (frozen) , Moscow
2 years
BEAUTY NAVIGATOR
Project Manager
First to the Russian Internet service for picking up suitable cosmetics for women.Numerous experts and investors have
found this project worthy of investment and implementation. The project was presented at the start-up tournaments
(iWeekend within RIW-2009, Harvest - February 2010); in a number of well-known investment funds the project held
investment advice, the terms sheet were discussed, but the agreements has not been reached for different reasons.
About me
1. Easy-learning.
2. Responsible for what I do.
3. Can evaluate the potential of any project.
4. Love challenges.
5. Work effectively with limited resources.
6. Multitasked and high-speed.
7. See possibilities.
8. Able to build an efficient team.
English – Intermediate. Hobby – translations from English into Russian (interviews, publicism, subtitles, poems: over
800 000 symbols were translated since 2013). Used to live in Prague (Czech Republic) from 1982 till 1987.
Persons, who can recommend me:
● Dmitry Stepanov (Yandex)
● Fedor Virin (Data Insight)
● Ekaterina Lobza (HSE)
● Tatyana Kuznetsova (Conde Nast)
● Vladimir Mehrishvili (RosInter Restaurants)