You’ve been hearing about domain names a lot lately, haven’t you? From services like PayPal.Me to giants like Google launching their corporate blog on branded domains such as Blog.Google. So what is the deal, and why are domain names, especially new domain names like .bike, .photo or even .me so talked about these days? In this SlideShare, we want to explain what domain names are and answer some of the most common misconceptions around them. You will learn: - What is the DNS (Domain Name System) - What domain names are - What is the difference between URL, domain name and domain extension - What are domain names used for If there is anything left unanswered, just ping us. :)

1. What Are
Domain Names
BACK TO BASICS:
AND HOW DO THEY WORK

2. WHY ARE
DOMAIN NAMES
IMPORTANT?
.blog.com
.news
.org .co.uk
.academy
.tech
.baby
.photography
.mom
.car
.bike
.ca
.cool
.day
.de
.cloud
.pn
.us
.com
.one

3. IntheearlydaysoftheInternet,achallenge
presenteditself-howtoidentifyeachcomputeron
thewebandallowthemtocommunicatewitheachother.
CANANYONE
HEARME?
THE
CHALLENGE19602016 1983 1982
Thefathersof
theInternetcameup
withasolution-TCP/IP.

4. 19602016 1983 1982
THE SOLUTION
EachcomputerwasassignedtheirownIPaddress
informofstringsofnumbers,similarto
telephonenumbersforpeople.
Heeey!I'm
72.167.131.92.
Hi
72.167.131.92.
niceto
meetyou!

5. Domainnameswereintroducedasahuman-friendly
equivalentofIPaddresses.Eachdomainnameis
connectedtoaspecificIPaddress.
19602016 1983 1982
DNS TO THE
RESCUE!

6. ANATOMY
DomainnamesareoftenconfusedwithURLs
buttheyarenotthesame.

7. URLorUniformResourceLocatorpointstoalocationofaspecific
page/image/video,orresourceingeneral,onthewebandgives
informationinwhichformatitshouldbepresented.
URL

8. TRANSFER
PROTOCOL
https://representsatransferprotocolanddirectshowdatafroma
webpagewillbetransferredtoyourbrowser.Mom.meusesHTTP
Secureprotocolthataddsalayerofsecurityoninformationthat
isbeingtransferredfromitsservertoyouandback.

9. DOMAIN
NAME
mom.meisadomainname.Everythingthatcomesafterthedotina
domainnameisdomainextension,andinthiscasethatis.me.

10. Everythingafterthedomainnameisusedtoidentifythelocation
ofspecificcontentwithinasite.Whereyouwouldhaveshelvesin
yourcloset,youwebsitehasdifferentpagesorblogcategories.
/food/iscalleddirectoryorfolderandletsusknowthatthis
postbelongsinthefoodcathegory.
DIRECTORY

11. Thestringsofnumbersandlettersthatcomelast,
/35643-10-spider-cookies-halloween/,
arelocatingourHalloweensweetstutorial
andleadustoaspecificblogpost.
LOCATION

12. Domainnamesareanimportantpartofouronline
brandssoit'sveryimportantwegetthemright.
ornot.
MEMORABLE
WE CAN MAKE THEM
AND MEANINGFUL...

13. Domainnameiswhatpeopletypeinthebrowsertogetto
yourwebsite– it’simportantitreflectsyourbrandand
it’seasytorememberandtype.
WHAT ARE
DOMAIN NAMES
USED FOR?
1.Onlinehomefor
yourcorporateor
personalwebsite.

14. 2.Brandedshortlinksfor
socialshares.
3.Brandedemailaddress:
contact@firstnamelastname.me
4.Anythingyou
canthinkof

15. Physicaladdressesdirectustowardsourfavoritestoresora
friend'shome,domainnamesdothesameforourfavoriteonline
storesorafriend'spersonalwebsite.
AdomainnameisnotthesamethingasaURLandcertainlynot
thesamethingasawebsite.(Moreonthatnexttime!)
Currently,therearemorethan1000availabledomain
extensions.Thereisnothingstoppingyoufromgettingcreative!
RECAP

16. Formoreinformationabouthowinternetworks,
.MEdomains,andhowtobuildyouronlinebrand
followmyblog.
Follow.ME
BL
OG