1. CREATING THE OPTIMAL
“ELEVATOR PITCH”

2. Who are you?
What do you do?
Linc

3. Who do you work for?
What do they do?
Linc

4. 1 Individual Pitch
• Employers
• Partners
2 Business Pitch
• Client
• Financier
Linc

5. Linc

6. • 30 seconds
• 20 seconds
• 10 seconds
• 7 seconds
Linc

7. • Central to
communicating your
personal brand
• Central to
communicating your
business brand
Linc

8. Your Elevator Pitch is your
very own “Movie Trailer”
Linc

9. Linc

10. WHY
HOW
WHAT
Linc

11. 1 Keep it short
2 Keep it fresh
3 Offer real value
4 Make it credible
5 Have a hook
Linc

12. 6 Keep it simple
7 Avoid all jargon
8 Make it relevant
9 Have clear goals
10 Sell yourself/firm
Linc

13. Who are you?
What do you do?
Linc

14. John Carlson
I am the principal strategic planner at
Linc.
My background is in psychology and
behaviour management.
My job is to make people do what our
clients want them to do.
Linc

15. 1 Define the brand
2 Set clear objectives
3 Define key messages
4 Draft Elevator Pitch
Linc

16. 5 Say it out loud
6 Refine and tighten
7 Say it to colleagues
8 Refine and tighten
Linc

17. Who do you work for?
What do they do?
Linc

18. Linc
Our business is marketing and
communication.
Our approach is highly strategic, very
commercial and fully integrated.
Our philosophy is “Fuck the Rules”
Linc

19. 1 Use your own words!
2 Understand what
you are saying!
Linc

20. 3 Tailor your words to
the audience!
4 Practice until it is a
part of you!
Linc

21. 5 Start a conversation
6 Remember the follow
up
Linc

22. QUESTIONS?
Linc

23. THANK YOU
(for not going to sleep)