Design as part of user engagement

Design as part ofuser engagementUser Experience and User-centred Design@ElaineMcVicar | www.eqtr.com

Design for the user

How do we go about it?• Find out... • ...who they are • ...what they want• Design to make the experience good for them

How do we go about it?

1 Research Is that the part of the project where you just surf the internet all day?

1 2 3 4Research• Understand the user• Define who the users are • Personas • User needs and goals • User journeys• Understand the business & technology

1 2 3 4Macdonald HotelsCase study – www.macdonaldhotels.co.ukWhat did we research? • No real budget for user research • Find out about the users • Feedback questionnaires provided by client • Usability study from previous site provided by client • Spoke to people about their hotel booking experiences • Client workshops • Talked to them about their customers and their business

2 Design Don’t you guys just colour in?

1 2 3 4Design• Bring the research together to define the project • It must satisfy the user, the business objectives and technical requirements• Create a good user experience • Content • Interaction • Look & feel

1 2 3 4Macdonald HotelsCase study – www.macdonaldhotels.co.ukA good user experience? • Content – Users want to see images and see useful information • Interaction – A simple booking process • Look and feel – Fits in with the brand and the target market

1 2 3 4Macdonald HotelsCase study

3 Evaluate It’s rubbish. Do it again, but this time make it good!

1 2 3 4User testing• Find out early on what isn’t working• Test throughout the process• Only test what you need to

1 2 3 4Macdonald HotelsCase study - www.macdonaldhotels.co.ukUser testing • Initial search component • Revised search component

4 Measure It’s gone live! We never have to think about it again 

1 2 3 4Measure• Are users completing the tasks you want them to? • Site analytics • Site search queries• Create a good start point to develop user engagement

What does this mean for you?

What does this mean for you?• Think about the user• Think about the client• Everyone works together

What does this mean for you?• Increase your knowledge• Show demonstrable results• Become an expert

The end Thank you for listening!@ElaineMcVicar | www.eqtr.com

Design as part of user engagement

by ElaineMcVicar on Nov 18, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Design as part of user engagement — Presentation Transcript