1 Research Is that the part of the project where you just surf the internet all day?
1 2 3 4Research• Understand the user• Define who the users are • Personas • User needs and goals • User journeys• Understand the business & technology
1 2 3 4Macdonald HotelsCase study – www.macdonaldhotels.co.ukWhat did we research? • No real budget for user research • Find out about the users • Feedback questionnaires provided by client • Usability study from previous site provided by client • Spoke to people about their hotel booking experiences • Client workshops • Talked to them about their customers and their business
1 2 3 4Design• Bring the research together to define the project • It must satisfy the user, the business objectives and technical requirements• Create a good user experience • Content • Interaction • Look & feel
1 2 3 4Macdonald HotelsCase study – www.macdonaldhotels.co.ukA good user experience? • Content – Users want to see images and see useful information • Interaction – A simple booking process • Look and feel – Fits in with the brand and the target market