Design as part ofuser engagementUser Experience and User-centred Design@ElaineMcVicar | www.eqtr.com
Design for the user
How do we go about it?•   Find out...    •   ...who they are    •   ...what they want•   Design to make the experience goo...
How do we go about it?
1   Research    Is that the part of the project where you    just surf the internet all day?
1 2 3 4Research•   Understand the user•   Define who the users are    •   Personas    •   User needs and goals    •   User...
1 2 3 4Macdonald HotelsCase study – www.macdonaldhotels.co.ukWhat did we research?   •   No real budget for user research ...
2   Design    Don’t you guys just colour in?
1 2 3 4Design•   Bring the research together to define the project    •   It must satisfy the user, the business objective...
1 2 3 4Macdonald HotelsCase study – www.macdonaldhotels.co.ukA good user experience?   •   Content – Users want to see ima...
1 2 3 4Macdonald HotelsCase study
3   Evaluate    It’s rubbish. Do it again, but this time make it good!
1 2 3 4User testing•   Find out early on what isn’t working•   Test throughout the process•   Only test what you need to
1 2 3 4Macdonald HotelsCase study - www.macdonaldhotels.co.ukUser testing •   Initial search component •   Revised search ...
4   Measure    It’s gone live! We never have to think about it again 
1 2 3 4Measure•   Are users completing the tasks you want them to?    •   Site analytics    •   Site search queries•   Cre...
What does this mean for you?
What does this mean for you?•   Think about the user•   Think about the client•   Everyone works together
What does this mean for you?•   Increase your knowledge•   Show demonstrable results•   Become an expert
The end              Thank you for listening!@ElaineMcVicar | www.eqtr.com
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Design as part of user engagement

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She Says Scotland, Engagement the battle for your time. Design as a start point for user engagement considering User Experience and User-centred design

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Design as part of user engagement

  1. 1. Design as part ofuser engagementUser Experience and User-centred Design@ElaineMcVicar | www.eqtr.com
  2. 2. Design for the user
  3. 3. How do we go about it?• Find out... • ...who they are • ...what they want• Design to make the experience good for them
  4. 4. How do we go about it?
  5. 5. 1 Research Is that the part of the project where you just surf the internet all day?
  6. 6. 1 2 3 4Research• Understand the user• Define who the users are • Personas • User needs and goals • User journeys• Understand the business & technology
  7. 7. 1 2 3 4Macdonald HotelsCase study – www.macdonaldhotels.co.ukWhat did we research? • No real budget for user research • Find out about the users • Feedback questionnaires provided by client • Usability study from previous site provided by client • Spoke to people about their hotel booking experiences • Client workshops • Talked to them about their customers and their business
  8. 8. 2 Design Don’t you guys just colour in?
  9. 9. 1 2 3 4Design• Bring the research together to define the project • It must satisfy the user, the business objectives and technical requirements• Create a good user experience • Content • Interaction • Look & feel
  10. 10. 1 2 3 4Macdonald HotelsCase study – www.macdonaldhotels.co.ukA good user experience? • Content – Users want to see images and see useful information • Interaction – A simple booking process • Look and feel – Fits in with the brand and the target market
  11. 11. 1 2 3 4Macdonald HotelsCase study
  12. 12. 3 Evaluate It’s rubbish. Do it again, but this time make it good!
  13. 13. 1 2 3 4User testing• Find out early on what isn’t working• Test throughout the process• Only test what you need to
  14. 14. 1 2 3 4Macdonald HotelsCase study - www.macdonaldhotels.co.ukUser testing • Initial search component • Revised search component
  15. 15. 4 Measure It’s gone live! We never have to think about it again 
  16. 16. 1 2 3 4Measure• Are users completing the tasks you want them to? • Site analytics • Site search queries• Create a good start point to develop user engagement
  17. 17. What does this mean for you?
  18. 18. What does this mean for you?• Think about the user• Think about the client• Everyone works together
  19. 19. What does this mean for you?• Increase your knowledge• Show demonstrable results• Become an expert
  20. 20. The end Thank you for listening!@ElaineMcVicar | www.eqtr.com

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