Beyond Data:Designing for the Rider ExperienceLJUBA MILJKOVIC                      @LJUBA
.
We help organizations  deliver great experiences                          .that improve people’s lives
Key Consulting ClientsTechnology           Travel and Tourism    Media & ‣ Twitter            ‣ Princess Cruises   Enterta...
Transporter
Master’s Thesisat UC Berkeley
Used by thousandsof people every day
Based on researchwith transit riders
Creating Transporterfrom the Outside In
TECHNOLOGY
APPSTECHNOLOGY
APPSTECHNOLOGY
APPSTECHNOLOGY
APPSTECHNOLOGY
RIDERS         APPSTECHNOLOGY
RIDERS         APPS                          “TECHNOLOGY                            When will                         the ...
RIDERS         APPS                          “TECHNOLOGY                            When will                         the ...
RIDERS         APPS                          “TECHNOLOGY                            When will                         the ...
RIDERS         APPS                          “TECHNOLOGY                            When will                         the ...
RIDERS         APPS                             “TECHNOLOGY                               When will                       ...
“    When will the bus arrive at the stop                       RIDERS I’m standing at?         APPS                      ...
“    When will the bus arrive at the stop                       RIDERS I’m standing at?         APPS             “ I’m on ...
“ When will the bus arrive at the stop                             RIDERS I’m standing at?                  APPS          ...
“I have two bus options.Which one arrives first?        “ When will the bus arrive at the stop                            ...
Research               Discovery:               Transit Rider AnxietyPrototyping               GOAL                ‣ Desig...
ResearchPrototypingUser TestingDevelopment
ResearchPrototypingUser TestingDevelopment
ResearchPrototypingUser TestingDevelopment
ResearchPrototypingUser TestingDevelopment
ResearchPrototypingUser TestingDevelopment
Results of an Outside-In Approach
Three Tabs:Organized by Use CaseLINES ‣ Find arrival times for any   stop or line.
Three Tabs:Organized by Use CaseFAVORITES ‣ Frequently used lines/stops ‣ Compare alternatives ‣ Everything on one screen
Three Tabs:Organized by Use CaseNEAR ME ‣ “When’s the bus coming to   this stop?” ‣ “Where’s the closest stop?”
Unique Features:Live Route“Im a long time public transit commuter, so Iknow most of the routes already. But themoment I sa...
New Technology:Real-Time Trip PlannerUNRELEASED ‣ Designed but not released
RIDERS         APPSTECHNOLOGY
RIDERS                           APPS                  TECHNOLOGY                                                   TRANSP...
Beyond Data: Designing for the Rider Experience
Beyond Data: Designing for the Rider Experience
Upcoming SlideShare
Loading in …5
×

Beyond Data: Designing for the Rider Experience

10,127 views

Published on

Presented at the Oregon Transit Conference on October 25, 2011

See my post about the talk: http://adaptivepath.com/ideas/ux-in-public-transit

You can see the video there too.

Published in: Design, Business, News & Politics

Beyond Data: Designing for the Rider Experience

  1. 1. Beyond Data:Designing for the Rider ExperienceLJUBA MILJKOVIC @LJUBA
  2. 2. .
  3. 3. We help organizations deliver great experiences .that improve people’s lives
  4. 4. Key Consulting ClientsTechnology Travel and Tourism Media & ‣ Twitter ‣ Princess Cruises Entertainment ‣ Flickr ‣ Rail Europe ‣ CNN ‣ YouTube ‣ Cathay Pacific ‣ Harvard Business ‣ Skype ‣ Vail Resorts Review ‣ Zappos ‣ NPR ‣ Blogger Consumer Brands ‣ Travel + Leisure ‣ Palm WebOS ‣ ASICS Magazine ‣ Nike ‣ BonnarooFinancial Services ‣ Crayola ‣ Disney ‣ Wells Fargo ‣ Hallmark ‣ USAA ‣ Sony Not For Profit ‣ Vanguard ‣ Samsung ‣ Creative Commons ‣ Best Buy ‣ United Nations
  5. 5. Transporter
  6. 6. Master’s Thesisat UC Berkeley
  7. 7. Used by thousandsof people every day
  8. 8. Based on researchwith transit riders
  9. 9. Creating Transporterfrom the Outside In
  10. 10. TECHNOLOGY
  11. 11. APPSTECHNOLOGY
  12. 12. APPSTECHNOLOGY
  13. 13. APPSTECHNOLOGY
  14. 14. APPSTECHNOLOGY
  15. 15. RIDERS APPSTECHNOLOGY
  16. 16. RIDERS APPS “TECHNOLOGY When will the bus arrive at a stop?
  17. 17. RIDERS APPS “TECHNOLOGY When will the bus arrive at a stop?
  18. 18. RIDERS APPS “TECHNOLOGY When will the bus arrive at a stop?
  19. 19. RIDERS APPS “TECHNOLOGY When will the bus arrive at a stop?
  20. 20. RIDERS APPS “TECHNOLOGY When will the bus arrive at a stop? “ How many stops before I need to get off the bus?
  21. 21. “ When will the bus arrive at the stop RIDERS I’m standing at? APPS “TECHNOLOGY When will the bus arrive at a stop? “ How many stops before I need to get off the bus?
  22. 22. “ When will the bus arrive at the stop RIDERS I’m standing at? APPS “ I’m on my way to the train; should I pick up the pace to catch it? “TECHNOLOGY When will the bus arrive at a stop? “ How many stops before I need to get off the bus?
  23. 23. “ When will the bus arrive at the stop RIDERS I’m standing at? APPS “ I’m on my way to the train; should I pick up the pace to catch it? “ TECHNOLOGY When will the bus arrive at a stop? “ How many stops before I need to get off the bus?Am I waiting for the bus on the right side of the street?
  24. 24. “I have two bus options.Which one arrives first? “ When will the bus arrive at the stop RIDERS I’m standing at? APPS “ I’m on my way to the train; should I pick up the pace to catch it? “ TECHNOLOGY When will the bus arrive at a stop? “ How many stops before I need to get off the bus? Am I waiting for the bus on the right side of the street?
  25. 25. Research Discovery: Transit Rider AnxietyPrototyping GOAL ‣ Design a transit app to reduce rider anxietyUser TestingDevelopment
  26. 26. ResearchPrototypingUser TestingDevelopment
  27. 27. ResearchPrototypingUser TestingDevelopment
  28. 28. ResearchPrototypingUser TestingDevelopment
  29. 29. ResearchPrototypingUser TestingDevelopment
  30. 30. ResearchPrototypingUser TestingDevelopment
  31. 31. Results of an Outside-In Approach
  32. 32. Three Tabs:Organized by Use CaseLINES ‣ Find arrival times for any stop or line.
  33. 33. Three Tabs:Organized by Use CaseFAVORITES ‣ Frequently used lines/stops ‣ Compare alternatives ‣ Everything on one screen
  34. 34. Three Tabs:Organized by Use CaseNEAR ME ‣ “When’s the bus coming to this stop?” ‣ “Where’s the closest stop?”
  35. 35. Unique Features:Live Route“Im a long time public transit commuter, so Iknow most of the routes already. But themoment I saw this app tell me where on thebus line I was while I was on the 48 inbound, “I was hooked. You can even get an estimateof how long till you get to the stop!”
  36. 36. New Technology:Real-Time Trip PlannerUNRELEASED ‣ Designed but not released
  37. 37. RIDERS APPSTECHNOLOGY
  38. 38. RIDERS APPS TECHNOLOGY TRANSPORTER transporterapp.net EMAILLjuba Miljkovic ljuba@adaptivepath.com

×