Ux and strategy design

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These are the slides for my morning session on the basics of UX and Strategy design processes.

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Ux and strategy design

  1. 1. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 1/29/2015 1
  2. 2. User Experience Strategy & Design How to conduct user research and usability evaluations by Larry Marine
  3. 3. The BIG Picture • 4 levels of design – 1. Objectives – goals and metrics – 2. Strategic – process flows (best practices) – 3. Tactical – task flows – 4. Implementation – UX/UI design
  4. 4. 5 Steps of Design • 1. Objectives – goals and metrics • 2. User Research – roles, knowledge • 3. Task Analysis – task flow optimization • 4. UX/UI Design – design to the tasks &users • 5. Evaluation – does it serve the objectives
  5. 5. Objectives • What will a successful product achieve • Goal – brief, not a mission statement • Get clarity and consensus • Identify observable metrics – How much by when
  6. 6. User Research • Half dozen representative users are enough • Subjective – Surveys – Interviews – Focus groups – Journals • Objective – Ethnographic observations
  7. 7. User Roles • Not of a person, but the hats they wear • Habits, metaphors, lingo, knowledge • Create user caricatures • Browsing Betty • Surgical Sam • Birthday Bob
  8. 8. Task Analysis • Best practices and task optimization • Triggers • Artifacts • Outcomes • Start backwards – End result, then tasks that achieve it
  9. 9. Task Flows
  10. 10. UX/UI Design • User interaction paradigms/models • Keep it simple – One task per screen • Stick to the playbook – No extra “cool” stuff • Utilize common tools or patterns – Avoid custom controls • Make the design transparent to the task
  11. 11. Design Evaluation • Expert review • Usability Testing • What gets in the way of success? – Severity of the errors
  12. 12. Severity of Errors • User Reality Result • Right Right Good • Wrong Wrong Minor, adds time • Wrong Right Major, “fix” a good result • Right Wrong Critical, data integrity
  13. 13. Yellow Pages • Objectives: Sustainable large ad customers • Users: Typical homeowner • Tasks: Find a plumber – Fix leaky basement
  14. 14. Free Evaluation • 1 ½ hour free evaluation • Try it yourself, first • Then, compare your notes to mine

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