2. Connecting eCommerce and Digital Marketing
I can launch a new
campaign and drive sales
within hours of spotting
a new trend
I can personalize my
campaigns by market and
channel so the offer is
always relevant
My content is
automatically optimized
based on performance
to maximize the impact
of each campaign.
Customers love
shopping with us as
they can access our
product catalog and
place orders on any
device or channel they
choose to.
Rapidly launch great e-commerce campaigns
EPiServer Commerce is designed for agile marketers who need to quickly respond to market changes
and run highly targeted campaigns. The platform’s web-based, drag-and-drop interface makes difficult
things easy, so you can sell more, faster, with less effort.
New user interface
2
Automatic layout
Personalize social media communication
3. Quick campaign launch
Mobile first
• Automatic design and layout: Creating a new campaign has never
• Built on responsive design and HTML5, our platform is made for
been easier – drag and drop the content, editorial and the product
range you want to promote, it will be automatically optimized for
the page and across screens
modern digital experience. Every piece of content you create is
automatically enabled and optimized for PC, mobile and tablet
• Instant preview on multiscreens, mobile and tablet: See what your
• We give your customers a true mobile first experience. You can
content will look like in real-time as you create, and switch between any device from PC, mobile and tablet view
create and edit directly on the mobile page and personalize your
content, by customer segment and device
• Do more with less: Create a block of content once and reuse it
across multiple pages, sites and channels to further speed your
time to market.
• Customers don’t just want unique experience, they expect it.
With EPiServer Commerce we’ve made it simple to create highly
targeted promotion with personalization.You can personalize your
content or media assets by demographic, location, customer data,
social media and much more.
Campaign optimization
• The self-optimizing multivariate testing feature intelligently learns
which content block works best with your customer segments
and automatically displays that content more often to help you
improve performance over time.
• Perform A/B testing on pages, text and design elements to get an
instant view of how the content performs.You can set a single goal
or group several goals into one campaign to get a complete view
of their performance.
Conversion
68,4%
A/B
Easy to use personalization engine
A/B testing
3
4. Connecting eCommerce and Digital Marketing
Market C
Market B
Market A
Market D
Market E
Grow into new markets with great
customer experience
EPiServer Commerce gets your global sites up and running quickly, and lets you reuse global catalog
across all your markets and brands, and maximize your profit wherever you operate.
One platform, multiple markets
• Create as many market segments as you need with full support in
multiple languages, payment types, currencies and shipping options.
Apply market settings to specify which products, catalogs and
promotions are active in each market, and cross merchandise to
maximize profit.
• See what your customers see in each market with easy market
preview, and be in full control of the customer experience at local
level.
Connect the omni-channel experience
Today’s customers don’t wait and convenience is key. As your global
e-commerce operation grows, the ability to ship faster and cheaper
everywhere can make or break a deal. EPiServer Commerce makes it
easy to manage your global orders with multiple stock locations. Assign,
check and manage your stock easily across your stores and fulfillment
centres to enable fast delivery and high customer satisfaction. Also,
connect online and in-store experience by letting your customers to
buy online, pick up in-store. This not only reduce shipping cost for you
and your customers, it removes the hassle of missed home delivery and
drives footfall into your store which you can up-sell and cross-sell more.
4
5. Increase B2B sales with e-commerce
Today’s business buyers are heavily influenced by consumer trends. EPiServer combines
the best of both the B2C and B2B worlds to give you a highly flexible, end-to-end
e-commerce solution to optimize your business process.
Opening a channel for online acquisition creates new ways to reach new customers.
We provide the tools you need to operationalize online selling and deliver personalized
offers for your trade customers.
Create as many business customer groups as you need with tiered pricing and specific
catalog, and run targeted promotions like volume discounts
Plus, increase convenience and improve customer experience by letting them check
out products, place and manage their business orders across multiple channels - PC,
mobile, tablet and in-store.
I can manage my global
e-commerce operation
quickly and easily by
reusing product catalog,
template and content
across all markets and
channels
I have instant access to sales
performance by market and channel
so i can improve conversions where
i need to.
My global brand is always
consistent and relevant, since
my website is personalized
and optimized for great
customer experience,
wherever they are.
My B2B customers buy
more because they can
now place and manage
their business orders
easily on any device
5
6. Connecting eCommerce and Digital Marketing
Streamline product information management
Use a single interface to easily manage your product information across your
markets and channels, and ensure a consistent customer experience. Add or
modify product information once and re-use across sites, customer and market
segments to maximize earning from each product. On-page editing so you see
exactly what your customers see across market and channels such as mobile
and tablet.
Get the right products on sale quickly
Lipstick
Run timely promotions and personalize your merchandise to amplify sales impact
• Re-using the master catalog across all your markets and brands, and save time
from cross merchandising
• Bring up the desired product range instantly with keyword search and choose
how you want your products to appear
Use keyword search for fast merchandising
• Automatically generate personalized product recommendation based on
behavioral data, free you from the need to build and maintain multiple rules
Right product. Right customer. Everytime.
We take away the pains and inefficiencies of managing multichannel catalog across all your markets and
put merchandisers in the driver’s seat.
I can now put on a new set of
merchandise every hour or whenever
I need to generate new sales
The product information
is always accurate as I
can update everything from
a single interface without
duplicating any work
6
I improve conversion rates by
delivering the right product to
the right customer every time
By reusing the global
catalog across all the
markets, I can maximize the profit from
each product with
less work
7. Brand Marketing Site + E-commerce Store
Content Management Platform
E-commerce Platform
Innovate with speed and agility
EPiServer Commerce is the only enterprise-class .Net based e-commerce platform with an integrated
CMS. The unified, open standards platform helps IT streamline business process and deliver connected
customer experience across every digital touch points quickly and easily.
Powerful and flexible
Smooth operations
EPiServer Commerce is made for innovation. Our modular framework
gives you the freedom to configure and extend depending on your
business needs.
Performance is everything to your customer experience. That ‘s why we
offer a high-performance web platform and the ability to easily scale –
whether you are a local business or an enterprise with global e-commerce
sites. You can start out with more cost-effective solutions and scale up to
support enterprise sites, with load balancing environments to enhance the
scalability, speed and reliability of your website as your business grow.
Built-in with a world-class CMS and a full suite of digital marketing tools,
our platform combines the power of content and commerce without
the need for further development
Standards-based technology ensures easy integration with every major
CRM, backend office systems and ERP platforms to help you deliver a
truly seamless customer experience
.Net based framework and open standards give you the flexibility to
extend any components or plug in certified third party technologies
from our Add-on store.
Fast and lean
With a fully functional best-practice template site, you can quickly
launch any number of multichannel e-commerce websites and start
earning profits instantly. Built on HTML5 and adaptive design, EPiServer
Commerce is natively screen-agnostic and made for modern digital
experience.You can also develop a component once and reuse it across
multiple pages, websites and channels to further accelerate your time to
market and reduce total development costs.
7
8. Connecting eCommerce and Digital Marketing
Multiscreen edit and preview
The combination of commerce and
content management alongside the tools
for personalisation and mobile make the
platform very appealing for our customers
that are keen to grow online.
Maginus
Automatic product
layout
Choose how you want your
products to appear on the page,
from horizontal and vertical view
to detailed product listing.
Horizontal view
8
Vertical view
Detailed product listing view
9. Personalization view
A/B testing dashboard
Multiple stock locations
Easy product information management
Update your product information in properties or on-page edit
Quick launch campaign
Create a new campaign page in seconds using drag-and-drop and on-page edit.
1
2
3
4
Start with a blank canvas, and
drag in your banner...
...drag in the products you
want to sell.
Add an editorial content block
to bring your brand story to
life.
This is your campaign page
ready to publish
9
10. Connecting eCommerce and Digital Marketing
COMMERCE
functions
All the tools and functionality for e-commerce managers, marketers, merchandisers and IT-architects
to succeed in their daily work.
Products and catalog features
Catalog upload
SEO support
Product Bundle of products
Ultra Fast Responsiveness
Extended Product Comparison
Capabilities
Pricing
Product Package of products
Set Start and End Date and Time
Inventory tracking
Set minimum purchase requirements
Support for product variation with
different SKUs
Set product exclusions from certain
promotions
Product associations
Customize promotions and campaigns
Asset management
Tiered pricing - Buy between 1 and 5,
get price x, buy 6 or more get price y,
etc.
Product categorization
Multi-lingual catalog editing
Merchandising
Product associations (for “You may
also like,” upselling, cross-selling,
accessory recommendations etc.)
Top sellers
10
Each store can have its own language
configuration
Multiple languages supported on a
single site
Multi-warehouse fulfilment extensibility
Configurable tax and shipping
segments/jurisdictions for various
rules for different countries, regions,
states, etc.
Pricing of SKUs by market
Boost site traffic and sales with
campaigns and promotions
Manage promotions by market
Multiple search provider technologies
Each store/site can support multiple
languages and currencies
Multi-currency
Multi-category association mangement
Extensive Filtering and Narrowing
by ANY Field Type
Multi-store, Multi-market and
multi-language
Manage your stores from a single
Commerce instance
Promotions engine
Multiple Search Capabilities
Customer segments for targeted
marketing campaigns or promotions
Assigned prices based on individual
customers, customer groups, and quantity
Recently viewed products
Intelligent search, navigation
and browsing
Can easily develop your
own promotions
Straight discounts (Fixed amount of
percentage)
Shipping discounts
Buy n of Product X and get a discount
Buy n of Product X and get one free
Buy Product X and get discount on
Product Y
Market filter and association for
product and variants
Personalization by market
Multi-language support for shipping
and payment gateways
Payment provide configuration
by market
11. EPiServer 7.5 Commerce provides an end-to-end e-commerce solutions for all your needs.
Engage the Customer
Break out of Home Market
Shopping and checkout
highlights
Create or sign into existing customer
accounts from the store
Support for multiple payment and
shipping gateways
Supports anonymous guest checkouts
Support for wish lists, cross-sells,
and recently viewed products
Customize shopping cart and
checkout wizard and workflows
however you want
Order management
Shipping to multiple addresses
in one order
Optimize your Business
Fulfilment process for managing
pick, pack and dispatch notifications
Manage return authorizations,
receipt of goods and exchanges
Order notes, including system notes
Customer management
E-mail notifications
Checkout without account/Guest
Checkout
Restrict catalogs and prices
structures a given user can see
Define customer roles,
groups and organizations
Control access of both
customers and administrators
Multiple payment methods
Add/edit/remove line items
from existing orders
Support for flat-rate shipping
per order and item
Table rates for weight and destination
Asset management
Drag and drop media files control
Upload PDFs, user guides, videos, MP3’s,
Word documents, virtually any file
for use and download from your site
Modify shipping and payment details
Support for commercial cloud storage
services for files and asset storage
Multiple addresses per order
and per line item
Image re-sampling and optimization
tools
Built-in shipping and tax
management features
Custom media meta-data
Leverage Windows Workflow
Foundation (WWF) to create
workflows and automate these processes
Provide a
Personal Service
Embrace the Connected Consumer
Catalog upload
Easy to use and intuitive user interface
Customer and user management
capabilities
Create and control promotions
and discounts
Process and view orders
Create and manage multiple catalogs
with a large number of products
Customizable reports system
Forgot Password Email from front-end
and administration panel
Marketing
Personalization criteria for: recent
orders, customer spend, customer
properties, products in basket or
wish list
Ratings and reviews against products,
including moderation and abuse
reporting gadgets
Drag and drop placement of catalog
items (categories, products, packages,
bundles and SKUs) into site content
Layout selector, used to select different
layouts for catalog items
Mobile first, multi-channel, responsive
rendering of pages
Admin features
Customizable dashboard
11
12. Unique combination of commerce and
content to deliver cohesive customer
experience
The only enterprise-class
.net e-commerce platform
with a mobile first solution
About US
EPiServer connects e-commerce and digital marketing to help business create unique customer
experiences which generates business results. EPiServer’s platform combines content, e-commerce
and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent
optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT
professionals to create superior customer experience for more than 20,000 websites worldwide.
Built on .net, and supported by a pioneering partner network of over 630 partners in over
30 countries, EPiServer’s platform gives customers the ability to deliver the right content to the
right person in the right format at a time that suits them. This approach means customers can
maximize their investment in digital marketing and increase ROI.The company was founded in 1994
and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South
Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund.
IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion
in fund commitments.
We been around since 1994
so we know what we are
talking about
EPiServer Commerce is used by
international brands such as
Electrolux, Hallmark Cards,
Giant Eagle, Intersport, C&H
and many more
EUROPEAN HQ
EPiServer AB | Regeringsgatan 67 | SE-111 56 Stockholm | Sweden | Phone: +46 (0)8 555 827 00 | info@episerver.com
UNITED STATES HQ
EPiServer Inc. | 2 Mid America Plaza, Suite 600 | Oakbrook Terrace, IL 60181 | USA | Phone: +1 630 974 3000 | salesus@episerver.com
www.episerver.com
