Buy in-stores. Download at home. Enjoy anywhere.
getting the conversation started

why are we here?
digital – hype or hyper?
publishing’s Perfect Storm?
distribution – a b...
why are we here?
the Word, and reading words
Reading without reflecting is like eating without digesting.
                         - Edmund Burke
Reading a book is like re-writing it for yourself. You bring to a novel, anything you read,
all your experience of the wor...
book                                                                             reading it.
From the moment I picked your...
volume    saying that no public reading may be given without first getting the
There is a note in the front of the

       ...
it all starts with
words on a
page
imagination
inspiration
education
so what if the relationship between author and
reader remained, but the vehicle were different?
“...2009 may well prove to be the most significant year in
                  the evolution of the book since Gutenberg hamm...
digital – hype or hyper?
                          Funny perspectives of the Internet from “back in the day”


           ...
It’s tough to make predictions, especially about the future.
                                                             ...
quick walk down memory lane




                              google homepage 1997
quick walk down memory lane




                              google homepage 1999
quick walk down memory lane




                              google homepage 2005
quick walk down memory lane




                          google homepage today
quick walk down memory lane




                          amazon homepage 1999
quick walk down memory lane




                          amazon homepage 2006
quick walk down memory lane




                          amazon homepage today
quick walk down memory lane




                              apple homepage 1998
quick walk down memory lane




                              apple homepage 2000
quick walk down memory lane




                              apple homepage today
digital – hype or hyper?
digital – hype or hyper?




                     ebook wholesale sales



                                             cr...
WORLD       U.S.   N.Y. / REGION     BUSINESS       TECHNOLOGY         SCIENCE      HEALTH        SPORTS        OPINION   ...
digital – hype or hyper?




    Amazon's Ultimate Goal

    Amazon already provides a iPhone app that relies on its propr...
AAPL FINANCIAL


                                                            digital – hype or hyper?
MacNewsWorld > Busin...
digital – hype or hyper?
Subscribe to Advertising Age today!                                                              ...
publishing’s Perfect Storm?
the low-pressure zone
                            Ride it out?
                        Go with the current?
              ...
ABA                 B&N/Borders
   CBA




                    Christian                 Seminaries/
Churches             ...
Rental Car
                                                Not-for-profits
   Fundraising                  Travel
         ...
why super distribute?
find consumers where they are


keep some control over your
pricing – in a digital world,
consumers fi...
why super distribute?
find consumers where they are


keep some control over your
pricing – in a digital world,
consumers fi...
a super-distribution technology platform
      The first multi-channel digital media platform for retail.
symtio’s multi-channel model
                                                                                             ...
sales reporting: titles, formats, channels
                     publisher



                   publisher data
           ...
Product Card Template: Audiobook
     Trim Size: 4 x 6.25”




                                                           ...
retail
retail
retail
online
Thank you.


                    Tim Close
             tim.close@symtio.com
                      847.331.8422
Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio
Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio
Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio
Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio
Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio
Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio
Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio
Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio
Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio
Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio
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Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio

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With increasing pressures from the economy, shrinking distribution, and the category-killer influence of Amazon and Google, how do publishers keep some control of their own destinies? The Symtio platform is a turnkey, multi-channel media and e-commerce content delivery platform that empowers publishers to simply and effectively diversify their presence in the emerging digital marketplace.

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Case Study: The Symtio Platform Tim Close, Senior Vice President, Symtio

  1. 1. Buy in-stores. Download at home. Enjoy anywhere.
  2. 2. getting the conversation started why are we here? digital – hype or hyper? publishing’s Perfect Storm? distribution – a brave new world? the Symtio super-distribution platform
  3. 3. why are we here?
  4. 4. the Word, and reading words
  5. 5. Reading without reflecting is like eating without digesting. - Edmund Burke
  6. 6. Reading a book is like re-writing it for yourself. You bring to a novel, anything you read, all your experience of the world. You bring your history and you read it in your own terms. - Angela Carter
  7. 7. book reading it. From the moment I picked your up until I laid it down, I convulsed with laughter. Someday I intend on - Groucho Marx
  8. 8. volume saying that no public reading may be given without first getting the There is a note in the front of the author's permission. It ought to be made much more difficult to do than that. - Robert Benchley
  9. 9. it all starts with words on a page
  10. 10. imagination
  11. 11. inspiration
  12. 12. education
  13. 13. so what if the relationship between author and reader remained, but the vehicle were different?
  14. 14. “...2009 may well prove to be the most significant year in the evolution of the book since Gutenberg hammered out his original Bible. If so, if the future is about to be rewritten, the big question becomes: How?” “Think of it as a permanent, global book club. As you read, you will know that at any given moment, a conversation is available about the paragraph or even sentence you are reading. Nobody will read alone anymore. Reading books will go from being a fundamentally private activity -- a direct exchange between author and reader -- to a community event, with every isolated paragraph the launching pad for a conversation with strangers around the world.” credit: Steven Johnson, The Wall Street Journal, Monday, April 20, 2009
  15. 15. digital – hype or hyper? Funny perspectives of the Internet from “back in the day” online, nothing really interesting will happen for one or two years, and you’ll write this Here’s what I think – You’ll go interactivity as a failure. – Barry Diller, 1995 Chairman, CEO , Interactive Corp digital world which will not come to pass. The computer hucksters have promoted a – Clifford Stoll, 1995 Times of London The information superhighway, like the Yellow Brick Road, is the route we must take to reach the Information Age...The Yellow Brick Road will not take me anywhere I want to go. The information superhighway will do no better.” - Oscar Gandy, 1994 Prof. of Communication, University of Pennsylvania
  16. 16. It’s tough to make predictions, especially about the future. - Yogi Berra Growth Engine: As a group, the Top 500 grew their online sales by 21.6% in 2007 and accounted for a total of $101.7 billion of the nation's $166 billion in online retail sales. Online Sales by Industry: A total of 148 (or 30%) of the Top 500 e-retail businesses in the U.S are owned by store-based retail chains, 82 (or 16%) by catalog and direct-marketing firms, 51 (or 10%) by consumer branded manufacturers and 219 (or 44%) by web-only retailers. Because they control an even larger share of the biggest sites, retail chains accounted for 39.9% of online sales reported by the Top 500 in 2007, catalogers 15.5%, manufacturers 13.7% and pure plays 30.9%. Online Growth by Industry: Of the 500 e-retailers ranked in the Top 500 Guide, catalogers and web-only merchants grew their online sales faster than anyone else, achieving growth rates of 30.8% and 22.2%, respectively. By comparison, consumer brand manufacturers in the Top 500 grew their e-retail sales by 21.7% and chain retailers by 18.4%. The $1 Billion Group: In 2007, fully 21 companies recorded online retail sales of $1 billion or more compared to just 17 the prior year. credit: Internet Retailer, Top 500 Guide
  17. 17. quick walk down memory lane google homepage 1997
  18. 18. quick walk down memory lane google homepage 1999
  19. 19. quick walk down memory lane google homepage 2005
  20. 20. quick walk down memory lane google homepage today
  21. 21. quick walk down memory lane amazon homepage 1999
  22. 22. quick walk down memory lane amazon homepage 2006
  23. 23. quick walk down memory lane amazon homepage today
  24. 24. quick walk down memory lane apple homepage 1998
  25. 25. quick walk down memory lane apple homepage 2000
  26. 26. quick walk down memory lane apple homepage today
  27. 27. digital – hype or hyper?
  28. 28. digital – hype or hyper? ebook wholesale sales credit: IDPF & AAP
  29. 29. WORLD U.S. N.Y. / REGION BUSINESS TECHNOLOGY SCIENCE HEALTH SPORTS OPINION ARTS STYLE TRAVEL JOBS REAL ESTATE AUTOS Search Technology Inside Technology Bits Personal Tech » Blog » Internet Start-Ups Business Computing Companies Cellphones, Cameras, Computers and more digital – hype or hyper? Amazon Posts Profit Gains as Offline Rivals Struggle Next Article in Technology (3 of 13) » Wall Street has been looking particularly closely at sales of the new Kindle. Amazon released no new sales numbers, but Mr. Khan estimated that the company could sell Mark Lennihan/Associated Press Jeffrey P. Bezos, Amazon’s chief, said sales of the Kindle 2 e-book reader had “exceeded our most optimistic expectations.” more than half a million units this year and generate more than $96 million in revenue By BRAD STONE Published: April 23, 2009 SIGN IN TO E-MAIL from the sale of digital books and other media for the stand-alone device and other Amazon.com has joined Apple among the ranks of technology firms PRINT mobile devices like the iPhone and iPod Touch. that are still growing robustly despite a shrinking economy. REPRINTS Tech Update SHARE Amazon, the online retailer based in Sign up for Tech Update: an afternoon e-mail newsletter Seattle, posted stronger- Related Jeffrey P. earnings during the Bezos, Amazon’s chief executive,thesaid Kindle the Web. had “exceeded our most sales with latest tech news spanning than-expected Times Topics: Amazon.com Inc. optimistic expectations.” slow winter months, attracting See Sample | Privacy Policy cost-conscious consumers with offers Subscribe to Technology RSS Feeds of free shipping and competitive prices for its wide variety of Technology News Bits Blog products. Personal Tech Internet Start-Ups Pogue’s Posts Business Companies Amazon’s net profit rose 24 percent, to $177 million, or 41 cents a share, in the quarter Computing credit: The New York Times ending March 31, up from $143 million, or 34 cents a share, in the same quarter a year MOST POPULAR - TECHNOLOGY earlier. E-MAILED BLOGGED The company’s first-quarter revenue climbed 18 percent, to $4.89 billion, slightly surpassing Wall Street’s expectations. Analysts polled by Thomson Reuters on average had expected $4.76 billion in revenue. Some analysts say Amazon has benefited from the downturn, with struggles at the Borders book chain, the bankruptcy of Circuit City and turbulence at a rival, eBay, all
  30. 30. digital – hype or hyper? Amazon's Ultimate Goal Amazon already provides a iPhone app that relies on its proprietary Kindle e- book technology. However, its purchase of Stanza can put it on other screens while expanding choices for potential customers, Enderle said. quot;They're looking for breadth. They're creating a platform that will attract people so that Amazon becomes the favored back-end technology. They're trying to Microsoft the market, so, in effect, they want to be hardware-independent and be the glue that holds it all together. [What] Microsoft successfully did with the operating system, Amazon's trying to do with the e-book platform.quot; – E-Commerce Times, April 28, 2009
  31. 31. AAPL FINANCIAL digital – hype or hyper? MacNewsWorld > Business > AAPL Financial | Read Next Article in AAPL Financial April 24, 2009 09:37:44 AM Please note that this material is copyright protected. It is illegal to display or reproduce this article without permission for any commercial purpose, including use as marketing or public relations literature. To obtain reprints of this article for authorized use, please call a sales representative at (818) 461-9700 or visit http://www.ectnews.com/about/reprints/. Apple Rolls In With Record-Breaking Q2 Print Version By Richard Adhikari MacNewsWorld E-Mail Article 04/23/09 1:26 PM PT Reprints In its second fiscal quarter of the year, Apple took in more revenue than it did in any non-holiday quarter in its history, the company disclosed Wednesday. Sales grew 123 percent year-over-year, with the iPhone 3G taking much of the credit. Apple stock shot up to over $125 on the news, a 3 percent gain. More Details Once again, Apple (Nasdaq: AAPL) topped analysts' expectations as it disclosed its second fiscal quarter financial results after the markets closed on Wednesday. International sales accounted for 46 percent of Apple's revenue in the second quarter. Macintosh sales were down 3 percent YoY to In a bid to push more analysts overall slump way they calculate itsHowever, iPod sales grew by 3 percent YoY to 11.01 million units. 2.22 million units due to the to review the in demand for PCs. earnings, Apple posted non-GAAP (Generally Accepted Accounting Principles) figures in addition to the normal GAAP figures. As expected, iPhone sales shot through the roof. They were up 123 percent YoY, with 3.79 million units sold in the last quarter alone. While overall sales were Apple from the company's first first quarter -- as expected, since Apple traditionally does best during the holiday That's what's spurring down to release non-GAAP figures. season -- Q2 was, revenue-wise, the best non-holiday quarter in the company's history. Consumers are laying down their cash for the iPhone 3G like there's no tomorrow. The iPhone remains the jewel in Apple's crown, with sales growing 123 percent year over year (YoY). During the first quarter of iPhone 3G availability, which ended Sept. 27, 2008, 6.9 million units were sold, Apple reported. That exceeded News of Apple's performance boosted its share prices and provided a quick pick-me-up for investors when markets opened. the 6.1 million first-generation iPhone sales tally for the previous five quarters combined. However, Apple lowered the revenue and earnings per share (EPS) figures in its guidance for the third quarter, which ends in June. Rolling in Dough Apple's GAAP revenue for the quarter was US$8.16 billion, up $650 million, or 8.6 percent, over the $7.51 billion it chalked up during the same quarter last year. credit: Mac News GAAP net quarterly profit was $1.21 billion with $1.33 EPS. Year-ago figures were $1.05 billion and $1.16. That gives Apple a YoY growth of 15 percent in net profit and nearly the same percentage in EPS. Gross margin was 36.4 percent, compared with 32.9 percent a year ago. GAAP in the Results quot;Apple's forecasts are always conservative,quot; analyst Rob Enderle, principal at the Enderle Group, told MacNewsWorld. quot;They significantly
  32. 32. digital – hype or hyper? Subscribe to Advertising Age today! April 27, 2009 Login | Register Now Search Advertising Age Advanced Search More from Ad Age: Creativity AdAgeChina Bookstore Jobs Sign up for E-mail Newsletters HOME Latest News Agency News CMO Strategy DataCenter Digital 3 MINUTE AD AGE VIDEO Global News Hispanic Marketing Andrew Robertson's Chocolate Mail and Madison+Vine Tree-house Stories MediaWorks TalentWorks E-mail License Content Print Comment RSS This Week's Issue COLUMNS Stay on top of the news and stay ahead of the game—sign up for e-mail newsletters now! Jonah Bloom BBDO CEO Waves the Flag for His Proximity Network Rance Crain Publishers Seize on iPhone as The Media Guy Teressa Iezzi Great White Digital Hope for Al Ries Print Lenore Skenazy Guest Columnists Industry Progressing from Replicas of Issues to Formats BLOGS & PODS Better Suited to Small Screen Adages by Nat Ives The Big Tent Bob Garfield Published: April 27, 2009 Campaign Trail DigitalNext GenNext NEW YORK (AdAge.com) -- Can the Jesus phone resurrect print's GoodWorks hopes for paid digital content? Power 150 ROAD TO THE UPFRONT 2009 Small Agency Diary Several players, from ambitious software developers to arcane TV Marketplace Ready When Marketers Songs For Soap auditing bodies, are suddenly converging this spring to hasten the Are Top Work arrival of a long-awaited quot;iPod for print.quot; It might just be the Video iPhone. So far magazines and newspapers have built applications chiefly for the iPhone -- and the surprisingly popular iPod Touch -- that riff on their core editorial missions. Witness Condé Nast Digital's Whether Money's Spent in Upfront or Scatter, Style.com app, which plays video of Fashion Week runway shows, Networks Ready to Sell or Lucky magazine's shopping app, which helps users find nearby stores with certain shoes or bags in stock. SPECIAL REPORT
  33. 33. publishing’s Perfect Storm?
  34. 34. the low-pressure zone Ride it out? Go with the current? Set a new course? the hurricane the Nor’Easter
  35. 35. ABA B&N/Borders CBA Christian Seminaries/ Churches Universities Publishers Specialty Wholesale Mass Retail Clubs Traditional Book Distribution
  36. 36. Rental Car Not-for-profits Fundraising Travel Companies Movie theaters organizations organizations Boy Scouts Airlines ABA B&N/Borders CBA Girl Scouts Wireless Reading Clubs Hotel Chains Corporations Companies Christian Seminaries/ Coffee Houses Publishers Universities brand-centric Social retailers Networking Sites Bloggers Airport Shops Specialty Wholesale Mass Retail Mass Retail Community Clubs television Web Sites Supermarkets shopping channels Churches Schools Cruise lines direct-to- Drug Stores consumer super distribution
  37. 37. why super distribute? find consumers where they are keep some control over your pricing – in a digital world, consumers find a voice and aren’t afraid to use it super distribution
  38. 38. why super distribute? find consumers where they are keep some control over your pricing – in a digital world, consumers find a voice and aren’t afraid to use it some entities coming into play have the money to compete with the likes of Amazon, Apple, and Google put the power in the right hands – consumers and advocates super distribution
  39. 39. a super-distribution technology platform The first multi-channel digital media platform for retail.
  40. 40. symtio’s multi-channel model ...allows retailers and content providers to sell A low-cost, high-margin bridge comprehensive digital media formats online between digital media in brick that with no inventory investment to compete with and mortar... Amazon and Google 4 x 6.25” Trim Size: obook MP3 Audi have and may abducted , has been in ned shack hter, Missy an abando gest daug The Shack e found in ilips’ youn idenc Allen Ph rding to ev m Mackenzie rently fro ered, acco note, appa ally murd receives a been brut later Mack . Four years Oregon ekend. ack for a we to that sh ily th his fam New what was grace” wi Young hlands of fulness of William P. the “waste in the hig y parents w enjoys missionar ult, and no g ad and youn as a child in the Paci th: ate Le ng Approxim Narrator: at(s): e File Form Availabl DO number 1. 16-digit PIN 2. Enter the d enjoy wnload, an 3. Click Do
  41. 41. sales reporting: titles, formats, channels publisher publisher data warehouse symtio ftp media files meta data symtio .com (onix feed, csv) media platform graphics drive tags retailer web site title cards @ retail data flow model – publisher
  42. 42. Product Card Template: Audiobook Trim Size: 4 x 6.25” USD $27.99 MP3 Audiobook ISBN 9781598594195 AUDIOBOOK The Shack Mackenzie Allen Philips’ youngest daughter, Missy, has been abducted and may have been brutally murdered, according to evidence found in an abandoned shack in Oregon. Four years later Mack receives a note, apparently from God, inviting him back to that shack for a weekend. What he nds there will change Mack’s world forever. William P. Young was born a Canadian and raised among a stone-age tribe by his missionary parents in the highlands of what was New Guinea. He su ered great loss as a child and young adult, and now enjoys the “wastefulness of grace” with his family in the Paci c Northwest. Approximate Length: 8:30 hours Listen on Popular Devices Such As: Narrator: Roger Mueller iPhone, iPods, Zune, Creative ZEN, Available File Format(s): MP3 iRiver players, Sansa, Windows or Mac Computers and other MP3 players DOWNLOAD INSTRUCTIONS 0000-0000-0000-0000 1. Login at www.symtio.com/download 2. Enter the 16-digit PIN number GENTLY SCRATCH TO REVEAL 16 DIGIT PIN 3. Click Download, and enjoy TERMS AND CONDITIONS Card redeemable only at www.symtio.com. Downloading is subject to prior acceptance of usage terms. Compatible hardware, software and internet access (fees may apply) required. As of April 1, 2009, content is available in the format(s) shown above. Check website for additional formats. No refunds or exchanges allowed. Card may not be used to purchase any other merchandise. Symtio is not responsible for any lost or stolen cards or use without the owner’s permission. Void where prohibited. Not for resale. Subject to full terms and conditions, visit www.symtio.com/terms. Taxes may apply in certain states. Content purchased from Symtio is for personal lawful use only. Symtio is a trademark of Zondervan. All rights reserved. Cards purchased at a retail store location have no value until activated at the sales register. XX% SCARTSM by vibme Cert no. XXX-XXX-000 FOR STORE USE ACTIVATION BARCODE Cards purchased at a retail store location have no value until activated at the sales register. Product ID 0-000-00000-0 sample barcode goes to check out the consumer chooses their titles the POS system makes a web call to Symtio’s servers and the card is activated the card is activated at POS the consumer goes online to redeem and ebits.net locker allows consumer to download access and download purchases data flow model – consumer
  43. 43. retail
  44. 44. retail
  45. 45. retail
  46. 46. online
  47. 47. Thank you. Tim Close tim.close@symtio.com 847.331.8422

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