Five Threads Towards ThresholdBob Carlton                 Jen HowverKirkus Reviews   VOD Communications, Inc.
Take adeep breathand count to11........
In the last 11 seconds.....                              2
2015: The Threshold• Consumers harder to catch• Digital natives• Passive viewers are passé• Distraction as Entertainment• ...
Consumers are changinghow they make buying decisions                                 4
Technology is increasingly the fabric people live in                             5
The nature ofstorytelling is expanding                            6
Five Threads         Personal           ExperientialSocial              Local                  Mobile
Social   I can read, experience,   share, discuss with my   friends
Local  My location and activity  can be incorporated  into my reading  experience
Mobile   I can get it anytime,   anywhere
Personal    I can make it my own
Experiential      Itʼs more than just      reading words
Five Threads         Personal           ExperientialSocial              Local                  Mobile
Future of “Writing”•   crowdsourced•   social•   experiential; interactive•   not just for a print or ebook               ...
Future of “Reading”•   mobile•   social•   personal•   experiential•   not just words                             9
Future of Publishing                     Stop thinking of                         ourselves as                    Book Pub...
Future of Publishing                       11
Future of Publishing                       13
Future of PublishingThe editorial process changes:                       •   not just editing                           wo...
Future of PublishingThe acquisitions process changes:                   •   Authors don’t NEED                       us an...
Future of PublishingThe marketing game changes:    .....leverage our influencers rather than                              o...
Five Threads         Personal           ExperientialSocial              Local                  Mobile
Technology Horizon• HTML5 vs. downloadable apps• NFC (Near Field Communication) for payment/offers/loyalty• Consumer led m...
Where is retail going?                         13
Critical Success Factors for 2015                               14
Jen Howver                       jen@vodcommunications.com                                     @jenhowver                 ...
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Bob Carlton/Jen Howver - 5 Threads Towards Threshold: What Writing, Publishing & Reading Will Look like in 2015

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In 1455 Gutenberg published his 42-line Bible, which began publishing as we’ve known it. For more than 600 years, an ecosystem has developed around movable type, mass production and a mature media type – the physical book. In 1980, what we now know as the Web began as Tim Berners-Lee and colleagues around the globe collaborated. By 2015, how we write, publish & read will cross the threshold between the Gutenberg era & the Berners-Lee era. In this session, we’ll discuss the 5 threads that are driving this threshold.

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Bob Carlton/Jen Howver - 5 Threads Towards Threshold: What Writing, Publishing & Reading Will Look like in 2015

  1. 1. Five Threads Towards ThresholdBob Carlton Jen HowverKirkus Reviews VOD Communications, Inc.
  2. 2. Take adeep breathand count to11........
  3. 3. In the last 11 seconds..... 2
  4. 4. 2015: The Threshold• Consumers harder to catch• Digital natives• Passive viewers are passé• Distraction as Entertainment• Gaming blows up• A trans-platform/platform-agnostic world 3
  5. 5. Consumers are changinghow they make buying decisions 4
  6. 6. Technology is increasingly the fabric people live in 5
  7. 7. The nature ofstorytelling is expanding 6
  8. 8. Five Threads Personal ExperientialSocial Local Mobile
  9. 9. Social I can read, experience, share, discuss with my friends
  10. 10. Local My location and activity can be incorporated into my reading experience
  11. 11. Mobile I can get it anytime, anywhere
  12. 12. Personal I can make it my own
  13. 13. Experiential Itʼs more than just reading words
  14. 14. Five Threads Personal ExperientialSocial Local Mobile
  15. 15. Future of “Writing”• crowdsourced• social• experiential; interactive• not just for a print or ebook 8
  16. 16. Future of “Reading”• mobile• social• personal• experiential• not just words 9
  17. 17. Future of Publishing Stop thinking of ourselves as Book Publishers or Gatekeepersand start practicing asSTORYTELLERS OR EXPERIENCE CREATORS 12
  18. 18. Future of Publishing 11
  19. 19. Future of Publishing 13
  20. 20. Future of PublishingThe editorial process changes: • not just editing words • designing experiences; using content architects 10
  21. 21. Future of PublishingThe acquisitions process changes: • Authors don’t NEED us anymore • Give them a reason to... 14
  22. 22. Future of PublishingThe marketing game changes: .....leverage our influencers rather than our influence 15
  23. 23. Five Threads Personal ExperientialSocial Local Mobile
  24. 24. Technology Horizon• HTML5 vs. downloadable apps• NFC (Near Field Communication) for payment/offers/loyalty• Consumer led mobile health for monitoring/diagnosis/wellness• Rapid enterprise adoption of tablets for productivity• Tipping Point -- > 50% population in developed markets will have Smartphone 14
  25. 25. Where is retail going? 13
  26. 26. Critical Success Factors for 2015 14
  27. 27. Jen Howver jen@vodcommunications.com @jenhowver 847-485-9863Bob Carltonbcarlton@kirkusreviews.com650-454-6141

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