Antony McGregor Dey (CEO link.me/QM Codes) - After the Scan: Mobile Content

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Now that someone has scanned your code, what's next?What is the best strategy for creating a great mobile experience? What do you want your mobile site achieve and what is the best design and content …

Now that someone has scanned your code, what's next?What is the best strategy for creating a great mobile experience? What do you want your mobile site achieve and what is the best design and content format? During this session Antony will talk about and give examples of best mobile site design practices.

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  • 1. Mobile CRM Do you know your readers? Check-in Unlock ConnectThursday, May 12, 2011
  • 2. Est. early 2009 Pioneers in interactive print Founded by a recognized industry leader Backed by Hitwise founder: Andrew Barlow Government investment: Film Victoria Significant market development Objective Create a deeper engagement between publishers and their readersThursday, May 12, 2011
  • 3. In a fragmented media landscape, youʼre competing for time...Thursday, May 12, 2011
  • 4. Over 1 Million Copies sold... But, Who are they? When were they reading it? How can you reach them again?Thursday, May 12, 2011
  • 5. Connect directly with your readers Make them repeat customersThursday, May 12, 2011
  • 6. Readers to and “Check-in” “Unlock” “Connect” Bonus Content Scan the Your Podcasts, Photos, Code reading Videos and Author or SMS audience BlogsThursday, May 12, 2011
  • 7. CONTENTThursday, May 12, 2011
  • 8. “DVD Extras”, for booksThursday, May 12, 2011
  • 9. SMS CONRAD to READIT (734348)Thursday, May 12, 2011
  • 10. Thursday, May 12, 2011
  • 11. Thursday, May 12, 2011
  • 12. SMS VENICE to READIT (732348)Thursday, May 12, 2011
  • 13. Thursday, May 12, 2011
  • 14. Thursday, May 12, 2011
  • 15. Leverage the Long Tail Check-ins grow for the life of the book Readers “check-in” to unlock bonus content Check-Ins over 20 months? 12% of total sales!Thursday, May 12, 2011
  • 16. Thursday, May 12, 2011
  • 17. New marketing tools for authors to build their fan base Identify regional trends Send live event reminders Track engagements from multiple channels: Radio, TV, magazines, newspapers New connection with fans Authors use events & activities to build a databaseThursday, May 12, 2011
  • 18. Track media placement Print ads PR & reviews 15,119 hits 18,533 hits Phone Hits Street ads iPhone Blackberry 10,839 9,388 21,254 hits Nokia N95 7,282 Samsung A790 2,674 Motorola Razr 6,928Thursday, May 12, 2011
  • 19. Thursday, May 12, 2011
  • 20. Leverage your digital content Connect with your readers Antony McGregor Dey antony@link.me http://link.me @linkmetweetsThursday, May 12, 2011