Antony McGregor Dey (CEO link.me/QM Codes) - After the Scan: Mobile Content

•

0 likes•1,716 views

Now that someone has scanned your code, what's next?What is the best strategy for creating a great mobile experience? What do you want your mobile site achieve and what is the best design and content format? During this session Antony will talk about and give examples of best mobile site design practices.

Business

Mobile CRM

Do you know your readers?
Check-in Unlock Connect

Thursday, May 12, 2011

Est. early 2009
Pioneers in interactive print
Founded by a recognized industry leader

Backed by
Hitwise founder: Andrew Barlow
Government investment: Film Victoria

Significant market development

Objective
Create a deeper engagement between
publishers and their readers

Thursday, May 12, 2011

In a fragmented media landscape,
youʼre competing for time...

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Over 1 Million Copies
sold...
But,

Who are they?

When were they reading it?

How can you reach them again?

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Connect directly with your readers

Make them repeat customers

Thursday, May 12, 2011

Readers to and
“Check-in” “Unlock” “Connect”

Bonus Content
Scan the Your
Podcasts, Photos,
Code reading
Videos and Author
or SMS audience
Blogs

Thursday, May 12, 2011

“DVD Extras”, for books

Thursday, May 12, 2011

SMS CONRAD
to
READIT (734348)

Thursday, May 12, 2011

SMS VENICE
to
READIT (732348)

Thursday, May 12, 2011

Leverage the Long Tail Check-ins grow for the life of the
book

Readers “check-in”
to unlock bonus
content Check-Ins over 20 months?
12% of total sales!
Thursday, May 12, 2011

New marketing tools for authors to build their fan base

Identify regional trends

Send live event reminders

Track engagements from
multiple channels: Radio, TV,
magazines, newspapers

New connection with fans

Authors use events & activities
to build a database
Thursday, May 12, 2011

Track media placement

Print ads
PR & reviews 15,119 hits
18,533 hits

Phone Hits

Street ads iPhone

Blackberry
10,839

9,388

21,254 hits Nokia N95 7,282

Samsung A790 2,674

Motorola Razr 6,928

Thursday, May 12, 2011

Leverage your digital content
Connect with your readers

Antony McGregor Dey
antony@link.me
http://link.me
@linkmetweets

Thursday, May 12, 2011

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1. Mobile CRM Do you know your readers? Check-in Unlock Connect Thursday, May 12, 2011

2. Est. early 2009 Pioneers in interactive print Founded by a recognized industry leader Backed by Hitwise founder: Andrew Barlow Government investment: Film Victoria Significant market development Objective Create a deeper engagement between publishers and their readers Thursday, May 12, 2011

3. In a fragmented media landscape, youʼre competing for time... Thursday, May 12, 2011

4. Over 1 Million Copies sold... But, Who are they? When were they reading it? How can you reach them again? Thursday, May 12, 2011

5. Connect directly with your readers Make them repeat customers Thursday, May 12, 2011

6. Readers to and “Check-in” “Unlock” “Connect” Bonus Content Scan the Your Podcasts, Photos, Code reading Videos and Author or SMS audience Blogs Thursday, May 12, 2011

7. CONTENT Thursday, May 12, 2011

8. “DVD Extras”, for books Thursday, May 12, 2011

9. SMS CONRAD to READIT (734348) Thursday, May 12, 2011

10. Thursday, May 12, 2011

11. Thursday, May 12, 2011

12. SMS VENICE to READIT (732348) Thursday, May 12, 2011

13. Thursday, May 12, 2011

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15. Leverage the Long Tail Check-ins grow for the life of the book Readers “check-in” to unlock bonus content Check-Ins over 20 months? 12% of total sales! Thursday, May 12, 2011

16. Thursday, May 12, 2011

17. New marketing tools for authors to build their fan base Identify regional trends Send live event reminders Track engagements from multiple channels: Radio, TV, magazines, newspapers New connection with fans Authors use events & activities to build a database Thursday, May 12, 2011

18. Track media placement Print ads PR & reviews 15,119 hits 18,533 hits Phone Hits Street ads iPhone Blackberry 10,839 9,388 21,254 hits Nokia N95 7,282 Samsung A790 2,674 Motorola Razr 6,928 Thursday, May 12, 2011

19. Thursday, May 12, 2011

20. Leverage your digital content Connect with your readers Antony McGregor Dey antony@link.me http://link.me @linkmetweets Thursday, May 12, 2011

Antony McGregor Dey (CEO link.me/QM Codes) - After the Scan: Mobile Content

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