Mobile CRM                          Do you know your readers?                         Check-in     Unlock     ConnectThurs...
Est. early 2009                       Pioneers in interactive print                  Founded by a recognized industry lead...
In a fragmented media landscape,                             youʼre competing for time...Thursday, May 12, 2011
Over 1 Million Copies                                sold...                                             But,             ...
Connect directly with your readers                         Make them repeat customersThursday, May 12, 2011
Readers                   to               and   “Check-in”               “Unlock”         “Connect”                      ...
CONTENTThursday, May 12, 2011
“DVD Extras”, for booksThursday, May 12, 2011
SMS CONRAD                               to                         READIT (734348)Thursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
SMS VENICE                                to                         READIT (732348)Thursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
Leverage the Long Tail        Check-ins grow for the life of the                                                          ...
Thursday, May 12, 2011
New marketing tools for authors to build their fan base                                  Identify regional trends         ...
Track media placement                                        Print ads                         PR & reviews   15,119 hits ...
Thursday, May 12, 2011
Leverage your digital content                          Connect with your readers                               Antony McGr...
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Antony McGregor Dey (CEO link.me/QM Codes) - After the Scan: Mobile Content

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Now that someone has scanned your code, what's next?What is the best strategy for creating a great mobile experience? What do you want your mobile site achieve and what is the best design and content format? During this session Antony will talk about and give examples of best mobile site design practices.

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Transcript of "Antony McGregor Dey (CEO link.me/QM Codes) - After the Scan: Mobile Content"

  1. 1. Mobile CRM Do you know your readers? Check-in Unlock ConnectThursday, May 12, 2011
  2. 2. Est. early 2009 Pioneers in interactive print Founded by a recognized industry leader Backed by Hitwise founder: Andrew Barlow Government investment: Film Victoria Significant market development Objective Create a deeper engagement between publishers and their readersThursday, May 12, 2011
  3. 3. In a fragmented media landscape, youʼre competing for time...Thursday, May 12, 2011
  4. 4. Over 1 Million Copies sold... But, Who are they? When were they reading it? How can you reach them again?Thursday, May 12, 2011
  5. 5. Connect directly with your readers Make them repeat customersThursday, May 12, 2011
  6. 6. Readers to and “Check-in” “Unlock” “Connect” Bonus Content Scan the Your Podcasts, Photos, Code reading Videos and Author or SMS audience BlogsThursday, May 12, 2011
  7. 7. CONTENTThursday, May 12, 2011
  8. 8. “DVD Extras”, for booksThursday, May 12, 2011
  9. 9. SMS CONRAD to READIT (734348)Thursday, May 12, 2011
  10. 10. Thursday, May 12, 2011
  11. 11. Thursday, May 12, 2011
  12. 12. SMS VENICE to READIT (732348)Thursday, May 12, 2011
  13. 13. Thursday, May 12, 2011
  14. 14. Thursday, May 12, 2011
  15. 15. Leverage the Long Tail Check-ins grow for the life of the book Readers “check-in” to unlock bonus content Check-Ins over 20 months? 12% of total sales!Thursday, May 12, 2011
  16. 16. Thursday, May 12, 2011
  17. 17. New marketing tools for authors to build their fan base Identify regional trends Send live event reminders Track engagements from multiple channels: Radio, TV, magazines, newspapers New connection with fans Authors use events & activities to build a databaseThursday, May 12, 2011
  18. 18. Track media placement Print ads PR & reviews 15,119 hits 18,533 hits Phone Hits Street ads iPhone Blackberry 10,839 9,388 21,254 hits Nokia N95 7,282 Samsung A790 2,674 Motorola Razr 6,928Thursday, May 12, 2011
  19. 19. Thursday, May 12, 2011
  20. 20. Leverage your digital content Connect with your readers Antony McGregor Dey antony@link.me http://link.me @linkmetweetsThursday, May 12, 2011

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