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During the two day launch of the Alliance for Materials (MatVal) in Rome, ECIA presented itself and discussed the possibilities of materials for the creative industries. Eva Olde Monnikhof, project manager of ECIA, emphasized the possibilities creative entrepreneurs have the “classic” materials industries to offer. In her presentation she showed examples of design products made out of old milk bottles (lamps), solarpanels (a coat) and former KLM-uniforms (a bag). The main question from the audience after the presentation was: “How much is the coat, and where can we get it?” Proving that solar panels can look incredibly stylish.