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Enterprise and Industry 
Future EU policy for 
creative industries as 
an emerging industry 
European Creative Industries ...
Awareness needed of the fact that creative industries… 
• offer 6.7 million jobs (3%) & contribute to 3.3% of GDP (EU27) 
...
Actions needed given that creative industries… 
• are still wrongly perceived as risky 
• face difficulties in accessing f...
Popakademie Baden-Württemberg 5
Policy agenda to maximise the innovative 
contributions of Europe’s creative industries 
Input for 
Creative Europe 
Horiz...
7
Why clusters? SMEs are more innovative! 
Source: European Commission 2006 Innobarometer on clusters‘ role in facilitating ...
Creative industries cluster 
Pop Academy Baden-Wurttemberg 9 
Creative industries's share of regional emplyoment
Why cross-sectoral collaboration matters? 
...offers opportunities for new knowledge combinations 
and innovation. 
... sh...
Nurturing emerging industries
Example: Experience Industries 
12
Some findings from the public consultations 
on the experience industries 
- - Partial support to statement that “experien...
Towards a systemic approach 
Focus only on research and technological innovation Focus on all forms of knowledge and innov...
Horizon2020: Cluster facilitated projects for 
new industrial value chains 
Challenges Objectives Measures 
Reindustrialis...
16 
Role of cluster organsations
Large-Scale Demonstrator 
#large-scale 
demonstrator: real life 
test of novel solutions to 
actual 'problem' driven 
by s...
Cluster facilitated projects for new 
industrial value chains: INNOSUP-1-2015 
Call open since 
25/07/2014 
Deadline 1: 
1...
Focus areas of applications of CIP initiative on emerging industries
SMEs: Clusters and Emerging Industries Unit (D5) 
SMEs and Entrepreneurship Directorate 
European Commission, Enterprise a...
Creative Industries related links 
Communication (2012) “Promoting cultural and creative sectors for growth and jobs in th...
ICT for the creative 
industries 
ECIA Closing Conference 
Amsterdam, 27-28 November 2014 
Mikolt Csap 
DG CNECT G2 Creati...
Cultural and Creative Industries 
Advertising 
and 
marketing 
Design and 
designer 
fashion 
Architecture 
Film, TV, 
vid...
Cultural and Creative Industries 
9% growth 
rate from 
2007-2011 
14 million 
jobs in EU 
392,000 
companies in 
UK, DE a...
3 INTERLINKED SECTORS 
TV & Radio 
C 
R 
E 
A 
T 
I 
V 
E 
/ 
C 
U 
L 
T 
U 
R 
E 
C 
O 
M 
M 
E 
R 
C 
E 
/ 
D 
I 
S 
T 
...
Creative industries and ICT 
Craft 
Advertising 
Architecture 
Fashion 
Arts 
Design 
Press & Publishing 
Performing Arts ...
STRENGTHS 
• Well established 
European Creative 
Industries 
• Excellent ICT Research 
expertise relevant for CI 
• Acces...
New European Media 
Connected Media & Content for Innovation and 
Creativity in digital Europe 
http://nem-initiative.org/...
Carsten Schierenbeck: Future EU Policy for Creative Industries as an emerging industry
Carsten Schierenbeck: Future EU Policy for Creative Industries as an emerging industry
Carsten Schierenbeck: Future EU Policy for Creative Industries as an emerging industry
Carsten Schierenbeck: Future EU Policy for Creative Industries as an emerging industry
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Carsten Schierenbeck: Future EU Policy for Creative Industries as an emerging industry

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Keynote by Carsten Schierenbeck @ ECIA Closing Conference on November 28 2014 in Amsterdam (The Netherlands).

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Carsten Schierenbeck: Future EU Policy for Creative Industries as an emerging industry

  1. 1. Enterprise and Industry Future EU policy for creative industries as an emerging industry European Creative Industries Alliance Conference “Create! Innovate! Grow!”, Amsterdam, 28.11.2014 Carsten Schierenbeck SMEs: Clusters and Emerging Industries
  2. 2. Awareness needed of the fact that creative industries… • offer 6.7 million jobs (3%) & contribute to 3.3% of GDP (EU27) • grow faster (3.5% versus 1% employment growth in 2000-07) • are dominated by micro-firms (95% have fewer than 10 staff) in numbers but are sometimes driven by large multi-nationals • innovate more (32% product innovation versus 21% in the UK) • support innovation in other industries (46% in Austria) • comprise large shares of self-employed & skilled professionals • feature a high degree of supply-chain and inter-firm linkages • concentrate in major cities, often organised in regional clusters 3
  3. 3. Actions needed given that creative industries… • are still wrongly perceived as risky • face difficulties in accessing finance • are rarely adequately addressed by economic and innovation policies • often lack professional networking and customised business support • have yet to overcome sectoral silos
  4. 4. Popakademie Baden-Württemberg 5
  5. 5. Policy agenda to maximise the innovative contributions of Europe’s creative industries Input for Creative Europe Horizon 2020 COSME Digital Agenda …and other EU strategies and and programmes
  6. 6. 7
  7. 7. Why clusters? SMEs are more innovative! Source: European Commission 2006 Innobarometer on clusters‘ role in facilitating innovation in Europe and 2008 Staff Working Document on the concept of clusters and cluster policies and their role for competitiveness and innovation: Main statistical results and lessons learned. See http://ec.europa.eu/enterprise/policies/innovation/policy/clusters
  8. 8. Creative industries cluster Pop Academy Baden-Wurttemberg 9 Creative industries's share of regional emplyoment
  9. 9. Why cross-sectoral collaboration matters? ...offers opportunities for new knowledge combinations and innovation. ... shapes new products, value chains and industries. ... diversifies specialisation patterns that are more likely to boost economic prosperity.
  10. 10. Nurturing emerging industries
  11. 11. Example: Experience Industries 12
  12. 12. Some findings from the public consultations on the experience industries - - Partial support to statement that “experience economy evolves at the borders between creative industries, leisure and sport, tourism, entertainment and eco-industries” (not eco-industries) - - More views that there is no need for specialised organisations division of opinions - - Awareness raising& new business models & service offerings needed - - Need for cross-sectoral collaboration and finance Mannheim17 April 2013 Popakademie Baden-Württemberg 13
  13. 13. Towards a systemic approach Focus only on research and technological innovation Focus on all forms of knowledge and innovation Support service innovation as such Support transformation through service innovation Support individual specialised firms Support clusters or networks of related firms Focus on a given set of service sectors Focus on manufacturing and services Copy-paste best practice Search for the next practice Follow growth trends without reflection Capitalise upon regional competences for the development of emerging industries Follow a horizontal approach without specific target Follow a systemic approach Follow a narrow sectoral approach Follow a cross-sectoral approach Launch pilot projects in isolation Launch large-scale demonstration projects through a systemic approach Find a problem for an innovation (i.e. searching commercialisation) Find an innovation that can solve a problem (i.e. addressing challenges) http://ec.europa.eu/enterprise/policies/sme/regional-sme-policies
  14. 14. Horizon2020: Cluster facilitated projects for new industrial value chains Challenges Objectives Measures Reindustrialise EU's industrial base Develop long-term internationally competititive goods and services Create new industrial value chains Support development of emerging industries in Europe Contribute to regional smart specialisation strategies Support cross-sectoral and cross-regional cooperation Support innovation activities Improve business environment through open collaboration spaces http://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/2350-innosup-1-2015.html 15
  15. 15. 16 Role of cluster organsations
  16. 16. Large-Scale Demonstrator #large-scale demonstrator: real life test of novel solutions to actual 'problem' driven by strong partnership and strategic use of resources 17
  17. 17. Cluster facilitated projects for new industrial value chains: INNOSUP-1-2015 Call open since 25/07/2014 Deadline 1: 18 At least 75% to support innovation in SMEs Overall Budget 2015-2020: EUR 140 Million Budget 2015: EUR 24.9 Million Two-stage submission procedure Support for 5-10 projects per year Standard eligibility criteria Deadline 1: 30/04/2015 Deadline 2: 09/09/2015 First stage concept note of 10 pages Funding rate 70% except for non-profit entities 100%
  18. 18. Focus areas of applications of CIP initiative on emerging industries
  19. 19. SMEs: Clusters and Emerging Industries Unit (D5) SMEs and Entrepreneurship Directorate European Commission, Enterprise and Industry Directorate-General Entr-SMEs-Clusters-and-Emerging-Ind@ec.europa.eu Horizon 2020 work programme on Innovation in SMEs - Call topic INNOSUP-1-2015: Cluster facilitated projects for new industrial value chains (including background note and FAQ under topic conditions and documents): http://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/2350 -innosup-1-2015.html PowerPoint slides and video recording of SMEs in Horizon2020: Information Days http://ec.europa.eu/research/sme-techweb/index_en.cfm?pg=h2020_event European Cluster Observatory report on Collaboration and Business Support tools http://ec.europa.eu/enterprise/initiatives/cluster/observatory/2014-10-10-eco-report-d4.1.pdf European Cluster Panorama http://ec.europa.eu/enterprise/initiatives/cluster/observatory/cluster-mapping-services/cluster-mapping/cluster-panorama/ •EU Cluster Portal •http://ec.europa.eu/enterprise/initiatives/cluster/index_en.htm
  20. 20. Creative Industries related links Communication (2012) “Promoting cultural and creative sectors for growth and jobs in the EU” http://ec.europa.eu/culture/our-policy-development/documents/communication-sept2012.pdf Green Paper (2010) “Unlocking the potential of cultural and creative industries” http://ec.europa.eu/culture/documents/greenpaper_creative_industries_en.pdf European Creative Industries Alliance (2012-2014) http://www.eciaplatform.eu/ European Cluster Observatory (2011) Priority Sector Report: Creative and Cultural Industries http://ec.europa.eu/enterprise/newsroom/cf/_getdocument.cfm?doc_id=7070 European Cluster Observatory (2012) "Emerging Industries" report http://www.clusterobservatory.eu/system/modules/com.gridnine.opencms.modules.eco/providers/getpdf.jsp?uid=b20af4e5-581d-4462-a3eb-d178e4754011 Smart Guide to Service Innovation (2012) http://ec.europa.eu/enterprise/policies/sme/regional-sme-policies/documents/no.4_service_innovation_en.pdf Expert Panel on Service Innovation in the EU (2011) final report http://ec.europa.eu/enterprise/initiatives/esic/materials/expert_panel_report.pdf European Competitiveness Report 2010 includes chapter on creative industries http://bookshop.europa.eu/en/european-competitiveness-report-2010-pbNBAK10001/
  21. 21. ICT for the creative industries ECIA Closing Conference Amsterdam, 27-28 November 2014 Mikolt Csap DG CNECT G2 Creativity
  22. 22. Cultural and Creative Industries Advertising and marketing Design and designer fashion Architecture Film, TV, video, radio and photography IT, software and computer services Publishing Music, performing and visual arts Arts and Crafts Video Games
  23. 23. Cultural and Creative Industries 9% growth rate from 2007-2011 14 million jobs in EU 392,000 companies in UK, DE and FR 85% micro firms with fewer than 10 employees 6.5% of total European workforce €860 billion total value added 6.8% share of GDP 8% of total UK exports in 2011
  24. 24. 3 INTERLINKED SECTORS TV & Radio C R E A T I V E / C U L T U R E C O M M E R C E / D I S T R I B U T I O N PERFORMING DISTRIBUTION/ MARKETING OVER THE TOP TECHNOLOGY PROVIDERS MUSEUMS GALLERIES ARTS FILM ARTS MUSIC PUBLISHING DESIGN GAMES AND FASHION ADVERTISING B2C E-COMMERCE services APP STORES BROADCASTING RETAIL MARKETING SOFTWARE APPS IOT SMART DEVICES SOCIAL MEDIA CONSOLES HARDWARE BIG DATA CREATIVE INDUSTRIES WEAREABLES ICT TELECOM CLOUD
  25. 25. Creative industries and ICT Craft Advertising Architecture Fashion Arts Design Press & Publishing Performing Arts Video Games Music Movie Broadcasting Total Sensors 2 2 1 1 1 7 Wearables 2 2 2 2 8 Manuf. Process 2 1 2 2 1 8 3D Printing 2 2 1 2 2 1 10 A.I. 1 1 1 1 1 2 2 1 1 11 Modelling 2 1 2 5 3D 2 2 2 1 2 2 1 2 2 2 18 Security/DRM 1 2 1 2 2 1 9 Network/Social 2 1 2 1 2 1 2 2 2 2 17 Cloud 2 2 2 2 2 2 12 Big Data 2 2 2 2 1 1 1 11 Authoring 2 2 1 1 2 1 9 HMI 1 2 1 2 2 1 2 1 2 2 16 Aug. Reality. 1 2 2 1 2 1 1 2 12 Language 1 1 1 1 1 1 6 Media Convergence 1 1 1 2 2 2 9 (1) Light blue Secondary priorities (2) Dark blue High level of relevance and therefore a high priority
  26. 26. STRENGTHS • Well established European Creative Industries • Excellent ICT Research expertise relevant for CI • Access to a wealth of cultural resources WEAKNESSES • Weak penetration of cutting edge ICT technologies • Shortage of ICT skills • Atomised Market OPPORTUNITIES • Digital Content demand is rising • New Business Models • Cross Cutting Technologies • Wide ICT deployment THREATS • Higher competition from emerging markets • Non-Consistent Copyright system • Distribution Chains mostly non EU
  27. 27. New European Media Connected Media & Content for Innovation and Creativity in digital Europe http://nem-initiative.org/ NEM the "European Technology Platform" for digital content just published its Vision for Research, Innovation and beyond. NEW NEM VISION PAPER for H2020

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