C. Schierenbeck


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C. Schierenbeck

  1. 1. The creative input of creative industries Carsten Schierenbeck Support for Industrial Innovation – D2 European Commission Enterprise and Industry Temple Bar Talks: ‘Enhancing Ireland’s role in European cultural and creative industries’  Dublin, 30.06.2011
  2. 2. ...an important part of the economy; ...an asset for the attractiveness of cities & regions; ...abundant in metropolitan areas – but no only there; ...characterised by small and micro enterprises; ...a showcase for dynamic entrepreneurship; … shaped by different economic activities based on creativity and talent that all exploit intellectual property; … stimulate innovation in many other sectors; ...in need of committed actors and favourable eco-systems; ...not homogenous and constantly changing. Creative Industries are...
  3. 3. Architecture Entertainment Design Music Film Advertising Arts Media Software Publishing Creative Industries
  4. 4. Creative industries matter… … for smart growth software consultancy & publishing … for sustainable growth … for inclusive growth architecture & design music, games & video In EU-27 creative industries offer 6,1 million jobs and represent 2,7% of GDP (2007)
  5. 5. European Cluster Observatory (2010) Priority Sector Report: Creative and Cultural Industries Creative industries share of regional employment
  6. 6. European Cluster Observatory (2010) Priority Sector Report: Creative and Cultural Industries Note: Focus indicates how large share of the nation’s total employment the CCI sector constitutes. National labour markets and CCI focus
  7. 7. Source: Own creation using data from the European Competitiveness Report 2010 http://ec.europa.eu/enterprise/newsroom/cf/_getdocument.cfm?doc_id=6222
  8. 8. Source: European Competitiveness Report 2010 using WIFO illustration based on Danish Input-output table by price unit, supply, use, supplying industries. Notes: The numbers represent the share of intermediate production in total production. http://ec.europa.eu/enterprise/newsroom/cf/_getdocument.cfm?doc_id=6222 Supply chain linkages between creative industries
  9. 9. Source: http://descargas.turistec.org/mapa_soluciones_I.pdf turistTEC Balearic Islands cluster map
  10. 10. New types of specialisation emerging from existing competences Mapping of Mega-Clusters in Denmark (FORA)
  11. 11. Scope for industrial policy to unlock the transformative power of service innovation Activity level Firm level (Enterprise) Sectoral level (Business environment) Market level Assimilation policies - Innovation metrics - Support to public RTD - Facilitation of knowledge transfer - Business incubation, growth support & internationalisation - IP support and innovation management - Access to finance and investment readiness <ul><li>Sectoral innovation metrics </li></ul><ul><li>Technology and service innovation foresight </li></ul><ul><li>Cluster mapping and analysis </li></ul><ul><li>Market foresight & emerging industries watch </li></ul><ul><li>Industry-led self-regulation, interoperability standards & certification </li></ul><ul><li>Legal & regulatory framework for services (eCommerce) </li></ul>Targetted policies <ul><li>Specific RTD programmes </li></ul><ul><li>Promotion of ICT use (eBusiness) </li></ul><ul><li>Promotion of new business models in services and new service concepts in manufacturing </li></ul>- Specific enterprise and industrial innovation support schemes for service firms - Specific risk financing schemes for services <ul><li>Sectoral industry and cluster policy initiatives in service sectors (user involvement, cooperation, cross-sectoral linkages, new forms of clustering) </li></ul><ul><li>Public private partnerships demonstrating service and organisational innovation </li></ul><ul><li>Deregulation / liberalisation of specific services </li></ul><ul><li>Lead Market Initiatives on new services </li></ul>Soft & hard infrastructure <ul><li>Research institutions for services </li></ul><ul><li>Specialised training institutions for services </li></ul>- Service parks and incubation centres <ul><li>Strategic infrastructure projects (e.g. broad-band access, logistic & service hubs) </li></ul><ul><li>Living labs, design centres </li></ul><ul><li>Supervisory authority </li></ul>Horizontal policies <ul><li>- Tax incentives </li></ul><ul><li>State Aids </li></ul><ul><li>Public procurement </li></ul><ul><li>Education & training </li></ul><ul><li>Entrepreneurship policies for start up‘s </li></ul><ul><li>Mobility programmes </li></ul><ul><li>Public procurement </li></ul><ul><li>IPR policies </li></ul><ul><li>Sector-specific standardisation, such as in ICT </li></ul><ul><li>Internal Market for services (e.g. Services Directive) </li></ul><ul><li>Competition policy, including merger controls </li></ul>
  12. 12. Concrete action I Public-private partnerships on vouchers for innovation support Concrete action II Public-private partnership on access to finance Expert Forum on Innovative Creative Industries Concrete action III Public-private partnership on cluster excellence & cooperation European Creative Industries Alliance Awareness raising Policy Learning Platform Information service and guidance
  13. 13. ... establish a policy dialogue at European level to design better policies and to make strategic use of initiatives that support creative industries ... raise political awareness of the economic importance of creative industries ... launch concrete actions on better innovation support, access to finance, and cluster excellence & cooperation ... aim to mobilise more and better support to innovation in creative industries (€ 100 M) and create spill-overs into other industries ... inform SMEs about existing and new support relevant to them ... strengthen the role of the creative industries as a catalyst for innovation and structural change throughout the economy The European Creative Industries Alliance will
  14. 14. Thank you for your attention! Support for Industrial Innovation Unit, Industrial Innovation and Mobility Industries Directorate European Commission, Enterprise and Industry Directorate-General For more information please contact : Entr-support-for-innovation@ec.europa.eu http://www.proinno-europe.eu http://www.europe-innova.eu http://www.europe-innova.eu/creative-industries European Creative Industries Alliance – Call for Proposals: http://ec.europa.eu/enterprise/newsroom/cf/itemlongdetail.cfm?item_id=4989 Expert Panel on Service Innovation in the EU (2011) final report http://www.europe-innova.eu/web/guest/innovation-in-services/expert-panel/publications European Cluster Observatory (2010) Priority Sector Report: Creative and Cultural Industries www.europe-innova.eu/c/document_library/get_file?folderId=261559&name=DLFE-10734.pdf Creative industries – Selected studies and reports: http://www.europe-innova.eu/web/guest/home/-/journal_content/56/10136/251911