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Egbert Rühl: Regional Crowdfunding


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Presentation by Egbert Rühl during the Parallel Session on Access to Finance @ ECIA Closing Conference on November 27 2014 in Amsterdam (The Netherlands).

Published in: Government & Nonprofit
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Egbert Rühl: Regional Crowdfunding

  1. 1. Regional Crowdfundirig A presentation by Egbert RUi’1i HAM BU RCi KREATIV GESELLSCHAI-_| — MBH An organization oFthe Free and Hanseatic City oFHamburg
  2. 2. Igrhgativgesellschafi The Hamburg Kreativ Gesellschaft operates a regional crowdfunding platform:
  3. 3. V nord Crowdfunding filr Hamburg Nordstarter serves the metropolitan area oFHamburg 231 projects since 2012 ofwhich successful 130 56 % success rate 860.000 Euros have been acquired average oF6.600 Euros per project
  4. 4. How we support the Nordstarter projects
  5. 5. Guidance We offer face to face counseling to support our project creators on an individual basis.
  6. 6. The CrOWdfUI1diI1g meets once a month. We explain how to create a successful campaign. Any participant gets the chance to introduce their project and to get feedback. Anybody new to the subject is welcome tojoin and learn more about Nordstarter and Crowdfunding.
  7. 7. Marketing & PR Crowdfunding is more than a simple funding tool. The campaign serves as advertising media as it brings a lot of attention to the project. The reactions ofthe crowd indicate later chances ofsuccess. Working with a crowd can be a helpful way ofestablishing public relations.
  8. 8. What are the benefits of a regional platform?
  9. 9. 9 5 C O O Visibility & Networking The regional platform (Nordstarter) that works in cooperation with a national platform (Startnext) allows local projects to gain a greater visibility in the region. It allows a greater range of thank you gifts and personal contact between project creators and supporters.
  10. 10. Thank you for your attention!