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Kevin Barnett
Hi5 Creative | Business Development
Why Mobile Matters…

Why should I care about having a
mobile friendly website?

Copyright© 2014 Hi5 Creative
Why Mobile Matters…

Fun Facts
• 80% + of smartphone users access
applications
• 65% of all internet access will be
from mobile devices by 2015

Copyright© 2014 Hi5 Creative
Why Mobile Matters…
• 1/2 of all searches for local businesses are
made from cell phones
• Without a responsive website your
content and call to actions are lost
• Mobile websites are easier to navigate
and help the user find the information
they are looking for quickly

Copyright© 2014 Hi5 Creative
Why Mobile Matters…
Which website looks easier to use?

Copyright© 2014 Hi5 Creative
Why Mobile Matters…

Acceptance & use of mobile websites
is key to your success at obtaining
more leads via the internet

Copyright© 2014 Hi5 Creative
Why Mobile Matters…
Adapting to this new method of
online searching and buying will be
the difference between more closed
business & new patients rather than
lost opportunities.

Copyright© 2014 Hi5 Creative
Why Mobile Matters…
Why do I need a different web site?
Mobile

PC/Laptop

Small Screen

Large Screen

Slower Processor

Faster Processor

Less Memory

More Memory

Slower Access Speeds

Fast Access Speeds

Mobile specific interactive features

Interactive features

Copyright© 2014 Hi5 Creative
Why Mobile Matters…
Mobile device users expect clarity,
consistency and speed. They have a
very low tolerance for poor quality
mobile online experiences

Copyright© 2014 Hi5 Creative
Why Mobile Matters…
Just because you can see your
desktop site on a mobile phone
doesn’t mean it’s mobile-friendly

Copyright© 2014 Hi5 Creative
Why Mobile Matters…
Mobile sites are designed for the
small screen, with the needs of
mobile users in mind
A mobile-friendly site can help your
business connect with customers
and increase new business
Copyright© 2014 Hi5 Creative
Why Mobile Matters…
Lets see how companies are adapting…

Amazon.com
Copyright© 2014 Hi5 Creative
Why Mobile Matters…
And…

ebay.com
Copyright© 2014 Hi5 Creative
Why Mobile Matters…

You don’t need to be a “huge
company” to need a mobile friendly
website

Copyright© 2014 Hi5 Creative
Why Mobile Matters…

What should I do next?

Copyright© 2014 Hi5 Creative
Why Mobile Matters…
Do nothing...
• Wait & see what happens...
• Wait & see what your competitors do...
• Wait until your customers mention it...
• Lose sales & miss new opportunities...
• You won’t spend anything...
• You won’t gain anything...
Copyright© 2014 Hi5 Creative
Why Mobile Matters…
Take action...
• Get ahead of your competition, now...
• Improve your Google ranking, now...
• Generate new business, now...
• Be a proactive market leader, now...
• DON’T WAIT UNTIL IT’S TO LATE…
Copyright© 2014 Hi5 Creative
Why Mobile Matters…

Questions

Copyright© 2014 Hi5 Creative
Why Mobile Matters…

Copyright© 2014 Hi5 Creative
Copyright© 2014 Hi5 Creative
Copyright© 2014 Hi5 Creative
Kevin Barnett
Hi5Creative.co
Reputation | Brand Management |Design

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Mobile Matters

  • 1.
  • 2. Kevin Barnett Hi5 Creative | Business Development
  • 3. Why Mobile Matters… Why should I care about having a mobile friendly website? Copyright© 2014 Hi5 Creative
  • 4. Why Mobile Matters… Fun Facts • 80% + of smartphone users access applications • 65% of all internet access will be from mobile devices by 2015 Copyright© 2014 Hi5 Creative
  • 5. Why Mobile Matters… • 1/2 of all searches for local businesses are made from cell phones • Without a responsive website your content and call to actions are lost • Mobile websites are easier to navigate and help the user find the information they are looking for quickly Copyright© 2014 Hi5 Creative
  • 6. Why Mobile Matters… Which website looks easier to use? Copyright© 2014 Hi5 Creative
  • 7. Why Mobile Matters… Acceptance & use of mobile websites is key to your success at obtaining more leads via the internet Copyright© 2014 Hi5 Creative
  • 8. Why Mobile Matters… Adapting to this new method of online searching and buying will be the difference between more closed business & new patients rather than lost opportunities. Copyright© 2014 Hi5 Creative
  • 9. Why Mobile Matters… Why do I need a different web site? Mobile PC/Laptop Small Screen Large Screen Slower Processor Faster Processor Less Memory More Memory Slower Access Speeds Fast Access Speeds Mobile specific interactive features Interactive features Copyright© 2014 Hi5 Creative
  • 10. Why Mobile Matters… Mobile device users expect clarity, consistency and speed. They have a very low tolerance for poor quality mobile online experiences Copyright© 2014 Hi5 Creative
  • 11. Why Mobile Matters… Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly Copyright© 2014 Hi5 Creative
  • 12. Why Mobile Matters… Mobile sites are designed for the small screen, with the needs of mobile users in mind A mobile-friendly site can help your business connect with customers and increase new business Copyright© 2014 Hi5 Creative
  • 13. Why Mobile Matters… Lets see how companies are adapting… Amazon.com Copyright© 2014 Hi5 Creative
  • 15. Why Mobile Matters… You don’t need to be a “huge company” to need a mobile friendly website Copyright© 2014 Hi5 Creative
  • 16. Why Mobile Matters… What should I do next? Copyright© 2014 Hi5 Creative
  • 17. Why Mobile Matters… Do nothing... • Wait & see what happens... • Wait & see what your competitors do... • Wait until your customers mention it... • Lose sales & miss new opportunities... • You won’t spend anything... • You won’t gain anything... Copyright© 2014 Hi5 Creative
  • 18. Why Mobile Matters… Take action... • Get ahead of your competition, now... • Improve your Google ranking, now... • Generate new business, now... • Be a proactive market leader, now... • DON’T WAIT UNTIL IT’S TO LATE… Copyright© 2014 Hi5 Creative
  • 21. Copyright© 2014 Hi5 Creative Copyright© 2014 Hi5 Creative
  • 22. Kevin Barnett Hi5Creative.co Reputation | Brand Management |Design