Do you want mobile with that

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Do you want mobile with that

  1. 1. 'Do you want a Mobile with that?' Making money in a mobile world Francesco Cetraro Director, Business Development – Europe fcetraro@afilias.info www.goMobi.info
  2. 2. dotMobi, an Afilias Ltd company 2014 Lets get to know each other • Leading Domain Registry Services Provider • 17 TLDs • 20 million domains • Supporting over 300 new TLDs applications • 1 million .mobi domains • Serving the mobile internet since 2006
  3. 3. dotMobi, an Afilias Ltd company 2014 Mobile is huge!
  4. 4. dotMobi, an Afilias Ltd company 2014 In a nutshell • There is money to be made for businesses that can communicate with mobile visitors • Most importantly.....there is money to be made (by you) by helping businesses get mobile right
  5. 5. dotMobi, an Afilias Ltd company 2014 First of all, a basic question Why do businesses want an online presence?
  6. 6. dotMobi, an Afilias Ltd company 2014 Many answers, one basic concept Generate new business? Be found? Promote products and offers? Make a good impression? Because CUSTOMERS are online (doho!)
  7. 7. dotMobi, an Afilias Ltd company 2014 The natural evolution of commerce From High Street.......
  8. 8. dotMobi, an Afilias Ltd company 2014 The natural evolution of commerce .......to every consumer’s pocket!
  9. 9. dotMobi, an Afilias Ltd company 2014 Right here...... 1 search in 3 on mobile has local intent (only 1 in 5 on desktop)
  10. 10. dotMobi, an Afilias Ltd company 2014 Right NOW! Higher propensity to ACTION 50% of mobile searches convert within 1 hour
  11. 11. dotMobi, an Afilias Ltd company 2014 So....all great, right?
  12. 12. dotMobi, an Afilias Ltd company 2014 Ahem....not quite
  13. 13. dotMobi, an Afilias Ltd company 2014 The typical mobile user experience
  14. 14. dotMobi, an Afilias Ltd company 2014 Bad mobile experience = money lost! Friendly = More likely to buy 67% “A mobile-friendly site makes me more likely to buy a product or use a service.” Unfriendly = More likely to leave 61% “If I don’t see what I’m looking for right away on a mobile site on a mobile site, I’ll move quickly to another site.” Source: http://googlemobileads.blogspot.dk/2012/09/mobile-friendly-sites-turn-visitors.html
  15. 15. dotMobi, an Afilias Ltd company 2014 Mobile first? Responsive design • One URL, one site to maintain, content adapts • Fluid grids • Flexible images • Media queries Pitfalls • Sites need to load fast (bad responsive sites examples) • Device diversification > how many breakpoint can you have? • Budget (particularly for an SMB) • More than just a pretty WP theme
  16. 16. dotMobi, an Afilias Ltd company 2014 RWD Costs How many breakpoints? How often will content change? How much resource do you have to keep your Web presence working on all devices?
  17. 17. dotMobi, an Afilias Ltd company 2014 Responsive ≠ Responsible 0 500 1000 1500 2000 2500 Nokia Cisco Page Weights Served to Different Devices Desktop iPhone XperiaT Nokia 6300
  18. 18. dotMobi, an Afilias Ltd company 2014 Heavy Sites cost customers $$$$
  19. 19. dotMobi, an Afilias Ltd company 2014 Tolerable Wait Times – the research • Tolerable wait time (TWT) of web users peaks at about 2 seconds. (Nah 2004) • Google: moving from a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006) • Google Maps: home page was reduced from 100KB to 70-80KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks (Farber 2006). • Amazon: every 100 ms increase in load time decreased sales by 1% (Kohavi and Longbotham 2007) • Microsoft: when search results pages were slowed by 1 second • Queries per user declined by 1.0%, and • Ad clicks per user declined by 1.5% • After slowing the search results page by 2 seconds: • Queries per user declined by 2.5%, and • Ad clicks per user declined by 4.4%
  20. 20. dotMobi, an Afilias Ltd company 2014 Slow loads = abandons
  21. 21. dotMobi, an Afilias Ltd company 2014 Walk a mile in your customers shoes What type of site are you building? 1. How will people interact with the site? 2. What is the objective? 1. Content? 2. Drive store visits? 3. Choose the most effective solution (not the one that makes your designer look cool)
  22. 22. dotMobi, an Afilias Ltd company 2014 The fastest way from screen to the (customer’s) purse Desktop site = requires scrolling/pinch&zoom to (maybe) find key information goMobi = everything immediately at hand (fingertip actually!) http://www.manifestorestaurant.ie
  23. 23. dotMobi, an Afilias Ltd company 2014 Why should you care 1. You are not making any money from Responsive 2. Good VAS to complement SMB offerings 3. Simple to integrate and no ongoing cost 4. Increase customer retention
  24. 24. dotMobi, an Afilias Ltd company 2014 Tips from the pros 1. Look at the logs (target customers with high number of mobile visits) 2. Try before you buy 3. Desktop/Mobile integration 4. Also for professionals (designers love goMobi too)
  25. 25. dotMobi, an Afilias Ltd company 2014 Questions? Thank you Francesco Cetraro Director, Business Development – Europe fcetraro@afilias.info www.goMobi.info Try goMobi at www.goMobi.info or www.go.mobi

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