1. Q1 – Which of these professional rock magazines do you like the most?
Q
NME
Total Guitar
Kerrang!
Other
50% of my target audience preferred Kerrang. However, I have researched both of these brands of
Rock magazine, and established that the ‘Q’ layout was far clean cut with it’s grid structure and
focused on specific artists; creating reliability and trust. This is the magazine I feel most comfortable
with producing, and as the ‘Q’ research was also high, this is the style I will try and recreate.

2. Q2 - Number which of the mastheads given, you would prefer for a rock magazine?
(1-Best)
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Prefered Masthead Ideas
Second Best
Third Best
Fouth Best
Fifth Best
From my research, I can conclude that out of my initial masthead ideas, my target audience prefer
‘Amplified.’ the best, as 30% voted it.

3. Q3 - Which of these rock bands do you consider the best to cover for a rock
magazine?
Artic Monkeys
The Strokes
The Killers
Oasis
Kasabian
Kaiser Chiefs
Other
The Killers and Oasis have both been voted as the best Rock bands for the cover of that genre of
magazine. This allows me a wider spectrum of choosing what I believe suits the cover best, and an
easy choice for the style of subsidiary images, as I can use poses and/or similar clothing of either
bands to create a believable rock band main image for my cover page and any other further images.
For example; an Oasis styled cover page main image and a The Killers styled subsidiary image to
create diversity in the bands I create, giving the magazine a professional appeal (covers many bands;
has a variety of contents).

4. Q4 - Which of these following main images would you consider best for the cover
page of a rock magazine?
Male Artist
Female Artist
Male Group
Female Group
Mixed Group
The results of this question (60% Male Group) accompanies the results of the bands previously
(Oasis and The Killers), and so, be very beneficial in justifying my thought behind the selected type
artists I will cover.

5. Q5 - Do you think is important to have websites or other media platforms that
connect to your magazine?
Yes
No
I don't know
The unanimous results of media platforms, proves how important they are in appealing to an
audience in this modern society; especially as my target audience are within the prime age of mass
consumers of technology (technophiles), it emphasizes how necessary it is to include the impression
that my magazine, if real, would offer this. This would therefore further attract the audience I am
trying to specifically appeal to and generate more income with the more buyers and higher trust in
that the magazine understands the target audience’s needs.

6. Q6 - How often would you buy a rock magazine?
7
6
5
4
3
2
1
0
Weekly
Monthly
It is clear from my results that the 60% majority prefer a weekly magazine; therefore this is the
regularity I will use.

7. Q7 and Q8 - How many pages and price would you consider are appropriate for a
weekly issue?
With this in mind, I will discard my results for price and page amount, in response to a monthly
magazine. Instead, I will present the relevant data corresponding to a weekly magazine.
Price
£1-£1.50
£1.60-£2.50
£3-£4

8. Pages
31-40
41-50
51-60
From this, I can assume a price of around £1.60 to £2.50 for my magazine, and a page count of 41-50
pages, as both result graphs presented a 60% majority.

9. Q9 - Please number the sort of article would you like in a rock magazine? (1- Best)
10
9
8
7
6
5
4
3
2
1
0
Prefered article
Second Best
Third Best
Fourth Best
An
A review of A review of A review on Information
A
interview
a CD
a
an
of a gig comments
with a
group/artist upcoming
page to
band/artist
group/artist
connect
with other
members of
the
audience
Fifth Best
Sixth Best
Using the information I have gathered, it is apparent that my target audience is most intrigued with
an interview with a band or artist. This is why this is what I will use for my article; as it will be aimed
for my target audience, so it is of an importance that I am providing them with the article they will
find most interesting and enjoyable; this will generate trust with the magazine and its audience,
which will then generate higher profit.

10. Q10 - What colour scheme would you consider appropriate?
Black/red/yellow/white
Pink/yellow/green/blue
White/blue/yellow/orange
Purple/red/white/blue
Finally, the colour scheme of black/red/yellow/white proved almost unanimous, with 90% of votes.
Taking my target audience’s opinion into perspective, I will use this colour scheme for my magazine.
Also, it is the easiest colour scheme to use; contrasting well with each other, but not too much as to
persuade the audience to not be attracted the magazine. Instead, I feel it presents the magazine as
professional; important in the audience’s value of the magazine and the trust they create with it.