8. Common Approach to Video Marketing
Have idea want
Decide you
to Video
for acreate a video
Pay a creative
agency to make it
Phil Nottingham
Put the video
everywhere
Judge success
based on the
number of
impressions
Pay for some
seeding/advertising
@philnottingham
9. Common Approach to Video Marketing
Have idea want
Decide you
to Video
for acreate a video
Put the video
everywhere
But this doesn’t
work very well
Pay a creative
agency to make it
Phil Nottingham
Judge success
based on the
number of
impressions
Pay for some
seeding/advertising
@philnottingham
36. Create and submit a video sitemap
http://www.distilled.net/blog/video/creatingvideo-sitemaps-for-each-video-hosting-platform/
@philnottingham
37. Wistia will automate this process for you
http://www.distilled.net/blog/video/creatingvideo-sitemaps-for-each-video-hosting-platform/
@philnottingham
38. Vzaar will automate this process for you
http://www.distilled.net/blog/video/creatingvideo-sitemaps-for-each-video-hosting-platform/
@philnottingham
40. How can I work out
whether my pages will
benefit from having video
rich snippets?
Someone in the audience
41. Split Test SERPs with Mechanical Turk
http://www.tomanthony.co.uk/tools/serp-turkey/
@philnottingham
42.
43. Create transcriptions
and put them in the HTML
•
Valuable for users
•
Provides unique and relevant text for
product pages
Phil Nottingham
@philnottingham
64. Optimise for YouTube (YouTube SEO)
•
•
•
•
•
Optimise Title and Descriptions for
relevant search terms
Include tags
Ensure you upload at 1280x720 HD or higher
Upload a closed caption file (created manually)
Get as many (genuine) embeds and links as you can
Phil Nottingham
@philnottingham
79. 1. Securely host
2. Outreach
3. Put on YouTube
afterwards
Phil Nottingham
@philnottingham
80.
81. Use Open Site Explorer to work out
who has linked to your videos
http://www.opensiteexplorer.org/
@philnottingham
82. Outreach with a value proposition
Phil Nottingham
@philnottingham
83. I want rich snippets, links
and my video on YouTube.
Can I target every goal
with the same video?
Several people in the audience
Phil Nottingham
@philnottingham
Each goal is best served with different types of content and different technical implementationChange to “traffic and conversions”
Get Vicke to redesign
14% increase in traffic within one month just from this implementation
MentionYoast Plugin
MentionYoast Plugin
MentionYoast Plugin
Unique content on product pagesSpeechPad to do it cheaply.In the HTML
Unique content on product pagesSpeechPad to do it cheaply.In the HTML
Explain how Google treat iframes
TL:DR – click through rates from YouTube are Low. If you’re YouTube videos are outranking you for terms you want traffic for, you’re likely losing 99% customers.
Talking about fame here. Brand awareness gets a bad name with SEOs, I’d take an increase in branded search every single time.
Get people to watch to the endReedit to tweak any bad things.Anything tanking – get it off your channel
Video only one format among many. It’s not a “thing”.
Typically informational rather than funny actionally - since you need people to embed it or link to it in the context of their own content - not just share it and upload it to Reddit. that stuff is all good too - but it’s more of an “awareness’ play, rather than something to directly build links.
Integral to the Page Type
Make yours the canonical – in the true sense of the word.This means you need to self host or use a secure third part platform
Explain how Google treat iframes
Can I do everything at once? Yes…But you need content suitable for that AND you’ll dilute all of the return.