1. Video Strategies for
Real Estate
Make it work for you
Stemmler Productions
www.stemmlerproductions.com
323-401-6416
Thursday, April 15, 2010
2. My history working on real estate and home
improvement shows
LXTV.com/openhouseNYC
Thursday, April 15, 2010
3. My history working on real estate and home
improvement shows
DIY Network
Thursday, April 15, 2010
4. What types of videos should you
be producing?
•Video Home tours
•Neighborhood Tours
•Company/Realtor Profile videos
•How to’s - Educational
•Video Podcasts
• Advanced Users - Create your
own “channels” and web video
series (i.e. “Sell This House”,
“House Hunters”
Thursday, April 15, 2010
5. What is your video Strategy
It’s more about the integrated workflow than the
technology
video is inherently more expensive to produce
than photos so use the right tool when the job
calls for it
Thursday, April 15, 2010
6. Use what works for you
• Photo
• 360 virtual tours
• Video
• Self produced content vs. professionally
produced content
Your video content might be better directed at
selling your company and Realtors than on your
listings
Thursday, April 15, 2010
7. Pro Video Services
• Very important when high quality video is
necessary to market a home
• If you do use a pro to shoot a home tour, consider
having the realtor or a “host” be in the video giving
the tour rather than voiceover
• Focus on pros for profile videos, how to’s, web
video series...video pieces that require more
direction, good lighting and audio, and quality
editing
Thursday, April 15, 2010
8. There are times when doing it
yourself might be the best
solution
Thursday, April 15, 2010
9. Tools for Self Producing
Content
Thursday, April 15, 2010
10. There are many accessories being developed for the
Iphone
http://wantowle.com/
Thursday, April 15, 2010
13. http://www.elgato.com/
•Easy to use
•Quick conversion
•Allows you to edit and combine multiple videos
•Presets to output to Iphone,YouTube, HDTV or customized settings
•Automatic Uploading to YouTube
•$149
For Mac Only
Thursday, April 15, 2010
14. MPEG Streamclip - Mac/PC
http://www.squared5.com/
•Somewhat Easy to use - allows
for more Expert Use
•Quick conversion
•Allows you to edit and combine
multiple videos - But requires
more steps
•Outputs to many formats - For
Advanced Users
Thursday, April 15, 2010
15. Video Hosting Services
Premium Paid Services
http://www.brightcove.com
Thursday, April 15, 2010