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Video Strategies for
                               Real Estate
                             Make it work for you



                                                  Stemmler Productions
                                               www.stemmlerproductions.com
                                                      323-401-6416

Thursday, April 15, 2010
My history working on real estate and home
                                 improvement shows

                            LXTV.com/openhouseNYC




Thursday, April 15, 2010
My history working on real estate and home
                                 improvement shows

                                    DIY Network




Thursday, April 15, 2010
What types of videos should you
                                   be producing?


       •Video Home tours
       •Neighborhood Tours
       •Company/Realtor Profile videos
       •How to’s - Educational
       •Video Podcasts
       • Advanced Users - Create your
         own “channels” and web video
         series (i.e. “Sell This House”,
         “House Hunters”




Thursday, April 15, 2010
What is your video Strategy
                   It’s more about the integrated workflow than the
                                      technology
                      video is inherently more expensive to produce
                      than photos so use the right tool when the job
                                         calls for it




Thursday, April 15, 2010
Use what works for you
                           • Photo
                           • 360 virtual tours
                           • Video
                           • Self produced content vs. professionally
                             produced content

              Your video content might be better directed at
              selling your company and Realtors than on your
                                  listings

Thursday, April 15, 2010
Pro Video Services
          • Very important when high quality video is
            necessary to market a home
          • If you do use a pro to shoot a home tour, consider
            having the realtor or a “host” be in the video giving
            the tour rather than voiceover
          • Focus on pros for profile videos, how to’s, web
            video series...video pieces that require more
            direction, good lighting and audio, and quality
            editing


Thursday, April 15, 2010
There are times when doing it
                     yourself might be the best
                               solution




Thursday, April 15, 2010
Tools for Self Producing
                                   Content




Thursday, April 15, 2010
There are many accessories being developed for the
                                    Iphone
                            http://wantowle.com/




Thursday, April 15, 2010
http://wantowle.com/




Thursday, April 15, 2010
http://www.tiffen.com/
                           steadicam_smoothee.html




Thursday, April 15, 2010
http://www.elgato.com/




        •Easy to use
        •Quick conversion
        •Allows you to edit and combine multiple videos
        •Presets to output to Iphone,YouTube, HDTV or customized settings
        •Automatic Uploading to YouTube
        •$149
                                                            For Mac Only
Thursday, April 15, 2010
MPEG Streamclip - Mac/PC
                           http://www.squared5.com/


       •Somewhat Easy to use - allows
       for more Expert Use
       •Quick conversion
       •Allows you to edit and combine
       multiple videos - But requires
       more steps
       •Outputs to many formats - For
       Advanced Users




Thursday, April 15, 2010
Video Hosting Services
                               Premium Paid Services
                             http://www.brightcove.com




Thursday, April 15, 2010
Premium Paid Services
                           http://www.wellcomemat.com




Thursday, April 15, 2010
Why Not?



Thursday, April 15, 2010

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Rebarpreso

  • 1. Video Strategies for Real Estate Make it work for you Stemmler Productions www.stemmlerproductions.com 323-401-6416 Thursday, April 15, 2010
  • 2. My history working on real estate and home improvement shows LXTV.com/openhouseNYC Thursday, April 15, 2010
  • 3. My history working on real estate and home improvement shows DIY Network Thursday, April 15, 2010
  • 4. What types of videos should you be producing? •Video Home tours •Neighborhood Tours •Company/Realtor Profile videos •How to’s - Educational •Video Podcasts • Advanced Users - Create your own “channels” and web video series (i.e. “Sell This House”, “House Hunters” Thursday, April 15, 2010
  • 5. What is your video Strategy It’s more about the integrated workflow than the technology video is inherently more expensive to produce than photos so use the right tool when the job calls for it Thursday, April 15, 2010
  • 6. Use what works for you • Photo • 360 virtual tours • Video • Self produced content vs. professionally produced content Your video content might be better directed at selling your company and Realtors than on your listings Thursday, April 15, 2010
  • 7. Pro Video Services • Very important when high quality video is necessary to market a home • If you do use a pro to shoot a home tour, consider having the realtor or a “host” be in the video giving the tour rather than voiceover • Focus on pros for profile videos, how to’s, web video series...video pieces that require more direction, good lighting and audio, and quality editing Thursday, April 15, 2010
  • 8. There are times when doing it yourself might be the best solution Thursday, April 15, 2010
  • 9. Tools for Self Producing Content Thursday, April 15, 2010
  • 10. There are many accessories being developed for the Iphone http://wantowle.com/ Thursday, April 15, 2010
  • 12. http://www.tiffen.com/ steadicam_smoothee.html Thursday, April 15, 2010
  • 13. http://www.elgato.com/ •Easy to use •Quick conversion •Allows you to edit and combine multiple videos •Presets to output to Iphone,YouTube, HDTV or customized settings •Automatic Uploading to YouTube •$149 For Mac Only Thursday, April 15, 2010
  • 14. MPEG Streamclip - Mac/PC http://www.squared5.com/ •Somewhat Easy to use - allows for more Expert Use •Quick conversion •Allows you to edit and combine multiple videos - But requires more steps •Outputs to many formats - For Advanced Users Thursday, April 15, 2010
  • 15. Video Hosting Services Premium Paid Services http://www.brightcove.com Thursday, April 15, 2010
  • 16. Premium Paid Services http://www.wellcomemat.com Thursday, April 15, 2010