1. Community Building in a
New Social Era
by @SheenaMedina

2. I also like to jump in front of stuff...

3. Made using
BigAssMessage.com
(This is a real website)

4. What is the New Social Era?

5. The New Social Era is about validating our
intelligence and creating value.
@SheenaMedina
#SearchLove

6. 1. Start with why?
@SheenaMedina
#SearchLove

8. “[Fast Company] missed the mark with The Influence Project, in a big way,
and confused the idea of ‘influence’ with ego.”
“I’m sad that there wasn’t more to this.”
“I was expecting something different.”
“I’m sorry I clicked.” “I’m disappointed.”

10. @SheenaMedina
#SearchLove
2. Create value through meaning.

13. In order to break through and reach someone
create something of value. When you’ve
created something of real value, you don’t
need to do any marketing.
@SheenaMedina
#SearchLove

16. @SheenaMedina
#SearchLove
3. Focus on outcomes.

17. “[We should] stop seeing ourselves as content
factories and start seeing ourselves as
members of our communities who are in the
relationship business.” - Jeff Jarvis
@SheenaMedina
#SearchLove

18. @SheenaMedina
#SearchLove
1. Start with why?
2. Create value through meaning.
3. Focus on outcomes.

19. Thanks for listening!
Let’s chat after, IRL.
More stuff about me:
SheenaMedina.com