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@adammelson
Listening to Your Customers’
Wants to Achieve Their Needs
@adammelson
Adam Melson
SEER Interactive
@adammelson
adamm@seerinteractive.com
@adammelson
–
–
–
@adammelson
But really, I want to share a
strategy that recouped $14,000
in a few hours.
@adammelson
How to convince a CEO to
take action that instant.
@adammelson
How 60 minutes can earn you
10% or more via your
potential/existing customers.
@adammelson
How to bring $225,000 back to
your bottom line.
@adammelson
Who is
creating
content?
Content
Everyone
@adammelson
Funny.
Check.
WWJD For A Kegorator
@adammelson
Clickbait
@adammelson
What are we
creating?
Content
Content Mill Whatever I think Thoroughly Researched
@adammelson
WEEEEEEEEEEEEE
@adammelson
Shouting
Content
@adammelson
Shouting
Content
@adammelson
- John Wayne
“You’re short on ears and long
on mouth.”
http://media.photobucket.com/user/aartt/media/store/pho...
@adammelson
Where is the VALUE?
@adammelson
A long time
ago in a
place in the
middle of
PA…
@adammelson
1. Emotional
Triggers
2. Penalties
3. Conduct Further
Reseach
@adammelson
Results:
1. Felony +41%
2. Caught +160%
@adammelson
Pennsylvania
has a $91 Billion
Insurance Market
@adammelson
How do we better empathize
with customers?
@adammelson
• Got The Rankings
• Got The Traffic
• No Conversions?
Well I did my job, so…
@adammelson
Where are
my results?
@adammelson
@adammelson
What about that $14,000 and
that $225,000?
@adammelson
Listen outside the internet
@adammelson
Boss or client
may be
skeptical
@adammelson
What
We Heard
@adammelson
What
We Really
Heard
@adammelson
Make the
Case
@adammelson
Make the
Real Case
@adammelson
This is the
case.
@adammelson
Move From Content To
Conversion Process
@adammelson
Your competitors are easier.
@adammelson
STEP 2
STEP 3

@adammelson



STEP 2
STEP 3
!
@adammelson



STEP 4 
STEP 2
STEP 3
!
!
@adammelson



STEP 4
STEP 5




STEP 2
STEP 3
!
!
!
!
!
!
@adammelson



STEP 4
STEP 6
STEP 5




STEP 2
STEP 3
!
!
!
!
!
!
@adammelson



STEP 2
STEP 3
STEP 4
STEP 6
STEP 5





STEP 2
STEP 3
!
!
!
!
!
!
Competitor You
@adammelson
If there isn’t a
reaction like
this...
@adammelson
No amount of traffic will fix long
& broken.
@adammelson
Moved from
40 to top 4
@adammelson
“When clients think they want
rankings, they really want
money.”
- @nicomiceli
@adammelson
Zero talk about linking.
@adammelson
Better Understand Your Customers
@adammelson
Better Understand The Business
@adammelson
This opens
minds.
@abby_the_ia
http://www.slideshare.net/AbbyCovert/less
ons-from-an-ontology-nerd
@adammelson
Taste what you’re cooking
@adammelson
Clients may
be skeptical.
@adammelson
My Customer
Experience?
@adammelson
Now We’re
Talking About
People.
@adammelson
“No one is exempt from the
rule that learning occurs
through recognition of error.”
Alexander Lowen - Bioenerg...
@adammelson
What
We Heard
@adammelson
What
We Really
Heard
@adammelson
This is the
case.
@adammelson
This is the
real case.
@adammelson
@adammelson
Earn more organic $$$
Save PPC $$$
Save Affiliate $$$
@adammelson
Customer
Wants a
Coupon
@adammelson
But…I…
Coupon
Code?
@adammelson
Customer
Still Wants a
Coupon
@adammelson
What
We Heard
@adammelson
Customer
Still Wants a
Coupon
@adammelson
This is the
case
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case….
@adammelson
Research
leading up to
the real
case...
@adammelson
Wait, what?
@adammelson
Research
leading up to
the real
case...
@adammelson
This is the
real case
@adammelson
10,000
29%
$800,000+
@adammelson
Go to your PPC team today.
Get your branded keywords.
@adammelson
This is the
real case
@adammelson
“No one is exempt from the
rule that learning occurs
through recognition of error.”
Alexander Lowen - Bioenerg...
@adammelson
This is the
real case
@adammelson
Listen outside the internet
@adammelson
This is the
case.
@adammelson
Your competitors are easier.
@adammelson



STEP 2
STEP 3
STEP 4
STEP 6
STEP 5





STEP 2
STEP 3
!
!
!
!
!
!
Competitor You
@adammelson
Taste what you’re cooking
@adammelson
This is the
real case.
@adammelson
Earn more organic $$$
Save PPC $$$
Save Affiliate $$$
@adammelson
This is the
real case.
@adammelson
Adam Melson
SEER Interactive
@adammelson
adamm@seerinteractive.com
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Listening to Your Customers' Wants - Adam Melson - SearchLove Boston

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Listening to Your Customers' Wants - Adam Melson - SearchLove Boston

  1. 1. @adammelson Listening to Your Customers’ Wants to Achieve Their Needs
  2. 2. @adammelson Adam Melson SEER Interactive @adammelson adamm@seerinteractive.com
  3. 3. @adammelson – – –
  4. 4. @adammelson But really, I want to share a strategy that recouped $14,000 in a few hours.
  5. 5. @adammelson How to convince a CEO to take action that instant.
  6. 6. @adammelson How 60 minutes can earn you 10% or more via your potential/existing customers.
  7. 7. @adammelson How to bring $225,000 back to your bottom line.
  8. 8. @adammelson Who is creating content? Content Everyone
  9. 9. @adammelson Funny. Check. WWJD For A Kegorator
  10. 10. @adammelson Clickbait
  11. 11. @adammelson What are we creating? Content Content Mill Whatever I think Thoroughly Researched
  12. 12. @adammelson WEEEEEEEEEEEEE
  13. 13. @adammelson Shouting Content
  14. 14. @adammelson Shouting Content
  15. 15. @adammelson - John Wayne “You’re short on ears and long on mouth.” http://media.photobucket.com/user/aartt/media/store/photograph/johnwayne.jpg.html?filters[term]=john%20wayne&filters[primary]=images
  16. 16. @adammelson Where is the VALUE?
  17. 17. @adammelson A long time ago in a place in the middle of PA…
  18. 18. @adammelson 1. Emotional Triggers 2. Penalties 3. Conduct Further Reseach
  19. 19. @adammelson Results: 1. Felony +41% 2. Caught +160%
  20. 20. @adammelson Pennsylvania has a $91 Billion Insurance Market
  21. 21. @adammelson How do we better empathize with customers?
  22. 22. @adammelson • Got The Rankings • Got The Traffic • No Conversions? Well I did my job, so…
  23. 23. @adammelson Where are my results?
  24. 24. @adammelson
  25. 25. @adammelson What about that $14,000 and that $225,000?
  26. 26. @adammelson Listen outside the internet
  27. 27. @adammelson Boss or client may be skeptical
  28. 28. @adammelson What We Heard
  29. 29. @adammelson What We Really Heard
  30. 30. @adammelson Make the Case
  31. 31. @adammelson Make the Real Case
  32. 32. @adammelson This is the case.
  33. 33. @adammelson Move From Content To Conversion Process
  34. 34. @adammelson Your competitors are easier.
  35. 35. @adammelson STEP 2 STEP 3 
  36. 36. @adammelson    STEP 2 STEP 3 !
  37. 37. @adammelson    STEP 4  STEP 2 STEP 3 ! !
  38. 38. @adammelson    STEP 4 STEP 5     STEP 2 STEP 3 ! ! ! ! ! !
  39. 39. @adammelson    STEP 4 STEP 6 STEP 5     STEP 2 STEP 3 ! ! ! ! ! !
  40. 40. @adammelson    STEP 2 STEP 3 STEP 4 STEP 6 STEP 5      STEP 2 STEP 3 ! ! ! ! ! ! Competitor You
  41. 41. @adammelson If there isn’t a reaction like this...
  42. 42. @adammelson No amount of traffic will fix long & broken.
  43. 43. @adammelson Moved from 40 to top 4
  44. 44. @adammelson “When clients think they want rankings, they really want money.” - @nicomiceli
  45. 45. @adammelson Zero talk about linking.
  46. 46. @adammelson Better Understand Your Customers
  47. 47. @adammelson Better Understand The Business
  48. 48. @adammelson This opens minds. @abby_the_ia http://www.slideshare.net/AbbyCovert/less ons-from-an-ontology-nerd
  49. 49. @adammelson Taste what you’re cooking
  50. 50. @adammelson Clients may be skeptical.
  51. 51. @adammelson My Customer Experience?
  52. 52. @adammelson Now We’re Talking About People.
  53. 53. @adammelson “No one is exempt from the rule that learning occurs through recognition of error.” Alexander Lowen - Bioenergetics
  54. 54. @adammelson What We Heard
  55. 55. @adammelson What We Really Heard
  56. 56. @adammelson This is the case.
  57. 57. @adammelson This is the real case.
  58. 58. @adammelson
  59. 59. @adammelson Earn more organic $$$ Save PPC $$$ Save Affiliate $$$
  60. 60. @adammelson Customer Wants a Coupon
  61. 61. @adammelson But…I… Coupon Code?
  62. 62. @adammelson Customer Still Wants a Coupon
  63. 63. @adammelson What We Heard
  64. 64. @adammelson Customer Still Wants a Coupon
  65. 65. @adammelson This is the case
  66. 66. @adammelson Research leading up to the real case….
  67. 67. @adammelson Research leading up to the real case….
  68. 68. @adammelson Research leading up to the real case….
  69. 69. @adammelson Research leading up to the real case….
  70. 70. @adammelson Research leading up to the real case...
  71. 71. @adammelson Wait, what?
  72. 72. @adammelson Research leading up to the real case...
  73. 73. @adammelson This is the real case
  74. 74. @adammelson 10,000 29% $800,000+
  75. 75. @adammelson Go to your PPC team today. Get your branded keywords.
  76. 76. @adammelson This is the real case
  77. 77. @adammelson “No one is exempt from the rule that learning occurs through recognition of error.” Alexander Lowen - Bioenergetics
  78. 78. @adammelson This is the real case
  79. 79. @adammelson Listen outside the internet
  80. 80. @adammelson This is the case.
  81. 81. @adammelson Your competitors are easier.
  82. 82. @adammelson    STEP 2 STEP 3 STEP 4 STEP 6 STEP 5      STEP 2 STEP 3 ! ! ! ! ! ! Competitor You
  83. 83. @adammelson Taste what you’re cooking
  84. 84. @adammelson This is the real case.
  85. 85. @adammelson Earn more organic $$$ Save PPC $$$ Save Affiliate $$$
  86. 86. @adammelson This is the real case.
  87. 87. @adammelson Adam Melson SEER Interactive @adammelson adamm@seerinteractive.com

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