6. 61% of consumers feel better about a
company that delivers custom content, and
are more likely to buy
Source: Demand Metric, Gartner
78% of consumers believe organisations
providing custom content are interested in
building good relationships
8. 1/2 of consumer avoid brands that contact
them with poorly targeted communications
2/3have "unfollowed" brands – closed their
accounts or cancelled subscriptions
Source: Deloitte