When you provide people with too much information, you lose them. Brands need to be able to engage their customers with shorter messages and presentations.

1. Why Less is More when it comes to Engagement
image by http://image.slidesharecdn.com/
Getting people to pay attention to your message and brand is becoming
increasingly difficult in today's attention economy. This is especially true when
making a Sales and Marketing presentation. When making a presentation
using PowerPoint/Slide-decks, are you inundating yourprospects and
audience with slide after slide of visuals? While visuals are important, too
many of them can overwhelm your prospects and audience. Remember the
goal of your presentation is to inform, persuade and engage youraudience to
take action based on your message. You do not want overwhelm and/or bore
your audience.
Recently, I was honored by Slideshare for being in the top 5 percent of
presentations and profiles viewed in 2014. One of the reasons for my success

2. according to Slideshare was that my presentations were an average of 6 slides
shorter than the average in 2014. In the link that I have shared above, it shows
how the average size of a presentation has decreased from 21 slides in 2008 to
14 slides in 2013. In 2014, the average size of a presentation was 11 slides.
This data offers statistical proof that all marketers/sellers need to arrive at the
point quickly or risk losing the attention of their audience/prospects.
Lost Attention = Lost Influence = Lost sales/market-share. Think about
Television ratings and advertising sales/rates.